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All Journal Multidisciplinary Indonesian Center Journal
Putri Giovaningrum
Universitas Pamulang
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LITERATURE REVIEW APPLE Inc. STRATEGY IN DOMINATION OF THE TECHNOLOGY PRODUCT MARKET IN INDONESIA FROM 2015-2019 Akhmad Auliya Fatahilah; Putri Giovaningrum; Hadi Supratikta
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 1 No. 3 (2024): Vol. 1 No. 3 Edisi Juli 2024
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v1i3.130

Abstract

Technology company Apple Inc. is a market leader in IOS-based Smartphone sales. In market control, this company can quickly expand its sales wings with its official distributors to be able to reach several countries, especially buyers. The resulting products have a fairly good strategic power targeting the middle to upper segments. The methodology is exposed that the marketing of the products used leads to premium services and digital media-based distribution. The strategy adopted by Apple Inc. has proven to be very effective because the introduction of products that have an exclusive image makes loyal customers wait for the presence of their products until they reach their official distributors. By conducting good research and development (R&D) on its product line, it makes it challenging to run the market to the global corner. This study provides strategy and understanding of the business perspective of Apple Inc. technology.
APPLICATION OF HUMAN CAPITAL MANAGEMENT TO IMPROVE HR QUALITY AND COMPANY PERFORMANCE THROUGH THEORY Hadi Supraptika; Miftah Reza Tama Faturohman; Arnesha Febra Syavera; Putri Giovaningrum; Adi Daen Fahmi
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 1 (2025): Vol. 2 No. 1 Edisi Januari 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i1.322

Abstract

Implementing human resource management (HCM) is one of the main strategies for improving the quality of human resources (HR) and leading to increased business performance. Human capital theory focuses on the development and utilization of human resources as assets of strategic value. Continuous development of education, training and experience will produce a quality workforce capable of providing maximum contribution to the organization. The aim of this research is to analyze the application of HCM in the context of human resource development as a basis for improving organizational performance. This journal uses a theoretical approach from human resources to explore how investments in developing employee skills, knowledge, and abilities can increase a company's productivity, innovation, and competitiveness in the global marketplace.
Co-Authors Adi Daen Fahmi Akhmad Auliya Fatahilah Arnesha Febra Syavera Hadi Supraptika Hadi Supratikta Miftah Reza Tama Faturohman