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Embracing Digitalization in Tourism: Strategic Approaches for Global Competitiveness in the Digital Economy Era Rhena J; Kraugusteeliana Kraugusteeliana; Hamzar
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1282

Abstract

The digital economy era has transformed various sectors, including tourism. Digital technology enables companies to operate more efficiently and reach global markets more easily. Digital transformation has become an urgent necessity for the tourism industry to remain competitive. This research aims to explore how a strategic approach to digitalization can be applied by tourism businesses to enhance their global competitiveness in the digital economy era. The research employs a literature review method with a qualitative approach. Data were collected from Google Scholar with publication dates ranging from 2011 to 2024. The study results indicate that digitalization has become imperative for tourism businesses in facing global dynamics in the current digital economy era. More than just the use of information technology, digitalization involves a comprehensive transformation of business processes, from marketing to the tourist experience at destinations. Successful examples of tourism digitalization in Indonesia, such as Wonderful Indonesia and online ticket booking platforms, demonstrate significant potential in enhancing global competitiveness and strengthening the local tourism industry
The Use of LMS and Talking Stick Method to Improve Reading Skill for ESP Students Kurnia; Sianna; Hamzar; Muh Ferils; Furqan
ELS Journal on Interdisciplinary Studies in Humanities Vol. 6 No. 1 (2023): March
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/elsjish.v6i1.24849

Abstract

The Muhammadiyah University of Mamuju has been using LMS since the beginning of the pandemic, called SIMAK UNIMAJU. Learning processed can be accessed with an internet connection via mobile phones, notebooks, or by visiting internet cafes. In face-to-face learning after the pandemic, University lectures of ESP need to rethink student motivation strategies). This study combines the talking stick learning method and SIMAK UNIMAJU LMS technology in teaching reading. The objective of the research are the talking stick combine LMS Simak Unimaju improve the students ability, create students activity in acquiring intellectual skills and attitudes besides motor skills. Mix method design applied by using triangulation by one group pre-test and post-test design. The quantitative data were obtained by students' scores in English reading pre-test and post-test of recount text. Meanwhile, the qualitative data were obtained from classroom observation and interviews. The study was conducted at Class F Management Students in Universitas Muhammadiyah Mamuju, which involved 24 students. The findings showed that the hypothesis testing proved that t count ≥ ttable 14,29 ≥ 1.714. Therefore, the null hypothesis was rejected. It means using LMS and the talking stick method could improve students' ability in English reading comprehension. Another finding also showed that students' responses were positive. They responded that combining LMS and talking sticks is more enjoyable, motivating them to study. Furthermore, it helps them understand recount text and LMS combine talking stick method could be applied as one of the teaching readings to be implemented in the following semester.