Article Per Year (5 Year)
p-Index From 2020 - 2025
2.864
P-Index
This Author published in this journals
All Journal Media Mahardhika International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Majalah Ilmiah Dian Ilmu Journal of Management - Small and Medium Enterprises (SME's) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Artificial Intelligence and Digital Business Journal of Islamic economics Perspectives (JIEP) J-CEKI
Martin Zebua
Sekolah Tinggi Ilmu Ekonomi Mahardhika
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
Pengaruh Strategi Harga dan Kemasan Dalam Pemasaran di Pt. Aje Indonesia Zebua, Martin
Media Mahardhika Vol 16 No 2 (2018): jaNUARY 2018
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kemasan dan harga keputusan pembelian minuman bersoda. Variabel kemasan terbatas pada elemen struktur, karena unsur-unsur ini kurang diperhatikan oleh penelitian sebelumnya. Data diperoleh dari 261 karyawan dan mahasiswa di Surabaya, dengan menggunakan kuesioner terstruktur. Kuesioner dikembangkan berdasarkan instrumen penelitian dari penelitian terdahulu. Penelitian ini menggunakan teknik purposive sampling. Hasil analisis regresi menunjukkan bahwa kemasan dan harga berpengaruh signifikan terhadap keputusan pembelian. Efek harganya pun lebih besar dari pada kemasan produk. Hasil penelitian juga menunjukkan bahwa terdapat perbedaan yang signifikan dalam varians keputusan kemasan, harga, dan pembelian berdasarkan kelompok usia, tingkat pendidikan, merek yang dipilih, intensitas pembelian, dan tempat pembelian.
The Influence of Leadership, Work Motivation and Compensation on the Performance of Employees of PT. Java-Bali Plantation Head Office in Surabaya Rismawati Sitepu; Ilham; Martin Zebua; Emmywati; Noneng R S; Bambang Sri Wibowo
Journal of Islamic Economics Perspectives Vol. 3 No. 2 (2021): September (2021) The Journal of Islamic Economics Perspectives.
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v3i2.53

Abstract

This study aims to examine and determine the relationship between leadership, motivation, and compensation for employee performance at PT. Generation of Java-Bali Headquarters in Surabaya. With the results of the study as follows: 1. Based on the data in the table above, the calculated t value of 3,876. Because the value of t count <t table (1.66023> 3.876) and the probability value of significance (0.00 <0.05) then H0 is rejected and Ha is accepted. This means that leadership partially has a significant effect on the performance of PT. Surabaya Java-Bali generation. 2. Based on the t table of 0.291. So that t count <t table (1.66023 <4.976) and the value of the probability of significance (0.00 <0.05) then Ho is rejected and Ha is accepted. This means that work motivation partially has a significant effect on the performance of PT. Surabaya Java-Bali generation. 3. Based on t table of 0.291 So that t arithmetic <t table (1.66023 <2.972) and the probability value of significance (0.00 <0.05) then Ho is rejected and Ha is accepted. This means that partial compensation has a significant effect on the performance of PT. Surabaya Java-Bali generation. 4.Based on the f table of 2.81. B ecause the value of f arithmetic> f table (35,669> 2.81) then Ho is rejected and Ha is accepted, which means. L eadership, work motivation, and compensation simultaneously have a significant effect on the performance of the employees of PT. Surabaya Java-Bali generation.
SERVICE QUALITY IN DEMOCRATIC LEADERSHIP REVIEW Martin Zebua
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.14054

Abstract

This study aims to conduct an in-depth analysis of the type of democratic leadership and its impact on improving services to fishing pond customers. Through a qualitative research approach, the researcher identified and analysed various aspects of democratic leadership related to improving the customer service of fishing ponds. Data collection was conducted through in-depth interviews with managers and staff of fishing ponds that apply democratic leadership, as well as participatory observation to understand the dynamics of the work group. The results showed that strong democratic leadership plays an important role in influencing organisational culture, employee participation, and the quality of service to customers. The active participation of employees in decision-making, their involvement in designing and implementing policies, and the existence of a fair division of power all contribute to the improvement of responsive and quality services. In addition, this research highlights the importance of open and transparent communication between managers and employees, which allows for a strong sense of ownership, trust and collaboration. In the context of a fishing pond, democratic leadership creates a reliable work environment, where employees feel valued and encouraged to innovate, which ultimately impacts customer satisfaction.
ORGANIZATIONAL CULTURE : ARE YOU REALLY THE ONE ? Zebua, Martin; Fatimah, Nuzulul; Zargar, Nasir Ahmad
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i3.1153

