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All Journal International Journal of Applied Finance and Business Studies JURNAL AKUNTANSI DAN BISNIS Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital ARTOKULO: Journal of Accounting, Economic and Management RECORD Journal of Loyality and Community Development
Aliman Aliman
Universitas Horizon Indonesia, Indonesia
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Economic growth and unemployment alleviation in the development of MSMEs in Karawang Regency Aliman, Aliman; Putra, Billy Perdana; Saputri, Sereniki Dwi Jayadi; Aprilia, Ghina Intan; Kurniati, Alia
International Journal of Applied Finance and Business Studies Vol. 12 No. 2 (2024): September: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v12i2.286

Abstract

The Office of Cooperatives, Small and Medium Enterprises is a Regional Apparatus the Organization of Karawang Regency that has a role in efforts to improve the community's economy through the empowerment of cooperatives and small and medium enterprises. The main force behind economic development at the regional and national levels MSMEs are expected to be a pillar in regional economic development, so as to reduce unemployment. This research uses quantitative methods.  A sample of 100 MSMEs from the current 15,410 MSMEs (as reported by BPS Karawang 2022) was taken from various MSMEs in the Karawang Regency area. The data processing results passed the heterogeneous, multidisciplinary, auto correlation, and normality tests. The variables X1 and X2 represent economic growth and unemployment reduction, respectively. So that the two independent factors of economic growth and unemployment alleviation have a major impact on the dependent variable of MSME development, the test results according to hypothesis testing, in an effort to reduce unemployment in Karawang Regency, that the growth of MSMEs in the region can support economic expansion and have a positive impact on employment and regional economic independence.
The Influence of Social Media Marketing on Purchasing Decisions Through Word of Mouth in the Dunkin Donut Company Aghni Aulia Aziz; Aliman Wiranta
ARTOKULO : Journal of Accounting, Economic and Management Vol. 1 No. 1 (2024): January - April 2024
Publisher : Medikun Publisher

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Abstract

The purpose of this research is to determine the influence of social media marketing on purchasing decisions, to determine the influence of social media marketing on word of mouth, to determine the influence of word of mouth on purchasing decisions, to determine the influence of social media marketing on purchasing decisions through word of mouth on Dunkin Donuts. The population in this research is customers who make purchases at Dunkin Donut, where the sample size is 100 via the GPower application. The data collection technique used in this research is a questionnaire via Google Form. The analysis technique used in this research is the Strucural Equiation Model with a Partial Least Square approach. From the test results Social Media Marketing has a positive and significant effect on Purchasing Decision, Social Media Marketing has a positive and significant effect on Word of Mouth, Word of Mouth has a positive and significant effect on Purchasing Decision, Social Media Marketing has a positive and significant effect on Purchasing Decision mediated by Word of Mouth
The Influence of Entrepreneurship Education and Entrepreneurial Spirit on Entrepreneurial Interest Aliman Wiranta; Aghni Aulia Aziz
ARTOKULO : Journal of Accounting, Economic and Management Vol. 1 No. 1 (2024): January - April 2024
Publisher : Medikun Publisher

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Abstract

Entrepreneuship is an important force in a country's economy. Fostering an entrepreneurial spirit is believed to be a solution in reducing unemployment. This research aims to explain the effect of entrepreneurship education on the entrepreneurial spirit mediated by entrepreneurial interest in students of class XII SMKS Bina Nasional Informatika, consisting of majors in Network Computer Engineering, Office Administration, and Accounting. The number of respondents taken amounted to 100 respondents using the Slovin formula and probability sampling techniques. The data has been collected and processed using path analysis techniques. This study shows that each variable tested has been valid and reliable, and is feasible in the model according to the path analysis test so that this research can be done. The results of the analysis prove that the variables of entrepreneurship education and entrepreneurial spirit have a significant positive effect on entrepreneurial interest.
Entrepreneurial Empowerment of Housewives Through Training in Making Various Processed Freshwater Fish in Cilamo Village, Girimukti Village, Garut District Aliman; Aghni Aulia Aziz
RECORD: Journal of Loyality and Community Development Vol. 1 No. 1 (2024): January - April 2024
Publisher : Medikun Publisher

