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All Journal JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Litbang Kota Pekalongan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan AKSIOMA : Jurnal Manajemen International Journal of Management, Economic, Business and Accounting Journal Of Resource Management, Economics And Business (REMICS) SOCIRCLE : Journal Of Social Community Services Business, Accounting, and Knowledge Journal
Siti Nurhayati
Universitas Pekalongan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Social Sciences Other

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Dampak Sosial Ekonomi Pembangunan Jalan dan Exit Tol di Wilayah Kota Pekalongan Siti Nurhayati; Paminto Agung Christianto; Zahro Zahro; Choliq Sabana
JURNAL LITBANG KOTA PEKALONGAN Vol. 18 No. 1 (2020)
Publisher : Badan Perencanaan Pembangunan, Penelitian dan Pengembangan Daerah (Bappeda) Kota Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54911/litbang.v18i0.113

Abstract

Pekalongan Municipality Government hopes that the toll exit will be able to help ease access to the Setono Wholesale Market, so that batik traders from outside the municipality who want to shop to Pekalongan faster and easier. However, a growing phenomenon in batik traders in Setono Wholesale Market said that the construction of the toll road caused their sales turnover to decline quite a lot. Meanwhile many people who previously had a livelihood in agriculture had to give up land affected by toll road construction. Even though they get sufficient compensation, to switch professions to find a new job is not easy considering that most farmers do not have other skills. On the other hand, many people have benefited from the existence of toll roads, including the opportunity to find work during the toll road construction season, as well as those who can work in the rest area. Seeing the positive and negative perceptions of the community towards the construction of roads and toll exits, an in-depth and detailed study will be carried out on the socioeconomic impacts on the construction of toll roads and exits that pass through Pekalongan Municipality. Research data will be collected through documentation and questionnaire distribution methods, which will then be processed using descriptive methods. In general, the community stated that the construction of toll roads and exits facilitates transportation access to health servic es and education services, but does not affect the ease of access to government services, and is able to dismiss the issue that the existence of toll roads and exits causes traders' income to fall, but in fact 55.56 % of respondents stated an increase in income and increased the number of kiosks or shops to sell.
PEMBERDAYAAN BADAN USAHA MILIK DESA (BUMDes) SEBAGAI PENGGERAK DESA WISATA TERINTEGRASI DI DESA SUMURJOMBLANGBOGO, KECAMATAN BOJONG, KABUPATEN PEKALONGAN Siti Nurhayati; Wenti Ayu Sunarjo; Dwi Susilo
SOCIRCLE : Journal Of Social Community Services Vol. 2 No. 1 (2023): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v2i1.8

Abstract

Desa Sumurjomblangbogo merupakan bagian wilayah yang secara administratif di bawah pemerintahan kecamatan Bojong Kabupaten Pekalongan provinsi jawa tengah yang telah mendirikan BUMDes. BUMDes Sumurjomblangbogo membuat kolam renang Tirta Arum. Tujuan utama dari pembangunan kolam renang Tirta Arum adalah mendongkrak perekonomian, terutama ini yang menjadi sumber PAD, ketika Bumdes berjalan menjadi sumber penghasilan dan memberikan kemanfaatan bagi masyarakat, melalui bergabungnya mitra-mitra seperti; dari elemen-elemen masyarakat (karang taruna), depot-depot untuk berjualan dan parkir sambil berjalan dan berbenah serta menjadikan nilai tambah penghasilan bagi masyarakat yang lebih tinggi demi menciptakan kemakmuran bersama. Keberhasilan tersebut masih belum tampak optimal, khusunya pada peningkatan potensi yang dimiliki Desa Sumurjomblangbogo, Kec. Bojong, Kab. Pekalongan, sehingga perlu digali agar mampu terintegrasi. Melalui Kegiatan Pengabdian kepada Masyarakat dengan mengadakan kegiatan “Pemberdayaan Badan Usaha Milik Desa (Bumdes) Sebagai Penggerak Desa Wisata Terintegrasi. Desa Wisata Terintegrasi” ditujukan untuk memberikan wawasan kepada masyarakat agar mampu memfasilitasi berbagai kepentingan masyarakat yang ada di Desa Wisata Sumurjomblangbogo, Kec. Bojong, Kab, Pekalongan serta sebagai wahana pemerataan manfaat ekonomi.
PENDAMPINGAN PENGENALAN SISTEM PEMBAYARAN QUICK RESPONSE INDONESIA STANDARD (QRIS) SEBAGAI INOVASI PEMBAYARAN CASHLESS UKM DI DESA SUMURJOMBLANGBOGO, KEC, BOJONG, KAB, PEKALONGAN Wenti Ayu Sunarjo; Siti Nurhayati; Isnah Karimah
SOCIRCLE : Journal Of Social Community Services Vol. 2 No. 3 (2023): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v2i3.13

