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All Journal Jurnal khabar: Komunikasi dan Penyiaran Islam Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Yusniah
Universitas Islam Negeri Sumatera Utara
Agriculture, Biological Sciences & Forestry Humanities Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Komunitas “Wardah Youth Ambassador Medan” Dalam Meningkatkan Brand Awareness di Kota Medan Alya Sherin; Yusniah
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2025): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i1.1212

Abstract

In the increasingly competitive beauty industry, building strong brand awareness is key to maintaining market relevance, especially among young consumers. This study aims to analyze the role of the Wardah Youth Ambassador (WYA) Medan community in increasing brand awareness of the halal cosmetic brand Wardah in Medan City. This study uses a qualitative descriptive approach with data collection techniques through interviews, observations, and documentation. The results show that WYA Medan actively organizes educational and promotional activities both online and offline that are able to attract the attention of the young market. Programs such as beauty classes, social campaigns, and consistent social media content have been proven to increase brand recognition, brand recall, and top of mind achievement. Analysis of social media engagement shows that applicative content such as skincare routines has the highest engagement rate, reflecting the strength of the community's digital approach. Thus, WYA Medan plays a role as a strategic agent that strengthens Wardah's brand awareness through a community-based marketing approach that focuses on emotional closeness and participatory communication
Analisis Strategi Pemasaran Kentang dalam Upaya Meningkatkan Pendapatan Petani di Desa Ndeskati, Kecamatan Naman Teran, Kabupaten Karo: Studi Kuliah Kerja Nyata Fakultas Ekonomi dan Bisnis Islam UIN Sumatera Utara Azril Tirjak Saladin; Pramudya Gandara; Silvia Meiliandari; Sri Wahyuni; Yusniah
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.2053

Abstract

This study aims to analyze potato marketing strategies to increase farmers’ income in Ndeskati Village, Naman Teran District, Karo Regency. The study was conducted as part of the Community Service Program (KKN) organized by the Faculty of Islamic Economics and Business, UIN Sumatera Utara. The research focuses on potato marketing conditions, strategies used by farmers to market their agricultural products, and efforts that can be implemented to increase farmers’ income. A descriptive approach was employed by collecting information on marketing processes, farmers’ conditions, and potato sales activities at the research location. The results indicate that appropriate marketing strategies are needed to overcome limited market access and increase the selling value of agricultural products. Marketing strategies can be strengthened through expanding marketing networks, improving product quality, utilizing digital media, and developing direct relationships with consumers and business actors. Through more effective strategies, farmers are expected to expand market access, improve competitiveness, reduce dependence on intermediaries, and obtain better selling prices. Ultimately, optimal marketing strategies can support sustainable increases in the income and welfare of potato farmers.  
Co-Authors Alya Sherin Azril Tirjak Saladin Pramudya Gandara Silvia Meiliandari Sri Wahyuni