Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal West Science Social and Humanities Studies
Yendri Deswin
STIE Triguna Tangerang
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Effect of Innovation in Waste Management and Sustainable Packaging on Perceived Value and Consumer Satisfaction in the Snack Food Industry in East Java Mohammad Gifari Sono; Budi Sulistiyo Nugroho; Weni Indah Doktri Agus Tapaningsih; Yendri Deswin
West Science Social and Humanities Studies Vol. 2 No. 10 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i10.1358

Abstract

This study investigates the impact of waste management innovation and environmentally friendly packaging on perceived value and consumer satisfaction in the snack food industry in East Java. Utilizing a quantitative approach, data were collected from 170 respondents using a Likert scale (1-5). The analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that both waste management innovation and sustainable packaging positively affect perceived value and consumer satisfaction, with sustainable packaging having a stronger influence on satisfaction. Additionally, perceived value mediates the relationship between sustainability initiatives and consumer satisfaction. These results underscore the importance of adopting visible and impactful sustainability practices to enhance customer perceptions and loyalty. Snack food manufacturers are encouraged to prioritize eco-friendly packaging while communicating the broader benefits of waste management innovations to consumers.
A Bibliometric Analysis of Employer Branding in the Recruitment Process Loso Judijanto; Yendri Deswin
West Science Social and Humanities Studies Vol. 4 No. 06 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i06.2940

Abstract

This study conducts a bibliometric analysis of research on employer branding within the recruitment process to map its intellectual structure, thematic evolution, and global collaboration patterns. Data were retrieved from indexed scientific publications and analyzed using VOSviewer to examine co-occurrence networks, co-authorship structures, country collaborations, density visualization, and citation analysis. The findings reveal that employer branding serves as a central construct strongly associated with recruitment, employer attractiveness, and social media, highlighting its strategic role in talent acquisition processes. The intellectual foundation of the field is primarily shaped by seminal works such as Backhaus and Tikoo (2004), while contemporary studies extend the discourse toward digital transformation, artificial intelligence, and data-driven recruitment systems. Thematic analysis indicates that the literature is organized into several clusters, including recruitment strategies, organizational attractiveness, psychological theories (e.g., signaling theory and social identity theory), and technology-enabled hiring systems. Overlay and density visualizations further show a temporal shift from foundational HR branding concepts toward emerging themes such as AI, e-recruitment, and gamification.
Co-Authors Budi Sulistiyo Nugroho Loso Judijanto Mohammad Gifari Sono Weni Indah Doktri Agus Tapaningsih