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All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Indo-Fintech Intellectuals: Journal of Economics and Business
Liyandri Rasbina Tarigan
Universitas PGRI Semarang
Humanities Economics, Econometrics & Finance Social Sciences Other

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Dampak Penerapan Protokol Kesehatan dan Promosi terhadap Keputusan Pemesanan Konsumen pada Hotel Berbintang di Kota Malang Aditiya Pratama Nugroho; Adelia Sandra Swastika Putri; Liyandri Rasbina Tarigan
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1504

Abstract

Post covid 19 pandemic is an important issue in the business world, especially in the hospitality sector, the implementation of health protocols is one of the references for consumers' sense of security to stay at the hotel, besides that massive promotions are carried out by hotels to attract consumer interest in making reservations in the post-pandemic era covid 19. This study aims to analyze the effect of implementing health protocols and promotions on booking decisions for star hotels in Malang city. the method used is purposive sampling, with 120 respondents. the test used is multiple linear regression. The results showed that the health protocol variable had a positive and significant effect on booking decisions for star hotels in Malang city, then the promotion variable had no effect on booking decisions for star hotels in Malang city. The F test shows that the health protocol and promotion variables have a positive and significant effect on booking decisions for star hotels in Malang city
Pengaruh FOMO Terhadap Impulse Buying Melalui Self-Control Sebagai Variabel Mediasi pada Konsumen Produk Wardah TikTok Live Erni Ernanda; Henry Casandra Gultom; Liyandri Rasbina Tarigan
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2134

Abstract

The development of TikTok Live as a form of social commerce provides real-time interaction and promotion that has the potential to encourage impulse buying behaviour among consumers. One of the psychological factors that plays an important role in this phenomenon is Fear of Missing Out (FOMO), which can weaken an individual's ability to control themselves. This study aims to analyse the influence of FOMO on impulse buying with self-control as a mediating variable among consumers of Wardah products on TikTok Live. This study uses a quantitative approach with a causal associative design through an explanatory survey method. The research sample consisted of 180 student respondents who had made purchases through TikTok Live, using purposive sampling techniques. Data analysis was conducted using Structural Equation Modelling–Partial Least Squares (SEM-PLS). The results show that FOMO has a positive and significant effect on impulse buying and a negative and significant effect on self-control. Furthermore, self-control has a negative and significant effect on impulse buying and is proven to mediate the effect of FOMO on impulse buying. These findings emphasise the importance of strengthening consumer self-control and implementing more ethical live commerce marketing strategies.
Analisis Financial Distress pada Perusahaan Sub Sektor Konstruksi Bangunan Menggunakan Model Altman Z-Score Periode 2020-2024 Zalfa Nabila Agnaputri; Ira Setiawati; Liyandri Rasbina Tarigan
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2239

Abstract

In Indonesia, the potential for financial distress faced by companies in the building construction sub-sector remains relatively high. This is indicated by net profit losses and increased debt in financial statement data for the 2020-2024 period. This study aims to examine and identify the potential for financial distress in companies in the building construction sub-sector using the Altman Z-Score model for the 2020-2024 period. The method used is quantitative descriptive with secondary data in the form of financial statements from 20 companies observed for 5 years, resulting in 100 observations using a purposive sampling technique. Data analysis was performed using the Altman Z-Score model with the help of Microsoft Excel. The results show that 8 companies are in the distress zone: ACST, ADHI, MTPS, PTDU, RONY, TAMA, WIKA, and WSKT. Then, 4 companies are in the gray zone: DGIK, IDPR, PPRE, and PTPP. 8 companies are in the safe zone: BUKK, JKON, NRCA, PBSA, PTPW, SSIA, TOTL, and WEGE. These findings indicate the potential for financial distress in some companies in the building construction sub-sector. This research is expected to serve as evaluation material for companies, a reference for investors, and a basis for further research.
Co-Authors Adelia Sandra Swastika Putri Aditiya Pratama Nugroho Erni Ernanda Gultom, Henry Casandra Ira Setiawati Zalfa Nabila Agnaputri