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All Journal J-MAS (Jurnal Manajemen dan Sains) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital ARTOKULO: Journal of Accounting, Economic and Management RECORD Journal of Loyality and Community Development
Aghni Aulia Aziz
Universitas Horizon Indonesia, Indonesia
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Social Media Marketing on Purchasing Decisions Through Word of Mouth in the Dunkin Donut Company Aghni Aulia Aziz; Aliman Wiranta
ARTOKULO : Journal of Accounting, Economic and Management Vol. 1 No. 1 (2024): January - April 2024
Publisher : Medikun Publisher

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Abstract

The purpose of this research is to determine the influence of social media marketing on purchasing decisions, to determine the influence of social media marketing on word of mouth, to determine the influence of word of mouth on purchasing decisions, to determine the influence of social media marketing on purchasing decisions through word of mouth on Dunkin Donuts. The population in this research is customers who make purchases at Dunkin Donut, where the sample size is 100 via the GPower application. The data collection technique used in this research is a questionnaire via Google Form. The analysis technique used in this research is the Strucural Equiation Model with a Partial Least Square approach. From the test results Social Media Marketing has a positive and significant effect on Purchasing Decision, Social Media Marketing has a positive and significant effect on Word of Mouth, Word of Mouth has a positive and significant effect on Purchasing Decision, Social Media Marketing has a positive and significant effect on Purchasing Decision mediated by Word of Mouth
The Influence of Entrepreneurship Education and Entrepreneurial Spirit on Entrepreneurial Interest Aliman Wiranta; Aghni Aulia Aziz
ARTOKULO : Journal of Accounting, Economic and Management Vol. 1 No. 1 (2024): January - April 2024
Publisher : Medikun Publisher

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Abstract

Entrepreneuship is an important force in a country's economy. Fostering an entrepreneurial spirit is believed to be a solution in reducing unemployment. This research aims to explain the effect of entrepreneurship education on the entrepreneurial spirit mediated by entrepreneurial interest in students of class XII SMKS Bina Nasional Informatika, consisting of majors in Network Computer Engineering, Office Administration, and Accounting. The number of respondents taken amounted to 100 respondents using the Slovin formula and probability sampling techniques. The data has been collected and processed using path analysis techniques. This study shows that each variable tested has been valid and reliable, and is feasible in the model according to the path analysis test so that this research can be done. The results of the analysis prove that the variables of entrepreneurship education and entrepreneurial spirit have a significant positive effect on entrepreneurial interest.
Entrepreneurial Empowerment of Housewives Through Training in Making Various Processed Freshwater Fish in Cilamo Village, Girimukti Village, Garut District Aliman; Aghni Aulia Aziz
RECORD: Journal of Loyality and Community Development Vol. 1 No. 1 (2024): January - April 2024
Publisher : Medikun Publisher

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Abstract

Girimukti Village is one of the villages in Cibatu District in Garut Regency, West Java Province. MSME actors in Girimukti Village are still low, while the potential for development is both in terms of natural resources and human resources. From the aspect of human resources that still have the potential and opportunities to be utilized in the MSME program are housewives who have time so that they can be directed and fostered to be more productive. Basically, the purpose of carrying out Community Service is to be able to provide new ideas about entrepreneurship for housewives and motivate housewives to want to be entrepreneurs. The target to be achieved is that the community becomes creative and can make various processed products made from freshwater fish to be used as one of the ideas to be used as an opportunity for entrepreneurship so that it can increase family income and be able to analyze the feasibility of entrepreneurship in making snacks.
PELATIHAN PEMASARAN DIGITAL UNTUK MENINGKATKAN KETERAMPILAN SISWA SMK BINA NASIONAL INFORMATIKA BEKASI DALAM MENGHADAPI DUNIA KERJA Mulyono, Sri; Aliman, Aliman; Aziz, Aghni Aulia
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 1 No. 4 (2024): Desember
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v1i4.1623

