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All Journal Multidisciplinary Indonesian Center Journal
Akhmad Auliya Fatahilah
Universitas Pamulang
Religion Humanities Earth & Planetary Sciences Education Other

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LITERATURE REVIEW APPLE Inc. STRATEGY IN DOMINATION OF THE TECHNOLOGY PRODUCT MARKET IN INDONESIA FROM 2015-2019 Akhmad Auliya Fatahilah; Putri Giovaningrum; Hadi Supratikta
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 1 No. 3 (2024): Vol. 1 No. 3 Edisi Juli 2024
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v1i3.130

Abstract

Technology company Apple Inc. is a market leader in IOS-based Smartphone sales. In market control, this company can quickly expand its sales wings with its official distributors to be able to reach several countries, especially buyers. The resulting products have a fairly good strategic power targeting the middle to upper segments. The methodology is exposed that the marketing of the products used leads to premium services and digital media-based distribution. The strategy adopted by Apple Inc. has proven to be very effective because the introduction of products that have an exclusive image makes loyal customers wait for the presence of their products until they reach their official distributors. By conducting good research and development (R&D) on its product line, it makes it challenging to run the market to the global corner. This study provides strategy and understanding of the business perspective of Apple Inc. technology.
ANALYSIS OF MARKETING STRATEGIES TO ADDRESS AUTOMATION COMPETITION IN DATA CENTER FACILITIES AT PT. IMAJI OTOMASI INTEGRA Akhmad Auliya Fatahilah; Kasmad Kasmad; Rosa Lesmana
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 3 (2026): Vol. 3 No. 3 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i3.2942

Abstract

The growth of new building projects in the data center industry presents a strategic opportunity for contractors, especially in the field of automation systems. Automation systems enable increased operational efficiency, centralized monitoring, and optimized data network infrastructure management. Competitive positioning is crucial amidship a rising number of competitors offering similar services with more futuristic levels of automation. This study aims to analyze the marketing strategies applied by PT. Imaji Otomasi Integra in facing competition in automation systems for new data center building projects, focusing on how the offered local automation technology can compete with global products. The research used a qualitative descriptive approach through data collection from literature studies, field observations, and structured interviews with the company's internal management. The analysis was conducted to identify elements of marketing strategy, such as market segmentation, customer targeting, service positioning, marketing mix, and technology-based differentiation strategies. The results of the study indicate that the company is pursuing an aggressive growth strategy in quadrant 1. The total difference matrix of IFAS is 1.65, and the total difference matrix of EFAS is 0.56. The strategy that the company should implement involves increasing the promotion of a variety of monitoring system services, providing after-sales services, reducing downtime, utilizing word-of-mouth (WOM), and acquiring new owner customers for data center building projects in terms of network infrastructure, the automation system installation should be done to the maximum extent possible.
Co-Authors Hadi Supratikta Kasmad Kasmad Putri Giovaningrum Rosa Lesmana