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All Journal Journal of Innovation and Sustainable Empowerment Proceeding International Conference on Islamic Economics Community Services
Fitriani Lestari
Universitas Islam Negeri Sumatera Utara
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Edukasi dan Pelatihan Pemasaran Digital untuk Optimalisasi Hasil Penjualan Produk UMKM di Desa Bekiung Audia Adinda Syafrani; Tuti Anggraini; Fitriani Lestari; Erwin Fitra Jauhari
Journal of Innovation and Sustainable Empowerment Vol. 5 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/jise.v5i1.184

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan kemampuan pelaku UMKM di Desa Bekiung dalam memanfaatkan media digital sebagai sarana promosi produk dan meningkatkan hasil penjualan, khususnya melalui Facebook dan WhatsApp Business, serta penggunaan teknologi Meta AI sebagai alat atau media pendukung dalam pembuatan konten pemasaran. Metode yang digunakan adalah deskriptif kualitatif berbasis service-learning KKN, dengan pengumpulan data melalui observasi, wawancara, dokumentasi, dan survei, serta kegiatan inti meliputi sosialisasi, workshop “UMKM Naik Kelas: Promosi Digital Biar Makin Cuan”, dan pendampingan praktik. Hasil penelitian menunjukkan adanya peningkatan literasi digital, keterampilan promosi, kemampuan memanfaatkan AI untuk menghasilkan konten, serta perubahan pola pikir peserta menuju strategi pemasaran yang lebih adaptif dan inovatif. Program ini juga mendorong kolaborasi antar-pelaku UMKM dan memperkuat daya saing produk di pasar lokal maupun digital. Kesimpulannya, edukasi dan pelatihan berbasis pemberdayaan masyarakat terbukti efektif dalam mendukung transformasi digital UMKM pedesaan dan peningkatan kemandirian ekonomi lokal.
Education on the Effect of Price Perception on Consumer Purchasing Decisions Fitriani Lestari; Nurul Aida Dayana; Mutia Dila Puspita; Muhammad Ikhsan Harahap
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

The rapid economic growth in Indonesia, especially in the retail sector, has affected the consumption patterns of people in big cities such as Medan. This article examines the influence of price perception on consumer purchasing decisions at Swalayan Grosir Indah, a minimarket chain that provides a variety of basic needs. This research uses Deep Interview, Training, and Participatory methods to understand consumers' perceptions of price and determine effective pricing strategies. The results show that discounts have a significant influence on consumer purchasing decisions. Discounts offered provide immediate benefits that increase consumers' attractiveness and motivation to make purchases, while promotions also play an important role although not as big as discounts. Fair and transparent pricing contributes to increased consumer satisfaction and loyalty, and encourages repeat purchases. The findings provide valuable insights for retail businesses in formulating pricing strategies that can improve consumer satisfaction and purchase decisions.
Co-Authors Audia Adinda Syafrani Erwin Fitra Jauhari Harahap, Muhammad Ikhsan Mutia Dila Puspita Nurul Aida Dayana Tuti Anggraini