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All Journal JURNAL MUTIARA MANAJEMEN Jurnal Pengabdian kepada Masyarakat Nusantara NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Eduvest - Journal of Universal Studies Journal of Economics and Business (JECOMBI) Journal Economic Excellence Ibnu Sina
Nora Anisa Br. Sinulingga
Pelita Nusantara Medan
Aerospace Engineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Neuroscience Social Sciences

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ANTECEDENTS DAN CONCEQUENCES DARI BRAND COMMUNITY Sinulingga, Nora Anisa
JURNAL MUTIARA MANAJEMEN Vol 4 No 1 (2019): JURNAL MUTIARA MANAJEMEN
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (551.085 KB)

Abstract

Tujuan dari penelitian ini adalah untuk menganalisi pengaruh dari self identification terhadap  social identification dan bagaimana kedua pengaruh dari kedua variabel tersebut terhadap brand community dan bagaimana pengaruh dari brand community terhadap loyalty serta bagaimana pengaruh dari brand community dan loyalty terhadap word-of-mouth. Kerangka konseptual terdiri dari konstruk-konstruk berikut ini :  self identification, social identification, brand community, loyalty dan word of mouth. 6 hipotesis diuji dalam penelitian ini. Uji instrument digunakan untuk menguji validitas dan reabilitas dari pengukuran, sementara structural equation model digunakan untuk menguji hipotesis. 150 orang responden yang ada di kota Medan, yang pernah berkunjung ke Zara dan membeli produknya . Hasil pengujian menunjukan bahwa self identication memiliki pengaruh positif terhadap social identification dan brand community serta social identification juga memiliki pengaruh terhadap brand community. Sementara itu brand community memiliki pengaruh positif terhadap loyalty dan word of mouth. Hasil penelitian juga menunjukan bahwa loyalty tidak memiliki pengaruh positif terhadap word of mouth.
PELATIHAN PENGGUNAAN BAHASA ASING DALAM MEMASARKAN PRODUK KERAJINAN LIMBAH ANORGANIK MELALUI DIGITAL MARKETING DI MTS NEGERI 1 DELI SERDANG Br Sinulingga, Nora Anisa; Dani, Ersika Puspita
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 2 No. 1 (2020): Pengabdian Masyarakat Nusantara
Publisher : Jurnal Pengabdian kepada Masyarakat Nusantara

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Kegiatan pengabdian kepada masyarakat ini berupa pelatihan penguasaanakan teknologi tepat guna dalam hal digital marketing dan penggunaan Bahasaasing dalam memasarkan produk kerajinan limbah anorganik. Strategi pemasarandan teknologi sebagai cara ampuh untuk meningakatkan keunggulan yangkompetitif. Mitra yang akan terlibat dalam pengabdian kepada masyarakat iniadalah para siswa/i MTs Negeri 1 Deli Serdang, Kabupaten Deli Serdang,Provinsi Sumatera Utara. Kontribusi mitra adalah penyediaan tempat pelatihanbeserta fasilitas pendukung. Kegiatan luaran ini difokuskan pada produk barangkerajinan berupa souvenir yang dibuat dari limbah anorganik rumah tanggaseperti serbuk kayu, kain perca, aneka plastik bekas kemasan. Untuk menunjangkeberlangsungan kegiatan ekonomi ini maka perlu dibentuk Sentra Souvenir dilingkungan sekitar khalayak sasaran yang akan digunakan untukmengembangkan sistem produksi dan pemasaran yang mendukung sertaterciptanya wirausaha yang handal.
PELATIHAN PENGGUNAAN GOOGLE CLASSROOM BAGI GURU MTS NEGERI 1 DELI SERDANG DI MASA PANDEMIK COVID 19 Ersika Puspita Dani; Nora Anisa Br Sinulingga; Rafika Purba
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 2 No. 1 (2020): Pengabdian Masyarakat Nusantara
Publisher : Jurnal Pengabdian kepada Masyarakat Nusantara

