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All Journal Majalah Bisnis & IPTEK
Ester Manik
Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

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Pengaruh Kompensasi Dan Motivasi Kerja Terhadap Kinerja Karyawan: Survey Pada Salah Satu Perusahaan Outsourcing di Kota Bandung Desi Rismawati; Dedi Hadian; Ester Manik; Titi Titi
Majalah Bisnis & IPTEK Vol. 14 No. 2 (2021): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/5da6xe31

Abstract

This study examines the effect of compensation and works motivation on employee performance. To determine the magnitude of the effect of compensation and work motivation on employee performance, the researchers surveyed one outsourcing company in Bandung with 45 employees as respondents. The statistical methods used in this research are descriptive and verification methods. This study indicates that all independent variables, namely compensation and work motivation, have a positive relationship and have a significant influence on the dependent variable, namely employee performance. Based on the overall analysis of the data obtained, it knows that the compensation is in a reasonably good category, work motivation is in a reasonably good category, and employee performance is in a reasonably good category. Compensation has a high impact of 30%. In contrast, work motivation has a low effect of 29.5%. It reaffirmed that compensation and work motivation had an effect of 59.4% on employee performance and the remaining 40.6% was influenced by other factors not examined and possibly affecting employee performance.
Pengaruh Promosi Dan Saluran Distribusi Terhadap Keputusan Pembelian: Survey Produk Fashion Pada Salah Satu Departement Store di Kota Cimahi Sipa Sopiani; Irena Larashati; Dudung Juhana; Ester Manik
Majalah Bisnis & IPTEK Vol. 15 No. 1 (2022): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/9hd5d818

Abstract

The decline in sales of fashion products in one of the department stores in Cimahi City is the background of this research. So the authors want to know whether there is an influence of promotion and distribution channels on purchasing decisions on fashion products at one of the department stores in Cimahi City. Researchers surveyed customers who had made fashion products that became the object of study. The research method used is path analysis because this research, in addition to getting an overview of purchasing decisions associated with promotions and distribution channels, also gets an overview of the pattern of relationships and the influence of the research variables determined. The study results show a positive relationship between promotion (X1) and distribution channel (X2), 0.826. There is a positive and significant effect of promotion (X1) on purchasing decisions (Y) that is equal to 40.67%; there is a positive and significant influence of distribution channels (X2) on purchasing decisions (Y) of 32.53%. Therefore, there is a positive and significant influence of promotion (X1) and distribution channel (X2) on purchasing decisions (Y) together, which is 73.2%, and the rest by other factors or also called epsilon by 26.8%. These studies stated that improving purchasing decisions can be done by increasing promotion and location.
Co-Authors Dedi Hadian Desi Rismawati Dudung Juhana Larashati, Irena Sipa Sopiani Titi Titi