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All Journal axial : jurnal rekayasa dan manajemen konstruksi Jurnal Riset dan Pengabdian Interdisipliner
Yunas, Barkhia
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Humanities Civil Engineering, Building, Construction & Architecture Education Environmental Science Social Sciences Other

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PERANCANGAN STRUKTUR GEDUNG KANTOR UNIVERSITAS ADZKIA KOTA PADANG DENGAN SISTEM GANDA SESUAI SNI GEMPA 1726:2019 Octavia, Dyla Midya; Yunas, Barkhia; Alius, Mutia; Zayu, Wiwin Putri
axial : jurnal rekayasa dan manajemen konstruksi Volume 13, Nomor 2, Agustus Tahun 2025
Publisher : Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/axial.v13i2.4757

Abstract

Kota Padang merupakan wilayah dengan tingkat aktivitas seismik yang tinggi, sehingga memerlukan desain struktur bangunan yang adaptif dan andal terhadap beban gempa. Perancangan ini bertujuan merancang struktur Gedung Universitas Adzkia berlantai enam menggunakan Sistem Ganda sesuai ketentuan SNI 1726:2019 dan SNI 2847:2019. Metodologi perancangan meliputi studi literatur untuk menentukan sistem struktur yang tepat, perencanaan awal (preliminary design), pemodelan 3D menggunakan software ETABS v.18 dengan penambahan elemen shear wall, serta analisis struktur terhadap kombinasi pembebanan mengacu pada ketentuan desain Sistem Ganda dan metode dinamik respons spektrum. Hasil analisis menunjukkan bahwa struktur memenuhi seluruh persyaratan desain gempa, dengan faktor koreksi skala terhadap gaya geser dinamis terhadap statis sebesar 1644,98 kN, partisipasi massa melebihi 90persen, simpangan antar lantai di bawah batas 0,002h, serta stabil terhadap pengaruh efek P-Delta. Pada arah X, nilai interstory drift ratio (teta) tertinggi terjadi di lantai 3 sebesar 0,0177 rad dan terendah di atap sebesar 0,0022 rad, sedangkan pada arah Y, nilai tertinggi sebesar 0,0161 rad dan terendah 0,0116 rad. Seluruh nilai teta berada jauh di bawah batas 0,0909 rad (lebih kecil 0,25). Sistem Ganda yang diterapkan mampu memikul 26,24persen gaya lateral gempa pada arah X dan 26,31persen pada arah Y, melampaui syarat minimum 25persen. Elemen struktur seperti balok, kolom, pelat lantai setebal 125 mm, dan shear wall setebal 300 mm dirancang sesuai standar kekuatan dan kekakuan sebesar 73,76persen arah X dan 73,69persen arah Y. Dengan demikian, penerapan Sistem Ganda pada Gedung kantor Universitas Adzkia terbukti efektif, aman, dan relevan untuk pengembangan desain bangunan tahan gempa khususnya Kota Padang
Perancangan Strategi Pemasaran Toko Online Berbasis Bauran Pemasaran untuk Meningkatkan Kinerja Penjualan Alius, Mutia; Shofia, Alima; Yunas, Barkhia; Domila, Herni
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Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jrpi.v3i1.37506

Abstract

The rapid growth of e-commerce requires online businesses to implement effective marketing strategies to maintain competitiveness. Salwa Kids, an online store operating on the Shopee platform, experienced a decline in sales in recent months, indicating the need to evaluate its current marketing strategy. This study aims to analyze the implementation of the marketing mix (4P: product, price, place, promotion) and to formulate more effective marketing strategies to improve sales performance. This research employed a descriptive qualitative approach using purposive sampling involving 30 consumers and 1 business owner. Data were collected through interviews, observations, documentation, and questionnaires. Data analysis was conducted using Content Analysis supported by NVivo 12 Plus software. The results indicate that the product aspect holds the highest proportion of discussion (32%), followed by promotion (28%), price (24%), and place (16%). Product quality and comfort are the primary factors influencing purchase decisions. Promotional activities are still focused on discounts and marketplace features, while social media utilization remains limited. Pricing is perceived as affordable but sensitive to discounts, and distribution is effective yet limited to a single platform. The recommended strategies include strengthening product differentiation, optimizing digital promotion through creative content, implementing structured discount programs, and diversifying distribution channels. An integrated 4P strategy is expected to enhance competitiveness and achieve sustainable sales growth for Salwa Kids.
Co-Authors Alius, Mutia Domila, Herni Octavia, Dyla Midya Shofia, Alima Zayu, Wiwin Putri