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All Journal International Journal of Management, Economic, Business and Accounting Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Business, Accounting, and Knowledge Journal
M. Sigit Taruna
Universitas Pekalongan
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pemanfaatan Sampah Plastik Menjadi Meja Dan Kursi Berbasis Ecobrick Sebagai Program Pemberdayaan Masyarakat Pada KKN Unikal Di Kelurahan Kuripan Yosorejo M. Sigit Taruna; Amza Setian Naufal; Evi Imania; Muchamad Rusydi; Muchammad. Zidan Dhiya`Ul Haq; M. Sandy Firdaus; Nia Yuliyawati; Pryamitra Agus; Paramita Pratiwi; Putri Sovia Melati; Selvy Liana; Wirdatul Jannah; Zahrina Ghaisani Dhafarina
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1086

Abstract

The problem of plastic waste is becoming an increasingly complex environmental issue, especially in densely populated areas. Kuripan Yosorejo Village is one area that still faces limitations in managing household plastic waste. Through the Community Service Program (KKN) at the University of Pekalongan (UNIKAL), a community empowerment program was conducted to utilize plastic waste to create furniture products, including ecobrick-based tables and chairs. The implementation method included socialization of household-based waste management through the application of the 3Rs, ecobrick-making training, and hands-on table and chair assembly with the community. This activity involved the active participation of residents, particularly women from the Family Welfare Movement (PKK) and local youth. The results showed that the community gained increased knowledge and skills in processing plastic waste into useful products. In addition to contributing to reducing the volume of plastic waste, this program also produced simple furniture products that can be used for community social activities. This ecobrick utilization program is expected to provide an alternative solution for sustainable plastic waste management and raise public awareness of the importance of environmental conservation.
Pengembangan Produksi Teh Herbal untuk Peningkatan Ekonomi Desa Tratebang: Developing Herbal Tea Production for Economic Development in Tratebang Village Khafid Mahbub; M. Sigit Taruna; Sajuri Sajuri; Fani Jamiatin; Mulyanti Shofaro; Andre Kurniawan
DARMADIKSANI Vol 5 No 4 (2025): Edisi Desember
Publisher : Jurusan Pendidikan Bahasa dan Seni, FKIP, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/darmadiksani.v5i4.8932

Abstract

Pengembangan usaha teh herbal berbahan jahe, kelor, rosella, mint, dan sereh di desa Tratebang, kecamatan Wonokerto bertujuan meningkatkan keterampilan dan pendapatan anggota kelompok PKK. Metode pengabdian meliputi sosialisasi, pelatihan pembuatan simplisia dan teh herbal, serta pendampingan pemasaran. Hasil kegiatan menunjukkan peningkatan pengetahuan dan keterampilan anggota PKK dalam proses produksi teh herbal dengan penerapan metode pengolahan bahan baku yang tepat, pengeringan menggunakan solar dryer, dan pelabelan produk yang menarik. Produk akhir teh herbal memenuhi standar mutu dan memiliki potensi pasar di tingkat lokal. Partisipasi aktif masyarakat sasaran sangat mendukung keberhasilan program. Luaran kegiatan berupa produk teh herbal siap jual, modul pelatihan, dokumentasi, dan SOP produksi. Implikasi program diharapkan membuka peluang pengembangan ekonomi kreatif berbasis potensi lokal serta replikasi program ke desa lain dalam upaya pemberdayaan masyarakat berkelanjutan.
Building Trust and Convenience: How Online Reviews, Ratings, and Ease of Use Drive Fashion Purchase Decisions Wenti Ayu Sunarjo; Siti Nurhayati; Faillah Salwa Adn; Danang Satrio; M. Sigit Taruna
International Journal of Management, Economic, Business and Accounting Vol. 5 No. 1 (2026): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v5i1.219

Abstract

Purpose of the study — This study aims to analyze the influence of Online Customer Review (X1), Online Customer Rating (X2), and Perceived Ease of Use (X3) on Purchasing Decisions (Y) among Henea.id. Research method—The research method used is a quantitative approach with a survey technique on 100 respondents selected purposively. The data obtained were tested through normality tests, heteroscedasticity tests, multiple linear regression tests, partial tests (t), and simultaneous tests (F). Result— The results of the study indicate that the three independent variables have a positive and significant effect on purchasing decisions. Online customer reviews have been shown to increase consumer trust in products. Online customer ratings play an important role in providing an overview of product quality and credibility. Meanwhile, Perceived Ease of Use is a dominant factor that encourages consumer comfort in making bold transactions. Simultaneously, these three variables have a strong contribution to influencing consumer purchasing decisions. Conclusion— This study emphasizes the importance of the role of consumer reviews, rating systems, and perceived ease of use in forming purchasing decisions in the digital era. The practical implications of this study can be a reference for business actors in designing more effective digital marketing strategies.
The effect of trading volume, frequency trade, market capitalization, and sentiment investors on stock returns Fatmadali Khoirunisa; Siti Nurhayati; M. Sigit Taruna
Business, Accounting, and Knowledge Journal Vol 1 No 1 (2024): Business, Accounting, and Knowledge Journal
Publisher : Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/batik.v1i1.185

Abstract

This study aims to examine and analyze trading volume, trading frequency, market capitalization, and investor sentiment toward stock returns. This type of research uses quantitative secondary data obtained from www.idx.co.id. The population in this study is the coal-subsector mining companies listed on the IDX for the 2016–2020 period. The sample for this research is 20 companies. The sampling technique used was purposive sampling. The analysis techniques in this research are descriptive statistics, classical assumption tests, model fit tests, multiple linear regression analyses, and hypothesis testing. The results showed that trading volume had a significant positive effect on stock returns, trading frequency had a significant positive effect on stock returns, market capitalization had a non-significant positive effect on stock returns, and investor sentiment had an insignificant positive effect on stock returns.
Analysis of the Influence of Customer Orientation on Sales Performance Through Value-Based Selling as a Moderating Variable Christian Jordan Santoso; M. Sigit Taruna; Dian Milasari
Business, Accounting, and Knowledge Journal Vol 2 No 2 (2025): Business, Accounting, and Knowledge Journal
Publisher : Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/batik.v2i2.596

Abstract

ABSTRAK This study examines how customer orientation influences sales performance, with value-based selling acting as a moderating variable for Vespa Motor sales personnel at BCA Multifinance Pekalongan. The type of research used in this study is correlational research with data collection methods using questionnaires. This study utilized a sample of 110 respondents. The sampling method used was purposive sampling. The analytical tool used is moderation regression analysis. The analysis results indicate that customer orientation has a negligible negative impact on sales performance. Value-based selling has an insignificant positive effect on sales performance. Value-based selling can strengthen the relationship between customer orientation and sales performance. This research aims to provide a more comprehensive understanding of value-based selling strategies that respond to the continuously evolving dynamics of consumer behavior. Theoretically, this research is also expected to enrich the literature in the field of marketing, particularly in the context of the automotive industry and vehicle financing.
Co-Authors Amza Setian Naufal Andre Kurniawan Christian Jordan Santoso Danang Satrio Dian Milasari Evi Imania Faillah Salwa Adn Fani Jamiatin Fatmadali Khoirunisa Khafid Mahbub M. Sandy Firdaus Muchamad Rusydi Muchammad. Zidan Dhiya`Ul Haq Mulyanti Shofaro Nia Yuliyawati Paramita Pratiwi Pryamitra Agus Putri Sovia Melati Sajuri, Sajuri Selvy Liana Siti Nurhayati Wenti Ayu Sunarjo Wirdatul Jannah Zahrina Ghaisani Dhafarina