Article Per Year (5 Year)
p-Index From 2021 - 2026
0.983
P-Index
This Author published in this journals
All Journal International Journal of Business and Applied Economics (IJBAE) Trending: Jurnal Manajemen dan Ekonomi Inovasi Sosial: Jurnal Pengabdian Masyarakat JIMEK
Karnalim, Teofilus
Universitas Ma Chung
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Implementasi Strategi Promosi dan Publikasi Digital untuk Kegiatan Rohani Gereja Katolik Keuskupan Malang Erica Adriana; Teofilus Karnalim; I Gusti Ngurah Agung Arya Bhakta Narayana; Aland Christian; Yeremia Hari Wibowo
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2025): Agustus : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i3.1909

Abstract

The Catholic Spiritual Revival (KRK) was a large-scale spiritual event organized by the Catholic Charismatic Renewal Body of the Diocese of Malang, aimed at revitalizing the faith and service spirit among Catholics in the post-COVID-19 period. Held on November 2, 2024, at the New Hongkong Ballroom Araya Malang, the event brought together participants from 18 different prayer communities, with a target audience of 1,200 people. To support the success of this initiative, the Publication Division—comprised of a community service team from the Faculty of Economics and Business at Ma Chung University—was tasked with planning and implementing an effective promotional strategy. The team focused on a cost-efficient and high-impact digital publicity approach, which included creating digital content for social media platforms, hosting webinars, and developing a targeted online promotion campaign. The implementation of this digital strategy proved to be highly successful. Ticket sales surpassed expectations, with over 900 tickets sold two weeks before the event and actual attendance exceeding 1,200 people. These outcomes demonstrated the strong appeal and reach of the event’s publicity efforts. In addition to increasing awareness, the visual and content strategies helped build community engagement and enthusiasm ahead of the event. This report presents a comprehensive review of the planning and execution phases of the publication strategy, highlighting key challenges, creative processes, and collaborative efforts. It also offers practical recommendations for future events of similar scale, especially in leveraging digital media to enhance participation and outreach. The success of KRK 2024 underscores the value of strategic communication and visual branding in religious and community-based events.
The Influence of Viral Marketing and Brand Awareness on Consumer Purchase Intentions for Mixue Beverage Products in Malang Broto, Felik Sad Windu Wisnu; Karnalim, Teofilus; Anastasia, Monica
International Journal of Business and Applied Economics Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i4.10350

Abstract

In the current digital era, viral marketing and brand awareness have become crucial strategies for companies to increase sales and attract consumer interest. This study aims to examine the impact of viral marketing and brand awareness on the purchase intentions of Mixue beverage consumers in Malang. The research employs a quantitative approach, collecting data through surveys using questionnaires distributed to Mixue consumers in Malang. The data analysis results show that viral marketing has a significant positive effect on the purchase intentions of Mixue consumers in Malang. The higher the intensity of viral marketing, the greater the consumers' purchase intentions. Additionally, brand awareness also has a significant positive impact on purchase intentions. Consumers with high brand awareness tend to have higher purchase intentions for Mixue products. Simultaneous analysis indicates that viral marketing and brand awareness together significantly affect consumer purchase intentions. Therefore, it is essential for Mixue in Malang to effectively enhance viral marketing and brand awareness strategies to boost consumer purchase intentions. These strategies have proven effective in increasing the sales of Mixue products in Malang.
Pengaruh Metaverse Marketing terhadap Consumer Perception dengan Roblox Experience sebagai Variabel Mediasi pada Pengguna Roblox Indonesia yang Terpapar Kampanye Adidas Muhammad Elfan Hernantyo; Catharina Aprilia Hellyani; Santi Widyaningrum; Sahala Manalu; Teofilus Karnalim
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12010

Abstract

Digital transformation encourages global brands to adopt marketing strategies within virtual environments to engage young consumers. This study analyzes the impact of metaverse marketing on consumer perception, with Roblox experience as a mediating variable among Roblox platform users in Indonesia exposed to the Adidas campaign. The research is backgrounded by the growth of the creative fashion sector and the shift toward immersive brand experiences. The methodology employs a quantitative approach utilizing Partial Least Squares–Structural Equation Modeling (PLS-SEM). Primary data were gathered via online questionnaires from 103 Roblox users in Indonesia selected through purposive sampling. All constructs were evaluated using reflective indicators on a Likert scale and analyzed with SmartPLS software. The structural model assessment reveals that metaverse marketing does not exert a significant direct effect on consumer perception. Conversely, metaverse marketing demonstrates a strong positive and significant impact on Roblox experience, which subsequently enhances consumer perception. Furthermore, indirect effect testing confirms that Roblox experience fully mediates the relationship. In conclusion, virtual marketing stimuli cannot automatically generate positive evaluations; campaigns must be converted into interactive experiences to optimally construct consumer perception.
Pengaruh Dimensi Social Media Marketing terhadap Brand Image : Studi Pada Pengguna Brand Rucas Nayla Kheista Salsabila; Santi Widyaningrum; Teofilus Karnalim; Pieter Sahertian; I Gusti Ngurah Agung Arya Bhakta Narayana
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.6995

Abstract

Social media marketing has become a strategic instrument for local fashion brands to create digital experiences and shape consumer perceptions. This study aims to analyze the effect of social media marketing dimensions consisting of entertainment, interaction, trendiness, and electronic word of mouth (e-WOM) on the brand image of Rucas users. The research employed a quantitative explanatory approach. Data were collected through an online questionnaire using a five-point Likert scale and analyzed using SPSS. The respondents were 146 social media users who knew, viewed, or interacted with Rucas content. Instrument testing showed that all questionnaire items were valid, with item-total correlations above the r-table value and significance values below 0.05. The reliability test also showed strong internal consistency, with Cronbach's Alpha values ranging from 0.887 to 0.936. The regression results indicate that interaction, trendiness, and e-WOM have a positive and significant effect on brand image, while entertainment has a positive but insignificant effect. Simultaneously, all four dimensions significantly influence brand image, with e-WOM as the strongest predictor. These findings imply that local fashion brands need to strengthen two-way communication, trend-based content, and positive consumer conversations to build a stronger brand image in digital platforms.
Co-Authors Aland Christian Anastasia, Monica Broto, Felik Sad Windu Wisnu Catharina Aprilia Hellyani Erica Adriana Gracesttela, Christoffel Jehezkiel Lie, Jessica Muhammad Elfan Hernantyo Narayana, I.G.N.A.A. Bhakta Nayla Kheista Salsabila Pieter Sahertian Sahala Manalu Santi Widyaningrum Sucipto, Eriko Yeremia Hari Wibowo