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All Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Business, Accounting, and Knowledge Journal
Fatmadali Khoirunisa
Universitas Pekalongan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Customers Online Review, Customers Online Rating, dan Harga Produk terhadap Keputusan Pembelian Melalui Marketplace Shopee Fatmadali Khoirunisa; Siti Nurhayati
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 7 No. 4 (2024): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31842/jurnalinobis.v7i4.336

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh Customers Online Review, Customers Online Rating, dan Harga Produk Terhadap Keputusan Pembelian Melalui Marketplace Shopee. Populasi dalam penelitian ini adalah mahasiswa/I universitas perkalongan. Dalam penelitian ini sampel yang diambil berjumlah 100 mahasiswa/I menggunakan teknik purposive sampling dengan kriteria menggunakan aplikasi shopee dan sudah pernah bertransaksi di shopee minimal 2x. Teknik analisis yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji kecocokan model, analisis regresi linier berganda dan uji hipotesis (uji t) menggunakan SPSS versi 2.3. Hasil penelitian ini adalah Customers Online Review berpengaruh positif tidak signifikan terhadap keputusan pembelian, Customers Online Rating berpengaruh positif signifikan terhadap keputusan pembelian, dan Harga Produk berpengaruh positif signifikan terhadap keputusan pembelian
The effect of trading volume, frequency trade, market capitalization, and sentiment investors on stock returns Fatmadali Khoirunisa; Siti Nurhayati; M. Sigit Taruna
Business, Accounting, and Knowledge Journal Vol 1 No 1 (2024): Business, Accounting, and Knowledge Journal
Publisher : Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/batik.v1i1.185

Abstract

This study aims to examine and analyze trading volume, trading frequency, market capitalization, and investor sentiment toward stock returns. This type of research uses quantitative secondary data obtained from www.idx.co.id. The population in this study is the coal-subsector mining companies listed on the IDX for the 2016–2020 period. The sample for this research is 20 companies. The sampling technique used was purposive sampling. The analysis techniques in this research are descriptive statistics, classical assumption tests, model fit tests, multiple linear regression analyses, and hypothesis testing. The results showed that trading volume had a significant positive effect on stock returns, trading frequency had a significant positive effect on stock returns, market capitalization had a non-significant positive effect on stock returns, and investor sentiment had an insignificant positive effect on stock returns.
Co-Authors M. Sigit Taruna Siti Nurhayati