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All Journal Lexeme : Journal of Linguistics and Applied Linguistics Alinea: Jurnal Bahasa, Sastra, dan Pengajaran Innovative: Journal Of Social Science Research
Antonetta, Vinlie
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Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Other

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Language And Gender Dynamics: How Speech Shapes Social Roles In Men’s Rights And Feminism Antonetta, Vinlie; Jasmine, Shoofy; Arianto, Shakira Dwi Azura; Rangkuti , Rahmadsyah
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16887

Abstract

This journal examines the dynamics of language as it relates to gender roles in the context of the Men’s Rights and Feminism movements, using data drawn from the YouTube video “Men’s Rights vs Feminism: Is Toxic Masculinity Real? | Middle Ground.” By analyzing the interaction and discourse between male and female participants, we explore how speech patterns reflect and reinforce gendered expectations, emotional expression, and social hierarchies. We employ a pragmatic sociolinguistic framework to study how the participants’ conversations about toxic masculinity, emotional repression, and the definition of strength provide insights into the shaping of social roles within these two ideological perspectives.
The Reframing Identity: The Shift of Women’s Images from Traditional Documentaries to Streaming Platforms Antonetta, Vinlie; Fakhran Al Ramadhan, Muhammad
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 4 No. 3 (2024): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v4i3.1013

Abstract

This paper examines the impact of media representation on public perception and legal outcomes in the high-profile criminal case of Jessica Wongso, who was accused of murdering her friend, Wayan Mirna Salihin. It explores how gendered stereotypes and societal expectations shaped both the media's portrayal of Wongso and the public's perception of her guilt. Traditional media coverage sensationalized her femininity and emotional responses, reinforcing negative stereotypes about women in criminal cases. However, the 2023 documentary Ice Cold: Murder, Coffee, and Jessica Wongso offered a more nuanced perspective, challenging these portrayals and questioning the fairness of the legal proceedings. Through a feminist lens and Émile Durkheim's Mass Society Theory, the paper highlights the intersection of gender, media influence, and legal systems, urging for a more critical and equitable approach to both media coverage and legal treatment of women accused of crimes. It calls for a reassessment of how gender and media shape justice.
A Critical Genre Analysis in Food Promotion: Salad Advertising Antonetta, Vinlie; Arianto, Shakira Dwi Azura; Sinar, Tengku Silvana
Lexeme : Journal of Linguistics and Applied Linguistics Vol. 7 No. 1 (2025): JANUARY 2025
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/ljlal.v7i1.45935

Abstract

This study applies Bhatia's Critical Genre Analysis (CGA) framework to analyze promotional posters from four salad brands—SaladPoint, SaladStop!, Hijoo Salad Bar, and The Roots. It examines how textual, visual, and interactive resources are integrated to communicate brand messages and engage health-conscious audiences effectively. By focusing on genre features like audience targeting, multimodal resources, and interdiscursivity, the study reveals how these strategies align with consumer priorities such as health, convenience, and lifestyle. The analysis shows that the brands use bold typography, vibrant imagery, and strategic calls to action to craft persuasive advertisements. Features like bright colors, fresh ingredients, and friendly language appeal to the health-conscious demographic, promoting a sense of ease and community. Interactive elements such as QR codes and social media handles further enhance consumer engagement. These multimodal strategies work cohesively to convey the brands' ethos and strengthen their appeal. The findings emphasize the importance of Bhatia’s CGA framework in understanding promotional communications, particularly in industries where consumer choices are shaped by perceptions of health, quality, and brand image. Effective advertisements must balance visual, verbal, and interactive elements to resonate with target audiences. This study offers actionable insights for optimizing advertising strategies in the competitive food industry, highlighting the need for cohesive multimodal approaches to boost consumer engagement and brand identity. It also contributes to broader discussions on multimodality and genre in advertising, providing a methodological framework for analyzing promotional materials
Co-Authors Arianto, Shakira Dwi Azura Fakhran Al Ramadhan, Muhammad Jasmine, Shoofy Rangkuti , Rahmadsyah Tengku Silvana Sinar