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All Journal Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat International Journal of Applied Finance and Business Studies Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital ARTOKULO: Journal of Accounting, Economic and Management RECORD Journal of Loyality and Community Development
Aliman Aliman
Universitas Horizon Indonesia, Indonesia
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Economic growth and unemployment alleviation in the development of MSMEs in Karawang Regency Aliman, Aliman; Putra, Billy Perdana; Saputri, Sereniki Dwi Jayadi; Aprilia, Ghina Intan; Kurniati, Alia
International Journal of Applied Finance and Business Studies Vol. 12 No. 2 (2024): September: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v12i2.286

Abstract

The Office of Cooperatives, Small and Medium Enterprises is a Regional Apparatus the Organization of Karawang Regency that has a role in efforts to improve the community's economy through the empowerment of cooperatives and small and medium enterprises. The main force behind economic development at the regional and national levels MSMEs are expected to be a pillar in regional economic development, so as to reduce unemployment. This research uses quantitative methods.  A sample of 100 MSMEs from the current 15,410 MSMEs (as reported by BPS Karawang 2022) was taken from various MSMEs in the Karawang Regency area. The data processing results passed the heterogeneous, multidisciplinary, auto correlation, and normality tests. The variables X1 and X2 represent economic growth and unemployment reduction, respectively. So that the two independent factors of economic growth and unemployment alleviation have a major impact on the dependent variable of MSME development, the test results according to hypothesis testing, in an effort to reduce unemployment in Karawang Regency, that the growth of MSMEs in the region can support economic expansion and have a positive impact on employment and regional economic independence.
The Influence of Social Media Marketing on Purchasing Decisions Through Word of Mouth in the Dunkin Donut Company Aghni Aulia Aziz; Aliman Wiranta
ARTOKULO : Journal of Accounting, Economic and Management Vol. 1 No. 1 (2024): January - April 2024
Publisher : Medikun Publisher

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Abstract

The purpose of this research is to determine the influence of social media marketing on purchasing decisions, to determine the influence of social media marketing on word of mouth, to determine the influence of word of mouth on purchasing decisions, to determine the influence of social media marketing on purchasing decisions through word of mouth on Dunkin Donuts. The population in this research is customers who make purchases at Dunkin Donut, where the sample size is 100 via the GPower application. The data collection technique used in this research is a questionnaire via Google Form. The analysis technique used in this research is the Strucural Equiation Model with a Partial Least Square approach. From the test results Social Media Marketing has a positive and significant effect on Purchasing Decision, Social Media Marketing has a positive and significant effect on Word of Mouth, Word of Mouth has a positive and significant effect on Purchasing Decision, Social Media Marketing has a positive and significant effect on Purchasing Decision mediated by Word of Mouth
The Influence of Entrepreneurship Education and Entrepreneurial Spirit on Entrepreneurial Interest Aliman Wiranta; Aghni Aulia Aziz
ARTOKULO : Journal of Accounting, Economic and Management Vol. 1 No. 1 (2024): January - April 2024
Publisher : Medikun Publisher

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Abstract

Entrepreneuship is an important force in a country's economy. Fostering an entrepreneurial spirit is believed to be a solution in reducing unemployment. This research aims to explain the effect of entrepreneurship education on the entrepreneurial spirit mediated by entrepreneurial interest in students of class XII SMKS Bina Nasional Informatika, consisting of majors in Network Computer Engineering, Office Administration, and Accounting. The number of respondents taken amounted to 100 respondents using the Slovin formula and probability sampling techniques. The data has been collected and processed using path analysis techniques. This study shows that each variable tested has been valid and reliable, and is feasible in the model according to the path analysis test so that this research can be done. The results of the analysis prove that the variables of entrepreneurship education and entrepreneurial spirit have a significant positive effect on entrepreneurial interest.
Entrepreneurial Empowerment of Housewives Through Training in Making Various Processed Freshwater Fish in Cilamo Village, Girimukti Village, Garut District Aliman; Aghni Aulia Aziz
RECORD: Journal of Loyality and Community Development Vol. 1 No. 1 (2024): January - April 2024
Publisher : Medikun Publisher

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Abstract

Girimukti Village is one of the villages in Cibatu District in Garut Regency, West Java Province. MSME actors in Girimukti Village are still low, while the potential for development is both in terms of natural resources and human resources. From the aspect of human resources that still have the potential and opportunities to be utilized in the MSME program are housewives who have time so that they can be directed and fostered to be more productive. Basically, the purpose of carrying out Community Service is to be able to provide new ideas about entrepreneurship for housewives and motivate housewives to want to be entrepreneurs. The target to be achieved is that the community becomes creative and can make various processed products made from freshwater fish to be used as one of the ideas to be used as an opportunity for entrepreneurship so that it can increase family income and be able to analyze the feasibility of entrepreneurship in making snacks.
PEMANFAATAN SISTEM CBT ONLINE UNTUK UJIAN SEKOLAH SMK BINA NASIONAL INFORMATIKA CIKARANG Irawan, Bei Harira; Prihadi, Deddy; Aliman, Aliman
Abdimas Galuh Vol 5, No 2 (2023): September 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v5i2.10473

