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All Journal JURNAL PENDIDIKAN TAMBUSAI Referensi : Jurnal Ilmu Manajemen dan Akuntansi Jurnal Ilmiah Manajemen Publik dan Kebijakan Sosial Jurnal Darma Agung Jurnal Ilmu Manajemen Profitability Jurnal Ilmiah Wahana Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Study & Management Research Jurnal Entrepreneur dan Manajemen Sains JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Benefit : Journal of Bussiness, Economics, and Finance Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Dicki Kusmayadi
Faculty Of Economics And Business, Digitech University
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PENGARUH BAURAN RITEL (RETAILING MIX) TERHADAP KEPUTUSAN PEMBELIAN (SURVEI PADA KONSUMEN TRANSMART BUAH BATU KOTA BANDUNG) Dicki Kusmayadi; Rizal Fadilah Akbar
JURNAL DARMA AGUNG Vol 31 No 3 (2023): JUNI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v31i3.3268

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh retailing mix terhadap keputusan pembelian. Metode penelitian ini menggunakan metode kuantitatif deskriptif dengan pendekatan kausalitas dengan sampel 100 responden. Jawaban kuesioner diukur menggunakan skala likert dengan interval skala ordinal 1 - 5. Data dianalisis menggunakan bantuan software SPSS for Windows Versi 22. Hasil penelitian ini menyatakan bahwa secara parsial barang dagangan berpengaruh positif dan signifikan terhadap keputusan pembelian, lokasi tidak berpengaruh signifikan terhadap keputusan pembelian, suasana lingkungan toko berpengaruh positif dan signifikan terhadap keputusan pembelian, iklan dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Adapun secara simultan, barang dagangan, lokasi, suasana lingkungan toko, iklan dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Penelitian ini telah menunjukkan bahwa secara simultan dan parsial barang dagangan, lokasi, suasana lingkungan toko, iklan dan promosi memiliki pengaruh terhadap keputusan pembelian. Bertolak dari penelitian ini, maka rekomendasi untuk penelitian selanjutnya adalah melibatkan responden yang lebih besar dan beragam demografi, juga melibatkan variabel-variabel lainnya karena setiap demografi memiliki karakteristik berbeda.
ANALISIS DAMPAK PENGGUNAAN E-COMMERCE TERHADAP PENINGKATAN PERTUMBUHAN PERUSAHAAN UMKM BOOMBOOMID Kusmayadi, Dicki; Latif, Lukman Wildan
JURNAL DARMA AGUNG Vol 32 No 3 (2024): JUNI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i3.4439

Abstract

Pengaruh perkembangan teknologi dan gaya hidup masyarakat yang serba instan dan mudah, secara langsung mempengaruhi UMKM dalam melakukan aktivitas usaha. UMKM harus beradaptasi dengan situasi ini dengan melakukan strategi yang tepat dalam aktivitas usaha, e-commerce merupakan strategi yang tepat bagi UMKM dalam melakukan aktivitas usaha pada zaman modern. Tujuan penelitian ini adalah untuk mengetahui dampak penggunaan e-commerce terhadap pertumbuhan pendapatan UMKM sektor alas kaki yaitu BoomBoomID melalui penelitian deskriptif kualitatif. Variabel penelitian ini adalah e-commerce sebagai variabel bebas (X) dengan Peningkatan Pendapatan sebagai variabel terikat (Y). Secara keseluruhan, e-commerce turut mendongkrak pendapatan BoomBoomID sebesar 58,62%. Selain terdapat adanya beberapa permasalah, namun e-commerce itu sendiri memiliki dampak positif dari sisi penggunaan yaitu mudah dalam transaksi dapat diakses kapan saja. Pada era modern konsumen ingin serba instan memanfaatkan smartphone tanpa perlu pergi ke toko. Dapat disimpulkan bahwa dampak penggunaan e-commerce bagi UMKM sangat membantu dalam peningkatan pendapatan signifikan tanpa ribet, namun dalam penggunaan e-commerce harus mempunyai strategi yang tepat agar dapat efisien.
Strategi Pemasaran Dalam Mempertahankan Keberlangsungan Bisnis Ditinjau Dari Sisi Marketing Mix Dan SWOT Analysis Untuk Toko Teelu Ice cream Damayanti, Aulia Wahyu; Kusmayadi, Dicki
Jurnal Study and Management Research Vol 21 No 2 (2024): Jurnal SMART (Study & Management Research)
Publisher : Sekolah Tinggi Ilmu Ekonomi STEMBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55916/smart.v21i2.201

