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The Influence of Work Motivation and Career Development on Employee Loyalty, Case Study of PT Delta Indonesia Pranenggar R. Hario Sulistianto; Fahri Haikal; Agung Priyono; Musdalifa Ramdhani Johardi
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1797

Abstract

This study dives into the qualities companies seek in their workforce, highlighting the need for employees who are not only skilled but also dedicated to their tasks. By examining PT Delta Indonesia Praneggar's employees, it focuses on how work motivation and career development influence employee loyalty. The research draws from a sample of 36 permanent employees who have worked for at least two years. Data was collected using questionnaires—distributed either online or offline—and secondary sources like company records and documentation. The findings reveal an interesting pattern. Work motivation alone does not have a notable impact on employee loyalty. In contrast, career development significantly strengthens employee commitment. When examined together, work motivation and career development both contribute to fostering loyalty among employees. This indicates that while motivation is important, structured career growth plays a more substantial role in retaining a committed workforce.
THE INFLUENCE OF PRICE, LOCATION, AND PRODUCT QUALITY ON PURCHASE DECISIONS (A STUDY ON HIDUP BARU FARM) Fadhli Muharram; Fahri Haikal; R. Hario Sulistianto
Journal of Management and Leadership Vol. 9 No. 1 (2026): Vol. 9, No. 1, May 2026
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v9i1.1220

Abstract

This study aims to determine: (1) the effect of price, (2) the effect of location, (3) the effect of product quality, and (4) the effect of price, location, and product quality on purchasing decisions at Hidup Baru Farm. The research method used was a quantitative method with a descriptive approach. The population in this study consisted of consumers of Hidup Baru Farm, with a sample of 75 respondents obtained using purposive sampling techniques. Data collection was carried out through questionnaires distributed using a Likert scale. The analytical method used was multiple linear regression with the assistance of SPSS version 32 software. The results showed that partially, price had no significant effect on purchasing decisions with a significance value of 0.161 > 0.05. Location also had no significant effect on purchasing decisions with a significance value of 0.689 > 0.05. Meanwhile, product quality had a positive and significant effect on purchasing decisions with a significance value of 0.017 < 0.05. Simultaneously, the results showed that price, location, and product quality had a positive and significant effect on purchasing decisions at Hidup Baru Farm.