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All Journal Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Kadek Aliani Rahmasari
Politeknik Pariwisata Bali
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Social Sciences

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Motivation for Domestic Tourists to Visit Pemuteran Tourism Village, Buleleng Regency Kadek Aliani Rahmasari; Dewa Ayu Made Lily Dianasari; I Gede Made Sukariyanto; Hanugerah Kristiono Liestiandre
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.11191

Abstract

Pemuteran Village is famous for its marine tourism, becoming one of the best diving locations in Bali. This study aims to determine the motivation of domestic tourists to visit Pemuteran Tourism Village. This study is descriptive statistics, data collection through surveys, interviews, observations, and documentation. Surveys by 110 respondents, sample collection in the form of accidental sampling. The results of the study of domestic tourist motivation from the variables of novelty seeking and physical motivation averaged 4.13, stress busting and fantasy motivation averaged 4.03 for achievement and social motivation average value of 3.77, family oriented motivation averaged 4.28 and cultural motivation averaged 3.79. The highest variable motivation is family oriented motivation averaged 4.27 and the lowest motivation is Achievement and Social Motivation averaged 3.78. This study produced three clusters of the K-Maen method, namely exploration cluster, escape cluster and countryside vibes cluster.
Co-Authors Dianasari, Dewa Ayu Made Lily I Gede Made Sukariyanto Kristiono Liestiandre, Hanugerah