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All Journal eCo-Buss Jurnal Ilmiah Edunomika (JIE) Journal Informatic, Education and Management (JIEM) Journal of Management - Small and Medium Enterprises (SME's) Majalah Ilmiah Pelita Ilmu International Journal of Education, Social Studies, And Management (IJESSM) Priviet Social Sciences Journal
Abdul Chamid
STIE Mahardhika Surabaya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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 1 
Looking at Employee Interpersonal Communication Chamid, Abdul
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.320

Abstract

This study aims to determine the importance of interpersonal communication in increasing customer satisfaction at Edmond Auto Garage. This research uses a descriptive approach with a qualitative research type. Data were collected through interviews, observation, and recording. Five customers were selected as informants in this study. The results showed that interpersonal communication from the components of openness, empathy, supportiveness and positiveness was successful and met the client's expectations. Therefore, good interpersonal communication can be a supporting factor for customer satisfaction.
Public Relations Strategy in Building Brand Awareness: A Case Study of KDS Abdul Chamid
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1731

Abstract

This research aims to investigate the public relations strategies employed by PT Kefa Dadali Sinergindo (KDS), a nascent company in the food and renewable energy industry, to enhance its brand visibility. Established in late 2020, the company specializes in the production and distribution of coconut shell briquettes and banana snacks. Employing a descriptive qualitative approach, this research delves into the company's public relations strategies. This methodology enables an in-depth exploration of the underlying meanings and nuances within the collected data. Through direct observation and in-depth interviews, the researcher aims to gain a comprehensive understanding of the company's public relations tactics. The findings of this research reveal that KDS predominantly utilizes a soft selling or indirect sales approach to foster brand awareness. Key strategies employed by the company include: 1) Press Releases: The company actively disseminates information about its products, services, and corporate activities through various media channels, including print and online publications; 2) Press Conferences: These events are convened to announce significant company developments, such as product launches or major milestones; 3) Launching Events: These events are designed to introduce new products to target consumers and media representatives. By effectively implementing these public relations strategies, KDS has successfully cultivated a positive brand image and garnered significant public attention.
PERFORMANCE TRANSFORMATION THROUGH LEADERSHIP: Zebua, Martin; Chamid, Abdul
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20591

Abstract

This research explores leadership's role in improving employee performance in a CA company engaged in printing. Using a qualitative approach, the research involved in-depth interviews with five employees to understand how leaders can motivate and create a productive work environment. The results indicated that effective leadership involves open communication and support for individual development so each employee feels valued and motivated to contribute to their full potential. Leaders who are sensitive to employees' needs can identify hidden potential within the team, which contributes to improved overall performance. The research also identified challenges that leaders face, such as a lack of morale among employees and negative peer influence, which can hinder productivity. Leaders need to create a positive and inclusive work atmosphere and provide fair rewards to boost motivation. The findings not only provide insights for leaders in CA but can also serve as a reference for other organizations looking to optimize employee performance through the right leadership approach. This research confirms the important role of leadership in creating a harmonious and accomplished team in the work environment. Keywords: Effective Leadership; Employee Performance; Motivation; Communication
Encouraging Purchases Through Stories: The Effectiveness of Word of Mouth in the Digital Era Chamid, Abdul; Wibowo, Bambang Sri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.711

Abstract

This study aims to explore the influence of Word of Mouth (WOM) on the purchase decision of Sinom-Tap products. Using a qualitative approach, the study involved in-depth interviews with five purposively selected customers, based on their experience with the product. The findings show that positive customer experiences have a significant impact in shaping recommendations, where recommendations from friends and family are much more trusted than commercial advertisements. Social media plays an important role in accelerating the spread of WOM and increasing the credibility of recommendations. The limitation of this study lies in the relatively small number of respondents, so generalisation of the findings may be limited. Nevertheless, this study makes an important contribution to the marketing literature by highlighting the dynamics of WOM in the context of health products in Indonesia, which remains under-explored. The originality of this study lies in its holistic analysis of the factors that influence WOM effectiveness, including speaker characteristics, topics discussed, and communication tools used, as well as important implications for marketing strategies in the digital era. The findings are expected to provide useful insights for marketers in optimally utilising WOM to increase loyalty and sales growth.
Building competence through social interaction and the organisational environment: A case study Disky Rama Mahardika; Leonard Adrie Manafe; Abdul Chamid
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.548

