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All Journal Lexeme : Journal of Linguistics and Applied Linguistics Alinea: Jurnal Bahasa, Sastra, dan Pengajaran Innovative: Journal Of Social Science Research
Arianto, Shakira Dwi Azura
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Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Other

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Language And Gender Dynamics: How Speech Shapes Social Roles In Men’s Rights And Feminism Antonetta, Vinlie; Jasmine, Shoofy; Arianto, Shakira Dwi Azura; Rangkuti , Rahmadsyah
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16887

Abstract

This journal examines the dynamics of language as it relates to gender roles in the context of the Men’s Rights and Feminism movements, using data drawn from the YouTube video “Men’s Rights vs Feminism: Is Toxic Masculinity Real? | Middle Ground.” By analyzing the interaction and discourse between male and female participants, we explore how speech patterns reflect and reinforce gendered expectations, emotional expression, and social hierarchies. We employ a pragmatic sociolinguistic framework to study how the participants’ conversations about toxic masculinity, emotional repression, and the definition of strength provide insights into the shaping of social roles within these two ideological perspectives.
The Changing Perceptions of Gender Equality in Media and Popular Culture Arianto, Shakira Dwi Azura; Al Ramadhan, Muhammad Fakhran
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 4 No. 3 (2024): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v4i3.1012

Abstract

This journal explores the evolving perceptions of gender equality in media and popular culture, examining how various forms of representation have influenced societal attitudes toward gender roles over time. By analyzing of media from films, also from survey to various groups of ages. this study investigates how narratives surrounding gender equality have shifted in response to cultural, social, and political movements.Key themes include the portrayal of strong female characters, the deconstruction of traditional masculinity, and the intersectionality of race, class, and sexuality within gender discourse. Ultimately, this study aims to contribute to the exploration of the evolving perceptions of gender equality in media and popular culture.
A Critical Genre Analysis in Food Promotion: Salad Advertising Antonetta, Vinlie; Arianto, Shakira Dwi Azura; Sinar, Tengku Silvana
Lexeme : Journal of Linguistics and Applied Linguistics Vol. 7 No. 1 (2025): JANUARY 2025
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/ljlal.v7i1.45935

Abstract

This study applies Bhatia's Critical Genre Analysis (CGA) framework to analyze promotional posters from four salad brands—SaladPoint, SaladStop!, Hijoo Salad Bar, and The Roots. It examines how textual, visual, and interactive resources are integrated to communicate brand messages and engage health-conscious audiences effectively. By focusing on genre features like audience targeting, multimodal resources, and interdiscursivity, the study reveals how these strategies align with consumer priorities such as health, convenience, and lifestyle. The analysis shows that the brands use bold typography, vibrant imagery, and strategic calls to action to craft persuasive advertisements. Features like bright colors, fresh ingredients, and friendly language appeal to the health-conscious demographic, promoting a sense of ease and community. Interactive elements such as QR codes and social media handles further enhance consumer engagement. These multimodal strategies work cohesively to convey the brands' ethos and strengthen their appeal. The findings emphasize the importance of Bhatia’s CGA framework in understanding promotional communications, particularly in industries where consumer choices are shaped by perceptions of health, quality, and brand image. Effective advertisements must balance visual, verbal, and interactive elements to resonate with target audiences. This study offers actionable insights for optimizing advertising strategies in the competitive food industry, highlighting the need for cohesive multimodal approaches to boost consumer engagement and brand identity. It also contributes to broader discussions on multimodality and genre in advertising, providing a methodological framework for analyzing promotional materials
Co-Authors al Ramadhan, Muhammad Fakhran Antonetta, Vinlie Jasmine, Shoofy Rangkuti , Rahmadsyah Tengku Silvana Sinar