Abstract

In line with the development of advanced technology and information, it will help the growth of the digital economy and accelerate a country's financial inclusion. One form of implementation of information technology and digital economic growth is non-cash transaction payments. This QRIS can be used in payment applications that have been installed on a smartphone that is connected to an internet connection. The applications in question; e-wallet (from banking and non-banking issuers) which is used as a server-based payment instrument and has obtained permission from Bank Indonesia. With non-cash payments using a QR Code, it will make it easier for transactions to be carried out between sellers and buyers by scanning the code provided by the seller. Through this Community Service activity, namely the introduction of the Indonesian Standard Quick Response (QRIS) payment system as a payment innovation for SMEs in the village of Sumatra Jomblangbogo, Kec, Bojong, Kab, Pekalongan, it is felt that it is very relevant to the problems that occur in the scope of grocery stores in PkM locations. Through activities to introduce the QRIS system, partners will be able to answer problems, such as not fully understanding the payment system which is safe, easy and minimal risk, as well as other difficulties experienced by SMEs such as providing change or petty cash. Abstrak Sejalan dengan perkembangan teknologi dan informasi yang maju akan membantu pertumbuhan ekonomi digital dan percepatan inklusi keuangan suatu negara. Salah satu bentuk pengimplementasian antara teknologi –infomasi dengan pertumbuhan ekonomi digital adalah pembayaran transaksi secara non – tunai. Penggunaan QRIS ini dapat digunakan pada aplikasi – aplikasi pembayaran yang telah terinstall di smartphone yang telah terhubung dengan koneksi internet. Aplikasi – aplikasi yang dimaksud; e-wallet (dari penerbit perbankan maupun non perbankan) yang digunakan sebagai instrumen pembayaran berbasis server dan telah mendapatkan izin dari Bank Indonesia. Dengan adanya pembayaran nontunai menggunakan QR Code akan memudahkan transaksi yang akan dilakukan antara penjual dan pembeli dengan scan code yang telah disedikan oleh penjual. Melalui kegiatan Pengabdian kepada Masyarakat ini, yaitu pengenalan sistem pembayaran quick response indonesia standard (qris) sebagai inovasi pembayaran UKM di desa sumurjomblangbogo, kec, bojong, kab, pekalongan dirasa sangat relevan dengan permasalahan yang terjadi di lingkup toko kelontong yang ada di lokasi PkM. Melalui kegiatan pengenalan sistem qris akan dapat menjawab permasalahn mitra, seperti belum sepenuhnya mengenal sistem pembayaran yang aman, mudah, dan minim risko, maupun kesulitan lain yang dialami UKM seperti menyediakan uang kembalian atau petty cash.
Pengaruh Customers Online Review, Customers Online Rating, dan Harga Produk terhadap Keputusan Pembelian Melalui Marketplace Shopee Fatmadali Khoirunisa; Siti Nurhayati
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 7 No. 4 (2024): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31842/jurnalinobis.v7i4.336

