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All Journal Madani: Multidisciplinary Scientific Journal Proceeding International Conference on Islamic Economics Community Services
Nanda Nurul Atika
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Implementasi Kebijakan Manajemen Risiko Terhadap Stabilitas dan Kinerja Keuangan Suatu Perusahaan Nabila Zahara; Nanda Nurul Atika; Sekar Widyamada Pitaloka; Syavina Nadhira Lubis; Arsyadona A
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 12 (2025): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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With the rapid development of the global economy in a company, of course, it will not avoid a risk. Risk is an adverse consequence caused by unforeseen circumstances, and is an uncertainty relating to prospective profits or losses. The purpose of this article is to gain an in-depth understanding of the effect of risk management policies on the stability and financial performance of the company. Which is where this research uses a literature study approach (library research) which focuses on theoretical analysis of various relevant literature sources. The results can be seen that the implementation of risk management policies in general makes a positive contribution to the stability and financial performance of the company. Despite the positive impact, there are challenges or obstacles in its implementation, including very complex costs, as well as regulations that are constantly changing. However, with the right strategies and steps the company can handle this and can minimize risk.  
Optimizing Motivation in Purchase Decision-Making for MOSSDOOM Products on the Shopee App Sabrina Noor Wijaya; Nabila Zahara; Nanda Nurul Atika; Nurlaila Nurlaila
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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E-commerce has experienced rapid growth in recent years, transforming consumer shopping patterns from traditional methods to online shopping. Mossdoom, a local fashion brand that has seen significant growth in 2023-2024, has successfully attracted consumer attention through high-quality bags at affordable prices on e-commerce platforms such as Shopee. However, the lack of optimal understanding of factors influencing consumer purchasing motivation poses challenges for Mossdoom in enhancing sustainable purchasing decisions. This article employs deep interview and collaboration methods to identify the factors affecting consumer motivation in purchasing Mossdoom products. The findings indicate that consumer motivation, including needs, online shopping convenience, and reviews from other buyers, significantly influences purchasing decisions. By leveraging marketing strategies based on an understanding of consumer motivation, Mossdoom can enhance the appeal of its products on the Shopee e-commerce platform. The training provided to business actors and consumers successfully increases understanding of the importance of motivation in purchasing decisions and provides valuable insights for developing more effective marketing strategies. This article suggests that Mossdoom strengthen its brand image, optimize product presentation, leverage positive reviews, and collaborate with influencers to achieve sustainable sales growth.
Co-Authors Arsyadona A Nabila Zahara Nabila Zahara Nurlaila Nurlaila Sabrina Noor Wijaya Sekar Widyamada Pitaloka Syavina Nadhira Lubis