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Abstract

Girimukti Village is one of the villages in Cibatu District in Garut Regency, West Java Province. MSME actors in Girimukti Village are still low, while the potential for development is both in terms of natural resources and human resources. From the aspect of human resources that still have the potential and opportunities to be utilized in the MSME program are housewives who have time so that they can be directed and fostered to be more productive. Basically, the purpose of carrying out Community Service is to be able to provide new ideas about entrepreneurship for housewives and motivate housewives to want to be entrepreneurs. The target to be achieved is that the community becomes creative and can make various processed products made from freshwater fish to be used as one of the ideas to be used as an opportunity for entrepreneurship so that it can increase family income and be able to analyze the feasibility of entrepreneurship in making snacks.
PELATIHAN PEMASARAN DIGITAL UNTUK MENINGKATKAN KETERAMPILAN SISWA SMK BINA NASIONAL INFORMATIKA BEKASI DALAM MENGHADAPI DUNIA KERJA Mulyono, Sri; Aliman, Aliman; Aziz, Aghni Aulia
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 1 No. 4 (2024): Desember
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v1i4.1623

Abstract

Perkembangan teknologi digital telah mengubah paradigma dunia kerja, sehingga keterampilan pemasaran digital menjadi penting bagi siswa SMK untuk bersaing di pasar kerja. Penelitian ini bertujuan untuk menganalisis pelatihan pemasaran digital di SMK Bina Nasional Informatika Bekasi dalam meningkatkan keterampilan siswa dalam menghadapi dunia kerja. Melalui pendekatan kualitatif deskriptif, wawancara dan emsonstrasi yang dilakukan dengan guru, kepala program keahlian, siswa, pengusaha, dan kepala sekolah. Hasil penelitian menunjukkan bahwa pemasaran digital sangat penting untuk meningkatkan daya saing siswa di dunia kerja, dengan keterampilan utama yang harus dikuasai seperti manajemen konten, desain grafis, dan analisis data. Meskipun ada kendala seperti keterbatasan fasilitas dan waktu, pelatihan yang terstruktur dan berbasis praktik dapat membantu siswa mengatasi tantangan dunia kerja yang semakin digital. Pelatihan pemasaran digital di SMK Bina Nasional Informatika Bekasi diharapkan dapat menutup kesenjangan antara keterampilan siswa dan kebutuhan industri
STRENGTHENING STRENGTHENING THE ENTREPRENEURIAL POTENTIAL AND FINANCIAL MANAGEMENT OF SILAYUNG COFFEE FARMERS THROUGH SUSTAINABLE STRATEGIES TO ENHANCE LOCAL Ali, Aliman; Aghni Aulia Aziz; Windari Hikmayanti
Jurnal Akuntansi dan Bisnis Vol. 5 No. 1 (2025): Mei 2025 : Jurnal Akuntansi dan Bisnis
Publisher : LPPM Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v5i1.1005

Abstract

This study aims to analyze the entrepreneurial potential of Silayung coffee farmers in Karyamukti Village, Garut Regency, with a focus on financial management and coffee-based business practices. Using a qualitative approach involving interviews, observations, and financial document analysis, the study identifies opportunities, challenges, and strategies for coffee-based economic empowerment that can sustainably increase community income. The results show that although farmers possess significant potential in post-harvest processing and the marketing of value-added products, their primary constraint lies in limited financial management skills, including budgeting, cost control, and inadequate financial record-keeping. It is recommended that a comprehensive training program on business financial management be implemented, covering budgeting, tracking fixed and variable costs, and conducting profit and loss analyses. This would support business sustainability and significantly improve farmers' incomes. These findings highlight the importance of integrating financial management into coffee-based business empowerment strategies to enhance local economic competitiveness and long-term sustainability.
Co-Authors Aghni Aulia Aziz Aghni Aulia Aziz Aprilia, Ghina Intan Kurniati, Alia Putra, Billy Perdana Saputri, Sereniki Dwi Jayadi Sri Mulyono Windari Hikmayanti