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh Customers Online Review, Customers Online Rating, dan Harga Produk Terhadap Keputusan Pembelian Melalui Marketplace Shopee. Populasi dalam penelitian ini adalah mahasiswa/I universitas perkalongan. Dalam penelitian ini sampel yang diambil berjumlah 100 mahasiswa/I menggunakan teknik purposive sampling dengan kriteria menggunakan aplikasi shopee dan sudah pernah bertransaksi di shopee minimal 2x. Teknik analisis yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji kecocokan model, analisis regresi linier berganda dan uji hipotesis (uji t) menggunakan SPSS versi 2.3. Hasil penelitian ini adalah Customers Online Review berpengaruh positif tidak signifikan terhadap keputusan pembelian, Customers Online Rating berpengaruh positif signifikan terhadap keputusan pembelian, dan Harga Produk berpengaruh positif signifikan terhadap keputusan pembelian
Dari Kepuasan hingga Loyalitas: Menjelajahi Bagaimana Kualitas Layanan, Harga Wajar, dan Suasana Toko Mempengaruhi Belanja Pelanggan Wenti Ayu Sunarjo; Siti Nurhayati; Titi Rahayu Prasetiani; Amalia Ilmiani; Choliq Sabana; Vu Hung Dang; Laela Nur Fahmi
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 28 No 1 (2026): January-June 2026
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2026.28.1.18347

Abstract

This study investigates the influence of service quality, price fairness, and store atmosphere on customer loyalty through the mediating role of customer satisfaction, using Indomaret customers in Pekalongan City as the research context. Employing a quantitative research design with 120 respondents selected through purposive sampling, data were collected via structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling. The result in this study are (1) service quality have a positive insignificant effect on customer satisfaction, (2) price fairness have a positive insignificant effect on customer satisfaction, (3) store atmosphere have a positive insignificant effect on customer satisfaction, (4) service quality have a positive insignificant effect on customer loyalty, (5) price fairness have a positive insignificant effect on customer loyalty, (6) store atmosphere have a positive insignificant effect on customer loyalty, (7) customer satisfaction have a positive insignificant effect on customer loyalty, (8) customer satisfaction is able to mediate the relationship service quality on customer loyalty, (9) price fairness is able to mediate the relationship service quality on customer loyalty, (10) store atmosphere is able to mediate the relationship service quality on customer loyalty. These findings indicate that high-quality service, fair pricing, and a pleasant store environment are essential in creating satisfied and loyal customers in the retail industry. The study contributes to understanding consumer behavior in the modern retail sector and offers managerial implications for retail operators to strengthen customer relationships through continuous improvement in service delivery, pricing transparency, and store ambiance.
PELATIHAN KETRAMPILAN MANAJEMEN MAHASISWA TINGKAT DASAR MELALUI PERUMUSAN GAGASAN UTAMA DALAM MENGHADAPI ERA VUCA Wenti Ayu Sunarjo; Siti Nurhayati; Bunga Maulidya putri
SOCIRCLE : Journal Of Social Community Services Vol. 4 No. 2 (2025): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v4i2.41

Abstract

Student development is an effort carried out consciously, planned, systematically, and responsibly to improve students' attitudes, character, insight, and abilities in supporting activities. One way to development is by conveying knowledge, skills, and attitudes in student organisation management both within and between universities through student management skills practice. Leadership and management training for students is a key element in producing a young generation that is competitive, critical, and ready to face global challenges in the VUCA era. The Basic Student Management Skills Training (LKMM-TD) activity organised by the Student Executive Board of the Faculty of Economics and Business, University of Pekalongan, aims to equip students with basic skills in formulating ideas as a basis for planning organisational activities. The methods used are interactive lectures, Focus Group Discussions (FGD), and field experience sharing sessions. The results of the activity show that participants gained an increased understanding of the importance of environmental analysis, idea structure, and programme implementation principles. This activity has a positive impact on student readiness in organising and is recommended to be used as routine training in student organisation training. Abstrak Pengembangan kemahasiswaan merupakan sebuah usaha yang dilaksanakan dengan sadar, terencana, sistematis, dan bertanggung jawab untuk meningkatkan sikap, karakter, wawasan, dan kemampuan mahasiswa dalam mendukung aktivitas. Salah satu cara atau pengembangan tersebut adalah dengan menyampaikan ilmu, kemampuan, dan sikap dalam manajemen organisasi mahasiswa baik di dalam maupun antarperguruan tinggi dengan Praktik Keterampilan Manajemen Mahasiswa. Pelatihan kepemimpinan dan manajemen bagi mahasiswa menjadi elemen kunci dalam mencetak generasi muda yang berdaya saing, kritis, dan siap menghadapi tantangan global di era VUCA. Kegiatan Latihan Keterampilan Manajemen Mahasiswa Tingkat Dasar (LKMM-TD) yang diselenggarakan oleh BEM Fakultas Ekonomi dan Bisnis Universitas Pekalongan bertujuan untuk membekali mahasiswa dengan keterampilan dasar perumusan gagasan sebagai landasan perencanaan kegiatan organisasi. Metode yang digunakan adalah ceramah interaktif, Focus Group Discussion (FGD), dan sesi berbagi pengalaman lapangan. Hasil kegiatan menunjukkan bahwa peserta memperoleh peningkatan pemahaman terhadap pentingnya analisis lingkungan, struktur gagasan, serta prinsip implementasi program. Kegiatan ini berdampak positif terhadap kesiapan mahasiswa dalam berorganisasi, dan menjadi rekomendasi untuk dijadikan pelatihan rutin dalam pembinaan organisasi kemahasiswaan.
Strengthening Rural MSME Digital Marketing Literacy through Practical Training in Kalipancur Village Wenti Ayu Sunarjo; Siti Nurhayati; Suryani Tri Suci; Widunaini
SOCIRCLE : Journal Of Social Community Services Vol. 5 No. 2 (2026): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v5i2.60

