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Tourismpreneurship: Local Wisdom-Based Innovation And Market Expansion For Silver Jewelry In Bali Sang Ayu Putu Shinta Setia Dewi; Bagus Putu Wahyu Nirmala; Putu Wibby Prasetya
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 9 No. 1 (2026): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v9i1.393

Abstract

The creative economy industry, particularly the craft and fashion sectors, continues to show positive growth in Bali as a world tourism center. This study aims to analyze product development strategies and market expansion of silver jewelry SMEs facing global challenges and digital disruption. The object of this research is Atma Silver Jewelry, which innovated through the "Luwih Jewelry" product line. Using a descriptive qualitative approach with data collection through documentation of business proposals, financial reports, and observation of marketing activities, the study finds that innovation based on Balinese cultural wisdom (Tri Hita Karana) and feminine aesthetics successfully meets the needs of the modern market. Furthermore, the implementation of digital marketing through social media and marketplaces, as well as collaboration with influencers, has succeeded in expanding the market reach internationally. Consequently, this business model not only generates profit but also empowers local artisans in Celuk Village and supports sustainable business practices.
ANALYSIS OF FACILITY QUALITY AT THE TRADITIONAL MARKET TOURIST ATTRACTION OF KRENENG DENPASAR Putu Wibby Prasetya
Journal of Innovation Research and Knowledge Vol. 4 No. 2: Juli 2024
Publisher : Bajang Institute

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Abstract

Kreneng Market in Denpasar City has been formally designated as a Cultural Tourist Attraction (DTW) through regional regulations. However, the rapid growth of modern retail confronts this market with the challenge of declining physical tourism amenities. This study aims to systematically measure and evaluate the quality of physical facilities at Kreneng Market from the tourists' perspective to map out revitalization priorities. Utilizing a quantitative descriptive method, data were collected through structured questionnaires from 100 respondents selected via purposive sampling. Data analysis employed descriptive statistics after the questionnaire instrument was declared valid (Sig. < 0.05) and reliable (Cronbach's Alpha = 0.875). The research results indicate that the overall quality of Kreneng Market's facilities falls into the "Poor" category with a mean score of 2.15. Partially, the aspect of vehicle security in the parking area recorded the highest score (2.30), followed by the physical condition of the building and roof (2.29). Conversely, the market area cleanliness indicator became the most critical point with the lowest score (1.97) due to the duality of its 24-hour operational function, followed by the poor quality of night lighting (2.08), which disrupts the comfort of night-tourism. As a practical implication, this study recommends managerial interventions through three strategic steps: structuring hygiene management based on daily operational shifting, modernizing public toilets with Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) certification, and revitalizing LED lighting in the night culinary zone. Through the integration of these physical amenity improvements, Kreneng Market is expected to shed its slum image and transform into a clean, comfortable, and competitive traditional shopping tourism destination.
The Impact Of Subak Rice Field Conversion On Socio-Economic Welfare And Environmental Sustainability In North Kuta District, Badung Regency I Gusti Ayu Eka Suwintari; Putu Wibby Prasetya
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 8 No. 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.351

Abstract

Badung Regency, as the main tourism center in Bali, has experienced massive agricultural land conversion to meet the needs of tourism facilities. The area of rice fields decreased from 9,072 hectares in 2019 to around 8,024 hectares in 2022, with an average conversion rate of around 95 hectares per year. This phenomenon has had a significant impact on the welfare of local communities who have lost their livelihoods in the agricultural sector, even though they have gained short-term economic benefits from the sale of land. This study aims to analyze land conversion patterns and evaluate their impact on the economic, social, and cultural welfare of local communities. The research method uses a mixed approach, including literature studies, quantitative surveys of affected communities, stakeholder interviews, and satellite image-based spatial analysis. This study is expected to provide a comprehensive understanding so that land management can balance the needs of tourism development and the preservation of community and environmental welfare.
Pemberdayaan Masyarakat Desa Tegal Harum dalam Pengolahan Sampah Organik dan Pembuatan Eco-Enzyme Sebagai Upaya Mendukung Konsep Green Tourism Sustainability I Gusti Ayu Eka Suwintari; I Gusti Ayu Melisyari Dewi; Arik Agustina; Putu Wibby Prasetya
Jurnal Abdi Masyarakat Vol. 5 No. 2 (2025): Jurnal Abdi Masyarakat Agustus 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v5i2.87

Abstract

Permasalahan pengelolaan sampah organik di kawasan pemukiman padat seperti Desa Tegal Harum, Denpasar Barat, menjadi isu yang krusial dalam konteks pembangunan berkelanjutan dan pengembangan destinasi wisata ramah lingkungan (green tourism). Meskipun desa Tegal Harum memliki potensi alam dan sosial budaya yang tinggi, kurangnya lahan , keterbatasaan pengetahuan masyarakat, dan minimnya partisipasi aktif dalam pengelolaan sampah organik menjadi hambatan utama dalam mewujutkan lingkungan yang bersih dan sehat. Untuk menjawab tantangan tersebut, dilakukan program pemberdayaan masyarakat berbasis pelatihan dan edukasi pengolahan sampah rumah tangga menjadi produk bernilai guna, yaitu eco-enzyme, yang merupakan cairan hasil fermentasi limbah organik dengan berbagai manfaat lingkungan. Program ini tidak hanya menitikberatkan pada pengetahuan dan keterampilan teknis dalam pembuatan eco-enzyme,  tetapi juga mengintegrasikan prinsip-prinsip partisipatif guna membangun kesadaran kolektif masyarakat terhadap pentingnya pengelolaan sampah secara mandiri. Melalui peendekatan pelatihan, pendampingan, dan monitoring yang sistematis, kegiatan ini mampu meningkatkan pemahaman warga terhadap pentingnya pemilahan sampah, pemanfaatan limbah organik, serta penguatan nilai-nilai gotong royong sebagai fondasi komunitas hijau yang berdaya. Hasilnya, kegiatan ini telah memberikan dampak positif terhadap lingkungan, sosial, dan ekonomi lokal, serta memperkuat daya tarik Desa Tegal Harum sebagai salah satu model desa wisata hijau yang edukatif di Bali. The issue of organic waste management in densely populated residential areas, such as Tegal Harum Village in West Denpasar, represents a critical challenge within the broader framework of sustainable development and the advancement of environmentally friendly tourism (green tourism). Despite the village’s considerable natural and socio-cultural potential, constraints such as limited land availability, insufficient public knowledge, and low levels of active community participation in organic waste management pose significant barriers to the realization of a clean and healthy living environment. In response to these challenges, a community empowerment program was initiated, emphasizing capacity building through training and education on the processing of household organic waste into value-added products—specifically eco-enzyme, a fermented liquid derived from organic waste that offers multiple environmental benefits. This initiative not only focused on imparting technical knowledge and practical skills related to eco-enzyme production but also incorporated participatory approaches aimed at fostering collective awareness and community responsibility regarding independent waste management. Through a structured methodology encompassing training, mentoring, and systematic monitoring, the program has effectively enhanced residents’ understanding of waste segregation, organic waste utilization, and the reinforcement of mutual cooperation (gotong royong) values as the foundation for a resilient and empowered green community. The outcomes of this initiative have demonstrated positive environmental, social, and economic impacts, while also strengthening the position of Tegal Harum Village as a model of educational green tourism in Bali.