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All Journal Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Riset dan Pengabdian Interdisipliner
Domila, Herni
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Humanities Decision Sciences, Operations Research & Management Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Analisis postur kerja dengan metode RULA pada bagian pengemasan di CV Tani Makmur Sejahtera Bersama Tbk, Kota Padang Shofia, Alima; Putri, Ranti Mustika; Salsabila, Shabrina; Perwasih, Mayang; Yani, Rahma; Domila, Herni
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 1 (2025): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i1.42349

Abstract

Penelitian ini bertujuan untuk menganalisis postur tubuh pekerja di bagian pengemasan garam menggunakan metode Rapid Upper Limb Assessment (RULA). Metode ini dipilih karena kepraktisannya dalam mengevaluasi ergonomi tanpa alat khusus. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi lapangan. Hasil analisis menunjukkan bahwa pekerja di bagian pengemasan menghadapi risiko cedera ergonomi tinggi, terutama pada postur tubuh bagian atas seperti lengan, leher, dan punggung. Skor RULA yang diperoleh adalah 7 untuk kelompok A (lengan atas, lengan bawah, dan pergelangan tangan), yang mengindikasikan risiko sangat tinggi dan memerlukan perbaikan segera, serta 6 untuk kelompok B (leher, punggung, dan kaki), yang memerlukan penanganan lebih lanjut. Penelitian ini memberikan rekomendasi perbaikan untuk meningkatkan ergonomi kerja, sehingga dapat mengurangi keluhan fisik pekerja dan meningkatkan produktivitas.
Perancangan Strategi Pemasaran Toko Online Berbasis Bauran Pemasaran untuk Meningkatkan Kinerja Penjualan Alius, Mutia; Shofia, Alima; Yunas, Barkhia; Domila, Herni
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Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jrpi.v3i1.37506

Abstract

The rapid growth of e-commerce requires online businesses to implement effective marketing strategies to maintain competitiveness. Salwa Kids, an online store operating on the Shopee platform, experienced a decline in sales in recent months, indicating the need to evaluate its current marketing strategy. This study aims to analyze the implementation of the marketing mix (4P: product, price, place, promotion) and to formulate more effective marketing strategies to improve sales performance. This research employed a descriptive qualitative approach using purposive sampling involving 30 consumers and 1 business owner. Data were collected through interviews, observations, documentation, and questionnaires. Data analysis was conducted using Content Analysis supported by NVivo 12 Plus software. The results indicate that the product aspect holds the highest proportion of discussion (32%), followed by promotion (28%), price (24%), and place (16%). Product quality and comfort are the primary factors influencing purchase decisions. Promotional activities are still focused on discounts and marketplace features, while social media utilization remains limited. Pricing is perceived as affordable but sensitive to discounts, and distribution is effective yet limited to a single platform. The recommended strategies include strengthening product differentiation, optimizing digital promotion through creative content, implementing structured discount programs, and diversifying distribution channels. An integrated 4P strategy is expected to enhance competitiveness and achieve sustainable sales growth for Salwa Kids.
Co-Authors Alima Shofia Alius, Mutia Perwasih, Mayang Putri, Ranti Mustika Salsabila, Shabrina Shofia, Alima Yani, Rahma Yunas, Barkhia