Abstract

Tujuan : Menganalisis strategi marketing jika ditinjau dari sisi produk, tempat, harga dan promosi pada toko Teelu Ice Cream dan menganalisis kekuatan, kelemahan, peluang dan ancaman dalam strategi marketing toko Teelu Ice Cream.Desain/Metode : Penelitian ini menggunakan pendekatan kualitatif, di mana peneliti akan melakukan wawancara dengan berbagai pihak terkait bisnis Teelu Ice Cream yang menjadi fokus penelitian, termasuk pemilik Teelu Ice Cream dan konsumen atau pembeli produk dari toko tersebut.Temuan : Penelitian ini mengungkapkan bahwa Teelu Ice Cream telah mengoptimalkan strategi pemasaran 4P—produk, harga, lokasi, dan promosi—untuk menarik pelajar dan mahasiswa. Meskipun produk memiliki variasi rasa dan kualitas tinggi, konsistensi perlu diperbaiki. Harga kompetitif dan lokasi strategis meningkatkan aksesibilitas, namun terdapat masalah parkir dan tempat duduk. Promosi menggunakan media sosial dan program loyalitas, tetapi efektivitas online harus ditingkatkan. Analisis SWOT menunjukkan kekuatan pada keberagaman produk dan harga, dengan kelemahan pada konsistensi dan promosi. Peluang meliputi diversifikasi dan ekspansi, sedangkan ancaman termasuk persaingan ketat dan fluktuasi biaya. Strategi perbaikan meliputi peningkatan kualitas produk, promosi, lokasi, inovasi, teknologi, dan kemitraan influencer.Implikasi : Penelitian menegaskan pentingnya 4P dalam strategi pemasaran, kekuatan analisis SWOT dalam evaluasi strategis, dan peran krusial pemasaran digital serta media sosial dalam membangun engagement. Implikasi Praktis yaitu Teelu Ice Cream harus meningkatkan kualitas produk, promosi, lokasi, inovasi, teknologi, dan kemitraan influencer untuk meningkatkan daya saing dan keberlanjutan bisnis.Originalitas : Penelitian ini menggabungkan analisis 4P dan SWOT untuk memberikan wawasan menyeluruh tentang strategi pemasaran Teelu Ice Cream. Tipe Penelitian : Studi Empiris
Pengaruh Budaya Organisasi Dan Self Efficacy Terhadap Kinerja Karyawan Pada W.E Playground Dusun Bambu Cecep Saepuloh; Dicki Kusmayadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 4 (2024): Agustus 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i4.2636

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganilisis bagaimana pengaruh budaya organisasi dan self efficacy terhadap kinerja karyawan pada W.E Playground Dusun Bambu. Jenis penelitian ini yang digunakan adalah penelitian deskriptif kuantitati. Data diperoleh dengan penyebaran kusioner terhadap 50 orang karyawan pada W.E Playground Dusun Bambu kemudian dioleh dengan bantuan Olahan Stastical Package and Service Solution (SPSS) Versi 29. Teknik analisis data yang digunakan adalah analisis regresi linear berganda. Dapat dilihat dari nilai t hitung budaya organisasi (t hitung) sebesar 3,343 dengan t tabel sebesar 2,011, signifikasi variabel budaya organisasi terhadap variabel terkait yaitu kinerja karyawan sebesar 0,002. nilai t hitung ˃ t tabel dan signifikasi 0,002 ˂ 0,05. Terdapat pengaruh budaya organisasi dan self efficacy sebesar 63,4%. Budaya organisasi di W.E Playground Dusun Bambu dan self efficacacy, memiliki pengaruh terhadap kinerja pegawai di W.E Playground Dusun Bambu sebesar 63,4% dan sisanya, yaitu 37,6% dipengaruhi oleh faktor lain yang diluar variabel. Kata Kunci : Budaya Organisasi, self efficacy, kinerja karyawan.
PENGARUH KONTEN INSTAGRAM TERHADAP KEPUTUSAN KONSUMEN MEMILIH POTONG RAMBUT DI BE_HAIRCUT BARBERSHOP Nurwulan, Adinda Suci; Kusmayadi, Dicki
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 1 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i1.5999