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Abstract

Kegiatan pengabdian kepada masyarakat ini berupa pelatihan penggunaanaplikasi e-leraning Google Classroom bagi guru dalam hal peningkatan kualitaspengetahuan mengajar di masa pandemi covid 19. Mitra yang terlibat dalampengabdian kepada masyarakat ini adalah para guru-guru MTs Negeri 1 DeliSerdang, Propinsi Sumatera Utara. Hasil yang ditemukan adalah guru MTsNegeri 1 Deli Serdang telah dapat menguasai dan memahami penggunaanteknologi informasi dan komunikasi dengan baik guna menunjangkeberlangsungan kegiatan pembelajaran jarak jauh (PJJ) yang efektif danefesien.
Paradigma Thomas Khun Transformasi Pemasaran Tradisional Versus Pemasaran Digital Nora Anisa Br Sinulingga; Binsar Sihombing; Yoel Putra Pratama Sitepu
Journal Economic Excellence Ibnu Sina Vol. 1 No. 3 (2023): September : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v1i3.936

Abstract

Thomas Kuhn, a prominent philosopher of science, introduced the concept of scientific revolution through his famous theory. The linkage of science with marketing science opens the door to a deeper understanding of consumer behavior and market dynamics. The marketing phenomenon in Indonesia reflects a unique blend of tradition and modernity. This research uses the method of descriptive analysis method to analyze the data, where the data is reviewed and investigated in three stages; general, exploratory, and focused study. This research uses the descriptive analysis method to analyze the data (Sugiyono, 2014). Data were reviewed and investigated in three stages; general, exploratory, and study focus. In this study, the use of Thomas Kuhn's theory, as illustrated in "The Structure of Scientific Revolutions," provides a rich perspective on the paradigmatic evolution in marketing. Paradigms, as frameworks of shared understanding, play a central role in shaping scientific mindsets and marketing strategies.
Sustainable Community Based Tourism Strategy in Meat Tourism Village, Toba Regency, North Sumatra Pasaribu, Asmara Wildani; Sinulingga, Nora Anisa Br.; Putra, Fajar Ardiansyah
Eduvest - Journal of Universal Studies Vol. 5 No. 4 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i4.51083

Abstract

This study examines the sustainability of community-based tourism (CBT) in Meat Village, Toba Regency, North Sumatra, with a focus on empowering local communities, especially in decision-making and tourism management. The research aims to assess the current state of CBT in the village and develop strategies to ensure its long-term sustainability. A mixed-method approach, combining quantitative and qualitative techniques, was employed, using questionnaires, in-depth interviews, and Multidimensional Scaling (MDS) for sustainability analysis. The study found that while the community is involved in tourism activities, their participation in decision-making and planning is limited. Key findings include the importance of enhancing women’s empowerment, improving community involvement in decision-making, and strengthening the role of traditional leaders in conflict resolution. The research emphasizes the need for continuous capacity building and decentralization of tourism management to ensure equitable benefits and preserve cultural heritage. The implications of this study suggest that promoting inclusive governance and providing education and training to local communities can improve the sustainability of CBT, leading to more resilient and culturally sensitive tourism development in rural areas like Meat Village.
Transformasi Digital Pemasaran Produk Herbal UMKM KYTA Melalui Pelatihan Dan Pendampingan Pembuatan Katalog Digital Muhammad Roestian Fahmi Nasution; Nora Anisa Br Sinulingga; Binsar Sihombing; Sofian Hidayat
NUSANTARA Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2025): Agustus: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i3.6295

Abstract

Although MSMEs are an essential part of the national economy, many still face challenges in utilizing digital technology to enhance their business competitiveness. As a micro-enterprise based in Medan City, KYTA MSME produces herbal beverages made from natural ingredients. They encounter difficulties in digital marketing, particularly in showcasing their products and disseminating information online. The objective of this community service activity is to enhance the capacity of KYTA MSME through training and mentoring in the creation of digital catalogs, which serve as effective and contemporary promotional tools. The results of the activity indicate that the MSME actors gained a better understanding of digital technology, basic graphic design skills, and knowledge of visual marketing strategies. The outputs of the activity include ready-to-use digital catalogs, instructional modules on using Canva and Google Drive, and documentation of the reporting process. It is expected that this program can serve as a replicable model for the digitalization of other MSMEs and encourage more flexible marketing transformation in the digital economy era.
The Influence of Work Culture and Leadership Style on Employee Performance at Yanks & Brits English Institute Baene, Efianus; Nora Anisa Br. Sinulingga
Journal of Economics and Business (JECOMBI) Vol. 2 No. 1 (2021): Journal of Economics and Business (JECOMBI) : September 2021
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v2i1.5

