Article Per Year (5 Year)
p-Index From 2020 - 2025
0.778
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This Author published in this journals
All Journal eCo-Buss Journal of Management - Small and Medium Enterprises (SME's) International Journal of Education, Social Studies, And Management (IJESSM)
Abdul Chamid
STIE Mahardhika Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Looking at Employee Interpersonal Communication Chamid, Abdul
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.320

Abstract

This study aims to determine the importance of interpersonal communication in increasing customer satisfaction at Edmond Auto Garage. This research uses a descriptive approach with a qualitative research type. Data were collected through interviews, observation, and recording. Five customers were selected as informants in this study. The results showed that interpersonal communication from the components of openness, empathy, supportiveness and positiveness was successful and met the client's expectations. Therefore, good interpersonal communication can be a supporting factor for customer satisfaction.
Public Relations Strategy in Building Brand Awareness: A Case Study of KDS Abdul Chamid
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1731

Abstract

This research aims to investigate the public relations strategies employed by PT Kefa Dadali Sinergindo (KDS), a nascent company in the food and renewable energy industry, to enhance its brand visibility. Established in late 2020, the company specializes in the production and distribution of coconut shell briquettes and banana snacks. Employing a descriptive qualitative approach, this research delves into the company's public relations strategies. This methodology enables an in-depth exploration of the underlying meanings and nuances within the collected data. Through direct observation and in-depth interviews, the researcher aims to gain a comprehensive understanding of the company's public relations tactics. The findings of this research reveal that KDS predominantly utilizes a soft selling or indirect sales approach to foster brand awareness. Key strategies employed by the company include: 1) Press Releases: The company actively disseminates information about its products, services, and corporate activities through various media channels, including print and online publications; 2) Press Conferences: These events are convened to announce significant company developments, such as product launches or major milestones; 3) Launching Events: These events are designed to introduce new products to target consumers and media representatives. By effectively implementing these public relations strategies, KDS has successfully cultivated a positive brand image and garnered significant public attention.
PERFORMANCE TRANSFORMATION THROUGH LEADERSHIP: Zebua, Martin; Chamid, Abdul
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20591

Abstract

This research explores leadership's role in improving employee performance in a CA company engaged in printing. Using a qualitative approach, the research involved in-depth interviews with five employees to understand how leaders can motivate and create a productive work environment. The results indicated that effective leadership involves open communication and support for individual development so each employee feels valued and motivated to contribute to their full potential. Leaders who are sensitive to employees' needs can identify hidden potential within the team, which contributes to improved overall performance. The research also identified challenges that leaders face, such as a lack of morale among employees and negative peer influence, which can hinder productivity. Leaders need to create a positive and inclusive work atmosphere and provide fair rewards to boost motivation. The findings not only provide insights for leaders in CA but can also serve as a reference for other organizations looking to optimize employee performance through the right leadership approach. This research confirms the important role of leadership in creating a harmonious and accomplished team in the work environment. Keywords: Effective Leadership; Employee Performance; Motivation; Communication
Encouraging Purchases Through Stories: The Effectiveness of Word of Mouth in the Digital Era Chamid, Abdul; Wibowo, Bambang Sri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.711

Abstract

This study aims to explore the influence of Word of Mouth (WOM) on the purchase decision of Sinom-Tap products. Using a qualitative approach, the study involved in-depth interviews with five purposively selected customers, based on their experience with the product. The findings show that positive customer experiences have a significant impact in shaping recommendations, where recommendations from friends and family are much more trusted than commercial advertisements. Social media plays an important role in accelerating the spread of WOM and increasing the credibility of recommendations. The limitation of this study lies in the relatively small number of respondents, so generalisation of the findings may be limited. Nevertheless, this study makes an important contribution to the marketing literature by highlighting the dynamics of WOM in the context of health products in Indonesia, which remains under-explored. The originality of this study lies in its holistic analysis of the factors that influence WOM effectiveness, including speaker characteristics, topics discussed, and communication tools used, as well as important implications for marketing strategies in the digital era. The findings are expected to provide useful insights for marketers in optimally utilising WOM to increase loyalty and sales growth.
Co-Authors Bambang Sri Wibowo Martin Zebua