Abstract

Purpose: This research was conducted with the aim of finding out how the influence of content on the Instagram application has on every consumer's decision to choose a haircut at be_haircut barbershop. Methods: This research uses a quantitative approach with data collection methods through questionnaires. The research sample was 100 respondents who were followers of Instagram @be_haircut. Analysis data: this research uses analysis of respondents' level of achievement, simple regression, coefficient of determination and hypothesis testing (t-test). Results and discussion: through analysis results using respondents' achievement levels, the Instagram content variable that really influences consumer decisions is the feed indicator. Meanwhile, of the consumer decision variables that have the greatest influence on consumers' decisions to choose a haircut at be_haircut barbershop are product choice indicators. Conclusion: after collecting and processing data in the form of statistical tests using SPSS version 25, the conclusion was obtained, namely that there is a significant influence between Instagram content on consumers' decisions to choose a haircut at be_haircut barbershop.
The Effect of Utilizing The Shopee E-Commerce Platform on Fashion Buying Interest: Case Study Shopee Video Deefcraft SME Anna Fitriana; Dicki Kusmayadi
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/3dybe025

Abstract

This research aims to determine the extent to which the influence of Shopee Video @deefcraftcenter content on the buying interest of followers on the Shopee Deefcraft Center account. to answer these problems, researchers analyze photo content, video content, and captions on exploratory interest, transactional interest, referential interest and preferential interest. This study utilizes a quantitative methodology involving surveys and regression analysis tools. The study's population comprises 3,800 individuals, from which a sample of 100 participants was extracted. The results demonstrate that photographic content considerably affects buy intentions, although video content and captions also play a substantial role in purchasing decisions. Shopee video content significantly influences exploratory, transactional, referential, and preferential interest. This study concludes that a modest, substantial, and unidirectional relationship exists between the influence of Shopee videos and buy intention, suggesting that purchasing interest is also influenced by additional criteria such as service quality, product quality, and cost. The data processing and hypothesis testing outcomes indicate the rejection of the null hypothesis (Ho) and the acceptance of the alternative hypothesis (Ha). Suggestions for the Shopee Video @deefcraftcenter account are expected to pay attention to Shopee Video content by maintaining content quality, creating content that interacts more with followers and consistency in uploading content by utilizing the features available at Shopee Video in order to attract more consumer buying interest. This research unveils significant implications for brands and marketers using platforms like Shopee to engage potential buyers. By highlighting that Shopee video content, alongside images and captions, plays a pivotal role in shaping various aspects of consumer interest, the findings encourage brands to refine their content strategies. The data suggests that not only must the quality of visual and textual elements be prioritized, but also that fostering a deeper connection with followers through interactive and consistent uploads can enhance buyer engagement. Companies can leverage these insights to tailor their marketing efforts more effectively, thereby increasing purchase intentions among consumers. In essence, this study underscores the importance of integrating quality content with consistent interaction to nurture and boost consumer interest, ultimately driving sales and fostering brand loyalty.
ANALISIS PENERAPAN MANAJEMEN RESIKO KEUANGAN PADA UMKM MEUNIPOLOS Kusmayadi, Dicki; Utami, Helmalia Putri
JURNAL DARMA AGUNG Vol 32 No 5 (2024): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i5.4576

Abstract

Hadirnya UMKM menekan pertumbuhan ekonomi di Indonesia, UMKM merupakan suatu usaha yang di dirikan oleh perorangan yang menopang perekonomian masyarakat dengan daya tumbuh pada perekonomian. UMKM di katakan memiliki kontribusi besar da peranan utama dalam perekonomian saat ini, namun dala suatu bisnis akan selalu di iringi dengan resiko yang akan muncul kapan saja dalam suatu usaha, resiko dapat di waspadai dengan adanya manajemen resiko. Saat ini banyak sekali masih banyak pelaku UMKM yang tidak peduli akan suatu ketidak mungkinan yang akan terjadi pada usahanya baik secara langsung maupun tidak langsung yang akan mempengaruhi bisnis mereka, adapun tujuan dalam penelitian ini yaitu menganalisis manajemen resiko keuangan terutaman pada pengelolaan keuangan yang terjadi pada UMKM, pengelolaan keuangan memiliki pengaruh penting bagi pertumbuhan usaha baik dalam skala besar maupun kecil, knerja keuangan adalah suatu penentu akan keberhasilan suatu usaha maka penelitian ini di harapkan dapat mengetahui penerapan serta pemahaman pengelolaan keuangan apa saja yang di terapkan oleh pelaku UMKM. Adapun subjek penelitian ini adalah UMKM Meuni Polos dengan metode penelitian kualitatif. Mengatur dan pengelola keuangan usaha dengan baik dan benar serta efektif dapat menjaga laju usaha dalam menghindari segala resiko kerugian terutama finansial
Analisis Efektivitas Realisasi Anggaran Dana Desa Dalam Pembangunan (Studi Kasus Desa Jati Kec.Saguling Kab. Bandung Barat) Nur Alam, Achmad Izwar; Kusmayadi, Dicki
Jurnal ilmiah Manajemen Publik dan Kebijakan Sosial Vol 8 No 2 (2024): Jurnal Ilmiah Manajemen Publik dan Kebijakan Sosial
Publisher : Universitas Dr. Soetomo Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jmnegara.v8i2.8332