Abstract

Sistem ujian sekolah pada umumnya masih menggunakan soal dan kertas jawaban, hal ini tentunya menimbulkan banyak pemborosan. Selain itu pekerjaan dianggap tidak efektif karena harus memperbanyak soal-soal dan guru pun harus melakukan koreksi hasil jawaban siswa satu persatu. Beberapa sekolah sudah mulai menggunakan Google Form untuk melakukan ujian, namun sistem ini pun masih ada kendala yaitu siswa yang belum melakukan pembayaran masih dapat melakukan ujian sehingga banyak siswa yang seharusnya tidak diijinkan ikut ujian karena masalah pembayaran, faktanya masih dapat mengakses soal ujian melalui Google Form ini. Pemanfaatan CBT (Computer Based Testing) online untuk melakukan ujian dapat mulai diterapkan karena dengan sistem ini data siswa dapat divalidasi, khususnya yang masih terkendala pembayaran. Selain itu, sistem ini dapat menghemat pengeluaran baik kertas maupun biaya fotokopi. Selain itu, dengan sistem CBT model pilihan ganda maka guru sudah tidak perlu lagi melakukan koreksi jawaban karena sistem sudah melakukan koreksi sehingga hasil akhir nilai siswa dapat langsung terlihat. Pengabdian ini menghasilkan sebuah aplikasi CBT yang dirancang menggunakan metode Rapid Application Development (RAD) yang dibuat dalam tempo cepat. Hasil pengabdian diimplementasikan pada kelas X Jurusan OTKP SMK Bina Nasional Informatika yang dapat diakses oleh siswa saat ujian secara online dengan hasil pengerjaan ujian yang lebih cepat dari sisi waktu, tidak perlu menggunakan lembar jawab kertas sehingga dapat menghemat biaya khususnya kertas, ATK, toner fotokopi dan lainnya bagi sekolah dan guru tidak perlu lagi melakukan koreksi jawaban karena hasil jawaban akan otomatis terekap.
Empowering Rural Farmers through Digital Entrepreneurship and Marketing Training in Pancakarya, Karawang, Indonesia Fenina Berliana Putri; Wiwin Lestari; Aliman, Aliman; Pupung Purnamasari
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v5i2.3962

Abstract

This community service program was implemented in Pancakarya Village, Tempuran District, Karawang Regency, with the aim of enhancing farmers' capacity in entrepreneurship and digital marketing. The primary challenges faced by the village community include limited understanding of business management, dependence on middlemen, and a lack of digital technology utilization in agricultural product marketing. To address these issues, the program provided training on fundamental entrepreneurial principles, financial recording, digital marketing strategies, and the use of e-commerce platforms and social media using lecture and discussion method. The results indicate an improvement in the community's understanding of business management and digital marketing strategies. Some participants have begun implementing digital marketing techniques, although challenges such as limited digital literacy and restricted internet access remain obstacles. Initial evaluations show that the program has contributed to raising awareness of the importance of diversifying marketing strategies to expand market reach and increase product value. Continued program support through intensive mentoring and collaboration with external stakeholders is necessary to ensure long-term impact and sustainability. With a comprehensive approach, this program is expected to foster economic independence in the village community through the effective utilization of digital technology.
PELATIHAN PEMASARAN DIGITAL UNTUK MENINGKATKAN KETERAMPILAN SISWA SMK BINA NASIONAL INFORMATIKA BEKASI DALAM MENGHADAPI DUNIA KERJA Sri Mulyono; Aliman Aliman; Aghni Aulia Aziz
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 1 No. 4 (2024): Desember
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v1i4.1623

Abstract

Perkembangan teknologi digital telah mengubah paradigma dunia kerja, sehingga keterampilan pemasaran digital menjadi penting bagi siswa SMK untuk bersaing di pasar kerja. Penelitian ini bertujuan untuk menganalisis pelatihan pemasaran digital di SMK Bina Nasional Informatika Bekasi dalam meningkatkan keterampilan siswa dalam menghadapi dunia kerja. Melalui pendekatan kualitatif deskriptif, wawancara dan emsonstrasi yang dilakukan dengan guru, kepala program keahlian, siswa, pengusaha, dan kepala sekolah. Hasil penelitian menunjukkan bahwa pemasaran digital sangat penting untuk meningkatkan daya saing siswa di dunia kerja, dengan keterampilan utama yang harus dikuasai seperti manajemen konten, desain grafis, dan analisis data. Meskipun ada kendala seperti keterbatasan fasilitas dan waktu, pelatihan yang terstruktur dan berbasis praktik dapat membantu siswa mengatasi tantangan dunia kerja yang semakin digital. Pelatihan pemasaran digital di SMK Bina Nasional Informatika Bekasi diharapkan dapat menutup kesenjangan antara keterampilan siswa dan kebutuhan industri
Co-Authors Aghni Aulia Aziz Aprilia, Ghina Intan Deddy Prihadi Irawan, Bei Harira Kurniati, Alia Pupung Purnamasari Putra, Billy Perdana Saputri, Sereniki Dwi Jayadi Sri Mulyono Wiwin Lestari