Abstract

Perkembangan teknologi digital telah mengubah paradigma dunia kerja, sehingga keterampilan pemasaran digital menjadi penting bagi siswa SMK untuk bersaing di pasar kerja. Penelitian ini bertujuan untuk menganalisis pelatihan pemasaran digital di SMK Bina Nasional Informatika Bekasi dalam meningkatkan keterampilan siswa dalam menghadapi dunia kerja. Melalui pendekatan kualitatif deskriptif, wawancara dan emsonstrasi yang dilakukan dengan guru, kepala program keahlian, siswa, pengusaha, dan kepala sekolah. Hasil penelitian menunjukkan bahwa pemasaran digital sangat penting untuk meningkatkan daya saing siswa di dunia kerja, dengan keterampilan utama yang harus dikuasai seperti manajemen konten, desain grafis, dan analisis data. Meskipun ada kendala seperti keterbatasan fasilitas dan waktu, pelatihan yang terstruktur dan berbasis praktik dapat membantu siswa mengatasi tantangan dunia kerja yang semakin digital. Pelatihan pemasaran digital di SMK Bina Nasional Informatika Bekasi diharapkan dapat menutup kesenjangan antara keterampilan siswa dan kebutuhan industri
Pengaruh Rasio Keuangan dan Good Corporate Governance terhadap Kinerja Keuangan Lestarina, Utami Fahmi; Ramdan, Nurul Amalia; Aziz, Aghni Aulia; Sugiharti, Harpa
J-MAS (Jurnal Manajemen dan Sains) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v10i2.2288

Abstract

This research was conducted to evaluate and examine the impact of profitability, sales growth, and firm size on financial performance in Food and Beverage companies listed on the Indonesia Stock Exchange during the 2019–2023 period. The sampling technique applied in this study was purposive sampling, which involves selecting samples based on specific criteria to sharpen the research focus. Based on this purposive sampling method, there were 14 Food and Beverage companies listed on the Indonesia Stock Exchange (IDX), with a total of 70 data points collected over five years. The data source used in this research was annual reports. The data analysis methods employed were multiple linear regression analysis, descriptive statistical analysis, classical assumption testing, and hypothesis testing. After conducting the tests, the results revealed that profitability ratio and firm size have a positive and significant impact on companies’ financial performance, while sales growth ratio shows no significant influence on company performance. Therefore, it can be concluded that profitability ratio and firm size play a crucial role in determining financial performance, whereas sales growth ratio does not make a meaningful contribution in this regard.
E-SERVQUAL EFFECT ON BRAND IMAGE THROUGH E-SATISFACTION IN INDONESIAN AIRPORTS APPS USERS AT SOEKARNO-HATTA AIRPORT Aziz, Aghni Aulia; Aliman, Aliman
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 1 (2024): Volume 7 No 1 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i1.24053

Abstract

The development of the internet has caused changes in the world of transportation where the digitalization system makes it easier for consumers to make ticket reservations, view flight schedules, and others. The more consumers can influence the quality of electronic services, it is necessary to pay attention to the quality of electronic services that can affect the brand image of users of the quality of electronic services in the Airport Apps Indonesia application. This study focuses on the effect of e-service quality on brand image through e-satisfaction on the Indonesia Airport Apps application at Soekarno-Hatta Airport. The purpose of this study was to determine the effect of e-service quality on brand image through e-satisfaction on the Indonesia Airport Apps application at Soekarno-Hatta Airport. The research methodology uses quantitative methods with data obtained from the Indonesian Airport Application user questionnaire which opens 260 samples and the analysis technique used is Partial Least Square with processing using Smartpls v3.3.3 software. Hypothesis testing with t-test statistics. The results showed that the effect of e-service quality had an effect on e-satisfaction, then e-satisfaction had an effect on brand image, then e-service quality had an effect on brand image, and e-service quality had an effect on brand image through e-satisfaction.
Co-Authors Aliman Aliman Aliman Aliman Lestarina, Utami Fahmi Ramdan, Nurul Amalia Sri Mulyono Sugiharti, Harpa