Abstract

This community service program aimed to strengthen the initial digital marketing literacy and practical readiness of rural micro, small, and medium enterprise (MSME) actors in Kalipancur Village, Bojong District, Pekalongan Regency. The activity was conducted on 23 May 2026 at the Kalipancur Village Hall through a community-development approach. The intervention combined an introductory seminar, demonstrations, guided discussion, and initial facilitation on WhatsApp Business, Instagram, TikTok, marketplaces, product photography, content planning, and the use of Canva and CapCut. Program evaluation relied on descriptive qualitative evidence from implementation observations, participant questions, reported constraints, and immediate responses after the session. No formal pretest-posttest, verified attendance profile, or post-program sales monitoring was available; therefore, the article does not claim increased turnover. Participant interaction indicated improved awareness of the relevance of digital visibility and a clearer understanding of low-cost steps for beginning online promotion. Several participants reportedly started activating WhatsApp Business and searching Instagram and TikTok for content references. Persistent barriers included limited content-creation skills, time constraints, low confidence, and the perception that rural businesses depend only on nearby customers. The program contributed primarily to early-stage digital readiness. Sustainable results require repeated hands-on mentoring, competency-based evaluation, verified participant documentation, and follow-up measurement using account analytics and sales indicators
Peran Inovasi Produk dan Strategi Distribusi dalam Meningkatkan Keunggulan Bersaing di Pasar Ekspor Hayu Wuranti; Siti Nurhayati
AKSIOMA : Jurnal Manajemen Vol 5 No 1 (2026): AKSIOMA : Jurnal Manajemen [Februari-Juli 2026]
Publisher : Program Studi Manajemen dan Magister Manajemen, Fakultas Ekonomika dan Bisnis, Universitas Katolik Widya Mandira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/aksioma.v5i1.5090

