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All Journal Inovasi Sosial: Jurnal Pengabdian Masyarakat Multidisciplinary Indonesian Center Journal Management Dynamics: International Journal of Management and Digital Sciences
I Gusti Ngurah Agung Arya Bhakta Narayana
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Other

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EMPLOYEE LOYALTY INFLUENCED BY LEADERSHIP AND JOB SATISFACTION AT CV PUTRA PERKASA MALANG Christian Hannystia Putra; Sahala Manalu; Felik Sad Windu Wisnu Broto; I Gusti Ngurah Agung Arya Bhakta Narayana
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 2 (2025): Vol. 2 No. 2 Edisi April 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i2.714

Abstract

The purpose of this study was to determine the effect of leadership style and job satisfaction. This study uses a quantitative descriptive analysis approach with an explanatory design, which aims to test the hypothesis related to the effect of leadership style and job satisfaction on employee loyalty at CVA Putra Perkasa Malang. The dependent variable is employee loyalty, while the independent variables include leadership style and job satisfaction. Data were collected through a questionnaire with 80 respondents from the production department. This study uses a saturated sampling technique, and the data obtained were analyzed using validity, reliability, and multiple linear regression tests to test the effect of independent variables on the dependent variable. Classical assumption tests such as normality, multicollinearity, and heteroscedasticity were also carried out to ensure a valid regression model, followed by the t-test and F-test to test partial and simultaneous effects. The coefficient of determination (R²) is used to measure the strength of the relationship between the independent and dependent variables. The results of the study indicate that leadership style has a positive effect on employee loyalty at CV Putra Perkasa, which means that the better the leadership style applied, the higher the level of employee loyalty. In addition, job satisfaction also has a positive effect on employee loyalty, where employees who are satisfied with their jobs tend to have higher loyalty to the company. Simultaneously, leadership style and job satisfaction have a significant effect on employee loyalty, indicating that these two variables, both separately and together, play an important role in increasing employee loyalty at CV Putera Perkasa
Implementasi Strategi Promosi dan Publikasi Digital untuk Kegiatan Rohani Gereja Katolik Keuskupan Malang Erica Adriana; Teofilus Karnalim; I Gusti Ngurah Agung Arya Bhakta Narayana; Aland Christian; Yeremia Hari Wibowo
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2025): Agustus : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i3.1909

Abstract

The Catholic Spiritual Revival (KRK) was a large-scale spiritual event organized by the Catholic Charismatic Renewal Body of the Diocese of Malang, aimed at revitalizing the faith and service spirit among Catholics in the post-COVID-19 period. Held on November 2, 2024, at the New Hongkong Ballroom Araya Malang, the event brought together participants from 18 different prayer communities, with a target audience of 1,200 people. To support the success of this initiative, the Publication Division—comprised of a community service team from the Faculty of Economics and Business at Ma Chung University—was tasked with planning and implementing an effective promotional strategy. The team focused on a cost-efficient and high-impact digital publicity approach, which included creating digital content for social media platforms, hosting webinars, and developing a targeted online promotion campaign. The implementation of this digital strategy proved to be highly successful. Ticket sales surpassed expectations, with over 900 tickets sold two weeks before the event and actual attendance exceeding 1,200 people. These outcomes demonstrated the strong appeal and reach of the event’s publicity efforts. In addition to increasing awareness, the visual and content strategies helped build community engagement and enthusiasm ahead of the event. This report presents a comprehensive review of the planning and execution phases of the publication strategy, highlighting key challenges, creative processes, and collaborative efforts. It also offers practical recommendations for future events of similar scale, especially in leveraging digital media to enhance participation and outreach. The success of KRK 2024 underscores the value of strategic communication and visual branding in religious and community-based events.
The Influence of Organizational Culture and Servant Leadership on Employee Loyalty at PT Hiend Digital Media Andhika Bhanu Bismoko; Uki Yonda Asepta; Peter Remy Yosy Pasla; I Gusti Ngurah Agung Arya Bhakta Narayana
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 2 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i2.194

Abstract

The goal of this research is to examine the impact of organizational culture and servant leadership on employee loyalty at PT Hiend Digital Media. This research employs a descriptive quantitative method with saturated sampling as the technique for selecting the sample. The research location is at PT Hiend Digital Media, and the respondents consist of 45 employees who have worked there. The analysis methods used in this study include SPSS 22 for validity, reliability, and classical assumption tests. Multiple linear regression, t-test, f-test, and determination coefficient were employed to test the hypotheses. Based on the results, it can be concluded that organizational culture has a significant positive influence on employee loyalty. However, servant leadership does not significantly influence employee loyalty at PT Hiend Digital Media. The f-test results show that employee loyalty is simultaneously influenced by organizational culture and servant leadership.
Co-Authors Aland Christian Andhika Bhanu Bismoko Christian Hannystia Putra Erica Adriana Felik Sad Windu Wisnu Broto Peter Remy Yosy Pasla Sahala Manalu Teofilus Karnalim Uki Yonda Asepta Yeremia Hari Wibowo