Abstract

The condition of a healthy organization cannot be determined solely by the condition of its assets or the appearance of its resources. There are numerous factors that owners and potential investors must take into account. There are often hidden aspects that should be of concern to both owners and external parties interested in becoming investors. In the service sector, the key factors for growth and development are the quality of service provided and the capabilities of the human resources. However, the financial aspect also plays a significant role in the growth and development of a service organization. This qualitative article aims to provide concrete evidence that service organizations face challenges in their growth and development when their service activities fail to meet consumer expectations or even harm them. Consumers act as unpaid marketers for organizations engaged in service activities. Once an organization disappoints its consumers, news of the poor service spreads quickly in the market. Consequently, it is inevitable that the organization will experience a decline in its market share in the near future.
PERAN PUBLIC SPEAKING PROFESIONAL DALAM MEMPROMOSIKAN ECO-BUSINESS INTELLIGENCE UNTUK PENINGKATAN RESILIENSI INDUSTRI KREATIF DI LAMONGAN Nugroho, Dodit Cahyo; Manafe, Leonard Adrie; Zebua, Martin; Wibowo, Bambang Sri
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.15839

Abstract

The community service activity conducted at Moola Café, Lamongan, aimed to enhance the skills and knowledge of Micro, Small, and Medium Enterprises (MSMEs) in facing increasingly complex market challenges. Involving 10 MSME participants from various sectors, the seminar focused on improving communication skills, implementing eco-business intelligence, and developing sustainable business strategies. Through sessions on public speaking and effective communication, participants were encouraged to boost their confidence and ability to present their products. A questionnaire completed by participants identified the challenges faced, such as market access, funding, and knowledge of sustainability, as well as opportunities in creative product development and digital marketing. Collaborative discussions generated ideas for forming discussion groups, conducting joint training, and establishing marketing collaborations. The follow-up plan includes mentoring in the application of strategies based on the DEA+LCA FRAMEWORK, aimed at enhancing operational efficiency and reducing the environmental impact of their businesses. The results of this activity indicate an improvement in skills, a better understanding of sustainable practices, and strengthened networks among MSME participants. With continued support, it is hoped that MSMEs will become more adaptive and innovative, contributing to the sustainable growth of the creative industry in the Lamongan region. This activity successfully created an ecosystem that supports the development of MSMEs and enhances their competitiveness in a market increasingly demanding sustainability and innovation.
BOOSTING SALES: EFFECTIVE PROMOTIONAL STRATEGIES IN CATFISH FARMING Anam, Chairul; Zebua, Martin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15294

Abstract

Research in Desa Sidodadi, Bojonegoro, examined effective promotional strategies for enhancing catfish sales. Using qualitative interviews with farmers, it showed that utilizing social media and partnering with local vendors expanded consumer outreach and boosted product visibility. Digital marketing reduced distribution costs and facilitated direct customer interactions, leading to higher customer loyalty and satisfaction. Workshops and seminars raised public awareness about catfish benefits but highlighted dependencies on intermediaries and ineffective distributions needing improvement via better logistical arrangements. Analyzing SWOT helped farmers leverage strengths while mitigating weaknesses, opportunities, and threats effectively. Recommendations included upgrading digital technologies in marketing campaigns alongside educational sessions on modern marketing practices coupled with strategic alliances between farmers' cooperatives or individual producers with local retailers/restaurants aiming substantial increases in overall sale volumes.
ANALYSIS OF INVENTORY CONTROL OF FLOUR AND REFINED SUGAR RAW MATERIALS BASED ON THE ECONOMIC ORDER QUANTITY (EOQ) METHOD CASE STUDY AT SNACK FOOD COMPANY Safa'at, Safa'at; Zebua, Martin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15249

Abstract

In running large-scale production, raw materials are needed in large quantities. Careful planning is needed so that raw material inventory can be managed optimally and on target, so that it can meet production needs. Inventory control is very important to achieve this goal. Control is an important aspect of inventory management, which can help companies achieve the desired profit. In this study, researchers used a qualitative approach by analysing existing data in a snack food company. The results showed that the inventory analysis of raw materials for wheat flour and refined sugar in the company was not optimal. From the analysis of the EOQ method, it was found that the amount of flour raw material inventory was 11,912 kg with a purchase frequency of 30 times per year, while for refined sugar it was 10,212 kg with a purchase frequency of 59 times. In conclusion, there is a difference in total inventory costs for flour raw materials of Rp 38,670,189 and for refined sugar of Rp 122,117,065 compared to the company's current policy.
IS EMPLOYEE PERFORMANCE INFLUENCED BY DISCIPLINE, MOTIVATION, AND COMPETENCE? A STUDY ON SALON AND BEAUTY EQUIPMENT BUSINESS Manafe, Leonard Adrie; Wahib, Moh; Zebua, Martin; Andriana, Ririn; Erawati, Yourini
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12756