Abstract

In order to improve community welfare, the regional budget—which subsequently evolved into the Village Fund Budget in Jati Village was effectively used to realize village development. The study's focus, Jati Village in Saguling District, West Bandung Regency, West Java Province, used a Combination Method (Mix Methods) that included quantitative and qualitative techniques. Based on the study's findings, researchers came to the conclusion that the village fund budget was 99.10% effective in development, and that the realization rate was a respectable 99.37%. When a program or activity is carried out efficiently and in line with the goals established by the effectiveness of the village money allocation, positive outcomes are obtained. The community is encouraged to actively participate in development-related decision-making via the discussion process. While there are certain cases of village development that may lead to social and economic inequality between village communities that benefit from development and those that do not, the beneficial influence of development is mainly concentrated on community empowerment
Analysis of the Role of Savings and Loan Cooperatives in the Development of Micro, Small, and Medium Enterprises in Jati Village Diki Rismawan; Dicki Kusmayadi
Jurnal Ilmu Manajemen Profitability Vol 9, No 1 (2025): FEBRUARY 2025
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v9i1.15031

Abstract

Cooperatives play an important role in strengthening the economic foundation, especially for Micro, Small and Medium Enterprises (MSMEs). This is done through providing adequate liquidity to support lending activities to cooperative members who act as MSME actors. Given the importance of MSMEs in economic progress, the government needs to continue to encourage and develop this economy with full support. One important aspect is easy access to capital and marketing assistance. The role of financial institutions, especially banks, is very important in providing access to credit to MSME players, which have great potential in the economy. Because with easy access to capital loans, MSME players can develop the quality of their business. This type of research is descriptive qualitative with data collection techniques, namely interviews, observation, and documentation, with informants as many as 6 MSME actors using a purposive sampling formula from a total of 62 MSME actors. The results of this study indicate that capital is an important element in running a business. With sufficient or large capital, entrepreneurs can develop their business more widely. The existence of capital assistance from cooperatives has a good impact because with this, MSMEs are able to increase the development of MSMEs in the teak village area. The results obtained, there are 90% of MSMEs experiencing an increase in terms of business scope and turnover obtained.
ANALISIS AKTIVITAS MEREK MELALUI PLATFORM INSTAGRAM UNTUK MENINGKATKAN KEPEKAAN MEREK SANTIZ MOTOGARAGE Widarman, Rizki Eka; Kusmayadi, Dicki
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this study is to examine how brand activities on Instagram, using an approach that leverages contemporary digital technology, can enhance brand awareness for Santiz Motogarage, an SME engaged in buying and selling used cars in Bandung. A descriptive qualitative research method was employed, and data were collected through interviews, observations, and documentation. The study shows that Santiz Motogarage’s brand activities—such as uploading product catalogs and videos—have significantly increased brand awareness. This was particularly evident after one of their videos featuring the ZX250R motorcycle went viral, generating an additional 56,000 views and gaining 1,000 new followers.However, key obstacles include inconsistency in content uploads, a lack of human resources, and competition from rivals. The study concludes that well-planned and consistent brand activities, along with a deep understanding of digital marketing strategies, can strengthen Santiz Motogarage’s brand sensitivity. Recommendations include increasing content consistency, leveraging the automotive community, and adopting customer-centric marketing strategies to build emotional connections with customers.  Keywords: Brand Activity, Utilization of Contemporary Digital Technology, Brand Awareness,  Digital Marketing  
Co-Authors Anna Fitriana Cecep Saepuloh Damayanti, Aulia Wahyu Dewi, Nurul Sukma Diki Rismawan Fauzan, Zulfi Muhamad Habibah, Nadhira Khansya Latif, Lukman Wildan Lestari, Niken Rahayu Nur Alam, Achmad Izwar Nurwulan, Adinda Suci Rismawan, Diki Rizal Fadilah Akbar Salsabila, Chika Shafa Utami, Helmalia Putri Widarman, Rizki Eka