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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Economics, Management and Accounting
Fahmi Natigor Nasution
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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STRATEGY TO IMPROVE CURRENT ACCOUNT PT BANK CENTRAL ASIA TBK KCU MEDAN Sulastri; Evawany Yunita Aritonang; Fahmi Natigor Nasution
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.634

Abstract

Current Account is an important indicator in the banking industry because it offers a stable source of cheap funds for banks, which will increase the profitability of the Bank. Current Account in banks is a checking account. This study aims to determine and examine customer perceptions of Current Account services and products offered by PT Bank Central Asia Tbk KCU Medan, to determine and examine the factors that influence the increase in the number of checking accounts (Current Account) at PT Bank Central Asia Tbk KCU Medan and to determine and examine the marketing strategy implemented by PT Bank Central Asia Tbk KCU Medan in increasing the number of Current Account customers. The type of research used is qualitative research combining two analysis techniques, namely SWOT analysis with Systematic Literature Review or called (SLR). Data collection is in the form of observation, interviews and documentation. The informants in this study numbered 12 people. Data analysis is applied through SWOT, Space Matrix and QSPM analysis. The results of the study indicate that the marketing strategy implemented by PT Bank Central Asia Tbk KCU Medan in increasing the number of current account customers is carried out using SWOT analysis to determine strengths, weaknesses, opportunities and threats. So that 20 alternative strategies were found that can be implemented through 5 (five) SO (Strengths-Opportunities) Strategies, 5 (five) WO (Weaknesses-Opportunities) Strategies, 5 (five) ST (Strengths-Threats) Strategies and 5 ( five) WT (Weaknesses-Threats) Strategies. So based on the SWOT matrix table that can implement 20 strategy steps, there is a strategy that is a priority of the QSPM above on strengths and opportunities, namely by implementing the strategy "PT Bank Central Asia Tbk KCU Medan can increase the use of digital platforms such as mobile banking and other applications to facilitate customers". The selection of this strategy is carried out through an assessment of the attractiveness (Attractiveness Score) obtained from various alternative strategies produced in the SWOT analysis.
FACTORS AFFECTING THE PERFORMANCE OF REGIONAL WORK UNIT FINANCIAL MANAGEMENT OFFICIAL (PPK-SKPD) SAMOSIR REGENCY Noven Rina M.R. Sinaga; Prihatin Lumbanraja; Fahmi Natigor Nasution
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.742

Abstract

The performance of PPK SKPD plays an important role in transparent, efficient and accountable regional financial management. Several factors that can influence the performance of SKPD PPK include role clarity, human resource capabilities and job satisfaction. This research aims to analyze the factors that influence the performance of SKPD Financial Administration Officials (PPK) in Samosir Regency. This research is quantitative descriptive research, the population in this research is 32 PPK SKPD Samosir Regency employees, the sampling technique is a saturated sample, data collection is done by conducting documentation studies and questionnaires. The data analysis method uses descriptive statistics and multiple linear regression analysis. The research results show that brightness has a positive and significant effect on employee performance. Human resource development has a positive and significant effect on employee performance. Job satisfaction has a positive and significant effect on performance. Role clarity, human resource development and job satisfaction have a positive and significant effect on performance.
Co-Authors Erlina Erlina Evawany Yunita Aritonang Gialin Prihatna Putri br Sitepu Iskandar Muda Damanik Juni Vivi Engjelina Sianturi Khaira Amalia Fachrudin Nisrul Irawati Noven Rina M.R. Sinaga Prihatin Lumbanraja Putri Imanda Rezeki Nasution Ruth Jelita Silaban SAFIRA Sambas Ade Kesuma Septin Yarnanda Siti Aminah Dina Sinulingga SULASTRI Yeni Absah