Abstract

This study aims to determine the effect of work culture and leadership style on employee performance of Yanks & Brits. The research model uses a quantitative research model. The sample in this study were all employees of Yank & Brits Medan with a total of 21 employees. Data analysis using multiple linear regression test. The results showed that work culture (X1) has a significant value of 0.004 <0.05, which means that there is an influence between work culture on employee performance at the Yanks & Brits English Institute, and the results of the T test for the leadership style variable (X2) that the significant value is 0.000 <0.05. which means that there is an influence between work culture on employee performance at Yanks & Brits English Institute. Based on the results of the F test, it is known that the Sig value is 0.000 <0.05, so work culture and leadership style simultaneously have a significant effect on employee performance at the Yanks & Brits English Institute. Based on the results of the analysis and discussion that has been presented, it can be concluded that all independent variables, namely work culture and leadership style simultaneously affect the employee performance variable by 51.0% while the remaining 49.0% is influenced by other variables not included in the model.
Effect of Service Quality, Facilities and Location on Patient Satisfaction in RSU Sari Mutiara Lubuk Pakam Sihombing, Iwiwi; Nora Anisa Br. Sinulingga
Journal of Economics and Business (JECOMBI) Vol. 2 No. 1 (2021): Journal of Economics and Business (JECOMBI) : September 2021
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v2i1.8

Abstract

This study aims to determine: (1) Does the quality of service affect patient satisfaction at Sari Mutiara Lubuk Pakam General Hospital? (2) Does the facility affect patient satisfaction at Sari Mutiara Lubuk Pakam General Hospital? (3) Does location affect patient satisfaction at Sari Mutiara Lubuk Pakam General Hospital? (4) Does the quality of service, facilities and location simultaneously affect patient satisfaction at Sari Mutiara Lubuk Pakam General Hospital?. The method used in this research is quantitative descriptive method. Meanwhile, data collection using questionnaires and documentation. The sampling technique used was accidental sampling technique. This study used a sample of 100 respondents. The instrument testing technique in this study is validity and reliability testing and hypothesis testing using multiple linear regression and classical assumption testing with SPSS version 20 software. The results of this study indicate that: (1) Service quality affects patient satisfaction at Sari Mutiara Lubuk Pakam Hospital, (2) facilities affect patient satisfaction at Sari Mutiara Lubuk Pakam Hospital, (3) location affects patient satisfaction at Sari Mutiara Lubuk Hospital Pakam, (4) service quality, facilities and location simultaneously influence patient satisfaction at Sari Mutiara Lubuk Pakam Hospital. And the results of this study also indicate that the variable that most influences patient satisfaction is the variable of service quality (X1).
The Effect of Training and the Implementation of Occupational Health and Safety Systems on Employee Productivity of PT. PP. London Sumatra Indonesia Tbk Branch Office Medan Putri, Kelly Dwi; Nora Anisa Br. Sinulingga
Journal of Economics and Business (JECOMBI) Vol. 2 No. 1 (2021): Journal of Economics and Business (JECOMBI) : September 2021
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v2i1.9

Abstract

The aim of this research was to determine the influence of training and occupational health and safety (OHS) to work productivity of employees at PT. PP. London Sumatra Indonesia Tbk Branch office Medan. Type of this research is a quantitative research that was analyzed with multiple linear regression with SPSS Statistics 22. The data source is primary and secondary collected by using some techniques: observation, interview, questionnaire, and documentation. The populations in this research is 115 person, while the samples amounted 54 correspondents which is obtained with the Slovin formula. The result of this research, based on partially and simultaneous test, proved that the training and occupational health and safety (OHS) have significant influence on work productivity of employees at PT. PP. London Sumatra Indonesia Tbk Branch Office Medan. Between the two, occupational health and safety (OHS) is the most dominant influence on work productivity of employees.
Co-Authors Baene, Efianus Binsar Sihombing Dani, Ersika Puspita Muhammad Roestian Fahmi Nasution Pasaribu, Asmara Wildani Putra, Fajar Ardiansyah Putri, Kelly Dwi Rafika Purba Sari, Anggi Dwi Purnama Sihombing, Iwiwi Sofian Hidayat Yoel Putra Pratama Sitepu