Abstract

Penelitian ini mengisi kesenjangan dalam literatur yang masih terbatas dalam mengkaji secara simultan peran inovasi produk dan strategi distribusi dalam membangun keunggulan bersaing, khususnya pada perusahaan industri pengolahan yang berorientasi ekspor. Penelitian ini bertujuan untuk menganalisis pengaruh inovasi produk dan strategi distribusi terhadap keunggulan bersaing di pasar ekspor dengan studi kasus pada PT Boga Makmur Gracia. Penelitian menggunakan pendekatan kuantitatif dengan data primer yang diperoleh dari 30 responden yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan menggunakan kuesioner terstruktur dengan skala Likert dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa inovasi produk dan strategi distribusi secara simultan berpengaruh signifikan terhadap keunggulan bersaing (F = 27,50; p < 0,001). Secara parsial, inovasi produk berpengaruh positif dan signifikan terhadap keunggulan bersaing (? = 0,215; t = 2,104; p < 0,05), namun kontribusinya relatif lebih kecil. Sementara itu, strategi distribusi memiliki pengaruh positif yang lebih kuat dan dominan (? = 0,541; t = 2,356; p < 0,05). Model penelitian mampu menjelaskan 65,3% variasi keunggulan bersaing (R² = 0,653). Temuan ini menunjukkan bahwa meskipun inovasi produk tetap penting sebagai sumber diferensiasi, strategi distribusi memiliki peran yang lebih krusial dalam meningkatkan keunggulan bersaing di pasar ekspor. Oleh karena itu, perusahaan perlu mengintegrasikan inovasi produk secara berkelanjutan dengan penguatan jaringan distribusi dan kemitraan logistik strategis untuk mencapai keunggulan bersaing yang berkelanjutan.
STUDENTS' GAMMA SUBSCRIPTION RENEWAL INTENTION: CUSTOMER EXPERIENCE, PERCEIVED VALUE, AND EASE OF USE Wenti Ayu Sunarjo; Siti Nurhayati; Hauro Insiyyah
Journal Of Resource Management, Economics And Business Vol. 5 No. 2 (2026): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v5i2.275

Abstract

Purpose: This study examines whether customer experience, perceived value, and perceived ease of use explain students’ intention to renew their Gamma subscriptions. Research Methodology: A cross-sectional explanatory survey was conducted with 100 active Universitas Pekalongan students who identified themselves as current or former Gamma subscribers. Respondents were selected through purposive sampling, and the data were analyzed using IBM SPSS Statistics through item-total validity tests, Cronbach’s alpha, classical regression diagnostics, analysis of variance, and multiple linear regression. Results: The model was significant, F (3, 96) = 58.657, p < .001, and explained 64.7% of the variance in subscription renewal intention (adjusted R² = .636). Customer experience (B = .266, β = .271, p = .004), perceived value (B = .474, β = .400, p < .001), and perceived ease of use (B = .213, β = .221, p = .027) were positive predictors. Perceived value showed the largest standardized association. Limitations: The cross-sectional, single-institution, self-report design limits causal inference and external validity. The perceived-value scale also showed only marginal internal consistency (α = .630). Contribution: The study extends post-adoption research to a visual generative-AI subscription context and identifies value delivery, experience quality, and low interaction effort as relevant retention considerations for student-oriented software-as-a-service providers.
Hubungan EMS dan GSCM pada UMKM Batik sebagai Pilar Sustainable Green Management System Siti Nurhayati; Wenti Ayu Sunarjo; Teresa Frietas Belo; Arum Ardianingsih
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.15320

Abstract

The purpose of this research is to explore the relationship between environmental management system and green supply chain management as a complement to the sustainable green management system empirically and practically in the Kusuma batik community of Pekalongan City. The type of research is a quantitative research with a survey method using a questionnaire with saturated sampling techniques. The population is 32 batik MSMEs who are members of the Kusuma batik village association and have carried out environmentally friendly practices. The results of the study were obtained that there is a positive and significant influence between the environmental management system on sustainability, there is a positive and significant influence between green supply chain management on sustainability, and the exploration of the relationship between environmental management system and green supply chain management in batik MSMEs can be a complement to the sustainable green management system/green supply chain management both empirically and practically in the Kusuma batik community The city of Pekalongan will have an impact on sustainability in three aspects, namely economic, environmental and social. EMS is able to improve the performance of the organization's environment, so that it needs to be adopted, in addition to EMS also needs to facilitate the implementation of green supply chain management and institutional pressure because both are sustainable green management practices.
Co-Authors Amalia M.Si SE. Ilmiani Arum Ardianingsih Bunga Maulidya putri Choliq Sabana Christianto, Paminto Agung Danang Satrio Dwi Susilo Faillah Salwa Adn Fatmadali Khoirunisa Hauro Insiyyah Hayu Wuranti Isnah Karimah Jihan Karimatus Sa`Diyyah Laela Nur Fahmi M. Sigit Taruna Suryani Tri Suci Teresa Frietas Belo Titi Rahayu Prasetiani Vu Hung Dang Wenti Ayu Sunarjo Widunaini Zahro Zahro