Abstract

This study investigates how social interaction and organizational context influence employee performance at PT Chemico Surabaya. Employing a qualitative case study design, this research captures firsthand accounts from workers navigating daily tasks. Data were gathered through in-depth interviews with six respondents, each chosen for their role and active participation in the department’s initiatives. The findings revealed that friendly relations among peers sharply boosted motivation, strengthened teamwork, and cultivated a shared sense of ownership. Similarly, a constructive organizational climate with open leadership, reliable resources, and inclusive practices further uplifts overall output. Together, these insights urge managers to build a culture that prioritizes positive relationships and enabling conditions. This study remains limited by its single-site focus and small sample size, prompting future scholars to extend the inquiry through larger longitudinal studies or cross-firm comparisons.
BUDAYA KREATIVITAS DAN CO-CREATION DALAM STRATEGI MEDIA SOSIAL UKM KREATIF Abdul Chamid; Wahyu Purno Irawan
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19857

Abstract

This study aims to analyze how internal creativity culture and co-creation with external communities interact in shaping effective social media strategies in creative small and medium enterprises (SMEs). Using a qualitative approach with a single case study design at WSB, a figurine-based creative industry SME in Surabaya, data were collected through in-depth interviews with internal and external parties, participant observation, and digital artifact analysis. The findings indicate that WSB internalizes creativity culture through team autonomy, risk tolerance, and collaborative rituals involving all organizational functions. Co-creation mechanisms are implemented systematically with transparent dialogue, early access for the community, and formal recognition of fan contributions that build a sense of ownership and loyalty. The synergy of these two dimensions creates a dynamic capability that orchestrates internal and external ideas into authentic content that is emotionally resonant and adaptive to platform dynamics. Theoretically, this study expands the Resource-Based View perspective by positioning creativity culture and co-creation capacity as dynamic capabilities that transform intangible resources into sustainable competitive advantages. Practically, these results provide recommendations for creative SMEs to develop an inclusive creative ecosystem that positions social media as a strategic asset rather than a mere promotional channel.
ONE-DAY DIGITAL MINDSET SHIFT: STRATEGI PENGABDIAN MASYARAKAT UNTUK UMKM KREATIF SURABAYA RIRIN ANDRIANA; EMMYWATI; BAMBANG SRI WIBOWO; MARTIN ZEBUA; IMAN SUPRIADI; Leonard Adrie Manafe; ABDUL CHAMID; WAHYU PURNO IRAWAN; TRI WAHJOEDI
Majalah Ilmiah "PELITA ILMU" Vol 9 No 1 (2026): PELITA ILMU (JUNI 2026)
Publisher : STIA Pembangunan Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37849/mipi.v9i1.504

Abstract

Transformasi digital menjadi imperatif strategis bagi Usaha Mikro, Kecil, dan Menengah (UMKM) industri kreatif Surabaya dalam menghadapi persaingan pasar yang semakin terdigitalisasi, namun pelaku usaha mengalami digital stagnation akibat analysis paralysis dan technophobia yang menghambat adopsi teknologi. Program pengabdian konvensional berdurasi panjang menunjukkan keterbatasan efektivitas karena tidak mengakomodasi keterbatasan waktu dan karakteristik psikologis UMKM yang memerlukan pendampingan intensif namun singkat. Penelitian ini mengembangkan model "One-Day Digital Mindset Shift" yang mengintegrasikan prinsip brief intervention, experiential learning, dan nudge theory untuk mengubah mentalitas digital dari "menghindari kompleksitas" menjadi "berani memulai" dalam format intensif. Pengabdian dilaksanakan di Bella Hotel Surabaya dengan melibatkan 10 UMKM industri kreatif menggunakan metode Participatory Action Research, coaching, dan peer learning yang menciptakan psychological safety. Model terintegrasi dalam tiga fase sistematis: IGNITE untuk inisiasi mindset shift, FOCUS untuk pengambilan keputusan platform prioritas menggunakan decision matrix, serta ACTION untuk penyusunan Digital Quick Start Plan personal dan commitment ceremony. Evaluasi efektivitas menggunakan Kirkpatrick Model empat level dengan target peningkatan skor digital mindset berdasarkan pre-post test, eksekusi rencana setelah pasca-intervensi yang diverifikasi melalui screenshot evidence, serta pembentukan komunitas daring untuk accountability dan sustainability tanpa pendampingan fisik lanjutan. Hasil menunjukkan efektivitas intervensi singkat dalam memicu perubahan perilaku digital yang berkelanjutan, dengan model yang bersifat scalable, cost-effective, dan replicable untuk akselerasi transformasi digital UMKM massal sesuai target SDG 8 dan 9.
PEMBERDAYAAN UMKM PENGOLAH HASIL LAUT MELALUI PELATIHAN DIGITAL MARKETING DAN PENERAPAN GREEN-BLUE BUSINESS MODEL DI KABUPATEN LAMONGAN Martin Zebua; Leonard Adrie Manafe; Iman Supriadi; Lanny Regina Susanti; Lathifah Aisha Nurwanti; Emmywati; Abdul Chamid; Wahyu Purno Irawan
Majalah Ilmiah "PELITA ILMU" Vol 8 No 2 (2025): PELITA ILMU (DESEMBER 2025)
Publisher : STIA Pembangunan Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37849/mipi.v8i2.479