Abstract

The research conducted to know the discipline, motivation and competencies impacted on performance of employee at Evy Beautrec ("EB"). EB is a salon and beauty equipment manufacturer based in Surabaya. The study employed quantitative methods using saturated sampling/all respondents from the population are used as the research sample. The sample size was 33 people who are employees of EB. Data was collected by distributing questionnaires and conducting several interviews with the respondents. The methods used to analyze the data were multiple linear regression, which was processed using SPSS tool. The results of the research are confirmed by t-test calculations, which show that discipline, motivation and competence have a significant impact on EB employees’ performance respectively. Furthermore, the F-test results show that EB employees’ performance simultaneously impacted by discipline, motivation and competence. Of the three independent variables studied, motivation has the greatest effect on EB employees' performance, followed by competence and discipline. Previous findings have shown that still nothing variables that impacts on employees performance, and this phenomenon has attracted the interest of researchers to investigate the performance of EB employees in relation to the impacted by work discipline, motivation and competence.
PERAN PUBLIC SPEAKING PROFESIONAL DALAM MEMPROMOSIKAN ECO-BUSINESS INTELLIGENCE UNTUK PENINGKATAN RESILIENSI INDUSTRI KREATIF DI LAMONGAN Nugroho, Dodit Cahyo; Manafe, Leonard Adrie; Zebua, Martin; Wibowo, Bambang Sri
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The community service activity conducted at Moola Café, Lamongan, aimed to enhance the skills and knowledge of Micro, Small, and Medium Enterprises (MSMEs) in facing increasingly complex market challenges. Involving 10 MSME participants from various sectors, the seminar focused on improving communication skills, implementing eco-business intelligence, and developing sustainable business strategies. Through sessions on public speaking and effective communication, participants were encouraged to boost their confidence and ability to present their products. A questionnaire completed by participants identified the challenges faced, such as market access, funding, and knowledge of sustainability, as well as opportunities in creative product development and digital marketing. Collaborative discussions generated ideas for forming discussion groups, conducting joint training, and establishing marketing collaborations. The follow-up plan includes mentoring in the application of strategies based on the DEA+LCA FRAMEWORK, aimed at enhancing operational efficiency and reducing the environmental impact of their businesses. The results of this activity indicate an improvement in skills, a better understanding of sustainable practices, and strengthened networks among MSME participants. With continued support, it is hoped that MSMEs will become more adaptive and innovative, contributing to the sustainable growth of the creative industry in the Lamongan region. This activity successfully created an ecosystem that supports the development of MSMEs and enhances their competitiveness in a market increasingly demanding sustainability and innovation.
PERFORMANCE TRANSFORMATION THROUGH LEADERSHIP: Zebua, Martin; Chamid, Abdul
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20591

Abstract

This research explores leadership's role in improving employee performance in a CA company engaged in printing. Using a qualitative approach, the research involved in-depth interviews with five employees to understand how leaders can motivate and create a productive work environment. The results indicated that effective leadership involves open communication and support for individual development so each employee feels valued and motivated to contribute to their full potential. Leaders who are sensitive to employees' needs can identify hidden potential within the team, which contributes to improved overall performance. The research also identified challenges that leaders face, such as a lack of morale among employees and negative peer influence, which can hinder productivity. Leaders need to create a positive and inclusive work atmosphere and provide fair rewards to boost motivation. The findings not only provide insights for leaders in CA but can also serve as a reference for other organizations looking to optimize employee performance through the right leadership approach. This research confirms the important role of leadership in creating a harmonious and accomplished team in the work environment. Keywords: Effective Leadership; Employee Performance; Motivation; Communication
Co-Authors Abdul Chamid Andriana, Ririn Atmajawati, Yayah Bambang Sri Wibowo Bambang Sri Wibowo Chairul Anam, Chairul Emmywati Erawati, Yourini Hayati, Cucu ILHAM Ilham Kusmayati, Nindya Kartika Leonard Adrie Manafe Noneng R S Noneng R S Nugroho, Dodit Cahyo Nuzulul Fatimah Rismawati, Rismawati Sitepu Safa'at, Safa'at Saputra, Reynald Dwi Sri Lestari Sutedjo, Stefanny Audrey Graciella Tito Tilawah Wahib, Moh Zargar, Nasir Ahmad