Abstract

Kegiatan pengabdian kepada masyarakat ini dilatarbelakangi oleh permasalahan yang dihadapi oleh pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) pengolah hasil laut di Kabupaten Lamongan, Jawa Timur, yang masih mengalami keterbatasan dalam pemasaran digital, inovasi produk, dan kesadaran terhadap praktik bisnis berkelanjutan. Tujuan utama kegiatan ini adalah untuk meningkatkan kemampuan pelaku UMKM dalam memanfaatkan teknologi digital untuk promosi dan penjualan produk, sekaligus menumbuhkan kesadaran terhadap penerapan prinsip Green-Blue Business Model dalam pengelolaan usaha berbasis hasil laut. Kegiatan dilaksanakan pada tanggal 22 Oktober 2025 di Ruang Pertemuan Bandeng Lele, Dinas Perikanan Kabupaten Lamongan, dengan melibatkan sepuluh pelaku UMKM sebagai peserta. Metode pelaksanaan dilakukan melalui pendekatan partisipatif yang meliputi empat tahapan, yaitu persiapan, pelatihan, pendampingan, dan evaluasi. Pelatihan difokuskan pada peningkatan kemampuan pemasaran digital melalui media sosial dan marketplace, serta penerapan konsep bisnis berkelanjutan dengan pengemasan produk ramah lingkungan. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada pengetahuan dan keterampilan peserta dalam penggunaan media digital, pembuatan konten promosi, dan kesadaran terhadap kelestarian lingkungan. Evaluasi kegiatan juga menunjukkan bahwa peserta lebih percaya diri dalam memasarkan produk secara daring dan mulai mengadopsi kemasan yang lebih ramah lingkungan. Kegiatan ini disimpulkan berhasil mencapai tujuan yang direncanakan serta memberikan kontribusi terhadap penguatan kapasitas ekonomi pesisir yang inovatif dan berkelanjutan.
INSTAGRAM DIGITAL MARKETING IN THE PUBLIC SECTOR: A CASE STUDY AT THE VOCATIONAL AND PRODUCTIVITY TRAINING CENTER SIDOARJO Agustinus Samuel Wijaya; Leonard Adrie Manafe; Abdul Chamid
Journal Informatic, Education and Management (JIEM) Vol 8 No 2 (2026): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i2.441

Abstract

Digital transformation has changed the marketing paradigm in the public sector, including vocational training institutions. This study aims to identify the digital marketing strategy of the Sidoarjo Vocational and Productivity Training Center (BPVP) through Instagram, evaluate the effectiveness of various types of content, measure their impact on increasing training program enrollment, and provide strategic recommendations for future optimization. Using a qualitative approach with a single case study design, data were collected through systematic observation of the official Instagram account, in-depth interviews with purposively selected informants, and analysis of institutional documents. These were then analyzed using a qualitative analysis model with triangulation and member checking to ensure validity. The results show that an educational value-based content strategy generates superior organic engagement compared to direct promotion, where short educational video content serves as a catalyst for attention and interest through algorithmic amplification, while alumni testimonials activate a social proof mechanism that reduces uncertainty for potential participants at the desire stage. However, optimal utilization of Instagram is hampered by bureaucratic structural limitations including limited human resources, budget, a multi-tiered content approval process, and difficulties in measuring return on investment. The conclusion confirms that Instagram is an effective digital marketing instrument for increasing public awareness and interest in vocational training programs, but its potential has not been fully realized due to institutional constraints, so optimization requires structural reforms in the form of appointing dedicated digital marketing personnel, streamlining content approval protocols, and integrated tracking infrastructure in addition to tactical optimization of content.
Co-Authors Agustinus Samuel Wijaya Bambang Sri Wibowo Disky Rama Mahardika Emmywati Iman Supriadi Lanny Regina Susanti Lathifah Aisha Nurwanti Leonard Adrie Manafe Martin Zebua RIRIN ANDRIANA Tri Wahjoedi Wahyu Purno Irawan