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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Kepariwisataan: Jurnal Ilmiah Jurnal Penelitian dan Pengabdian Masyarakat SENEMA
Ni Wayan Merry Nirmala Yani
Politeknik Negeri Bali
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PENINGKATAN KOMPETENSI SUMBER DAYA MANUSIA PADA DINAS PERHUBUNGAN KOTA DENPASAR MELALUI PELATIHAN DAN PENGEMBANGAN Tiara Carina; Ni Kadek Putri Dianti; Ni Wayan Merry Nirmala Yani
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 3 No 2 (2024): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelatihan dan pengembangan sangat diperlukan oleh pegawai. Kualitas sumber daya manusia pada suatu instansi berkaitan dengan keterampilan berkinerja. Program pelatihan dan pengembangan ini dilaksanakan pada Dinas Perhubungan Kota Denpasar. Pelatihan ini difokuskan pada penggunaan sistem “SIMAK DIHATI” dalam penginputan capaian kinerja periodik yang dilakukan oleh pegawai. Pelaksanaan rapat evaluasi menjadi salah satu program kerja yang diselenggarakan, karena dengan adanya rapat evaluasi para pegawai dapat bertukar pendapat yang berkaitan dengan kinerja. Selain itu terdapat sosialisasi mengenai disiplin dan kode etik yang harus diterapkan oleh pegawai. Tujuan penelitian ini adalah membantu memaksimalkan kinerja pegawai pada Dinas Perhubungan Kota Denpasar yang beralamat di Jl. Gunung Galunggung, Padangsambian Kaja, Denpasar, Bali. Diharapkan dengan dilakukannya kegiatan pengabdian masyarakat ini dapat membantu dalam peningkatan kinerja pegawai.
PENGARUH KETERLIBATAN MEDIA SOSIAL DAN KESADARAN MEREK TERHADAP NIAT BERKUNJUNG KE TWIN GARDEN VILLA PECATU Ni Wayan Merry Nirmala Yani; Ni Ketut Ari Ningsih; Ni Putu Sri Ayu Kartika Dewi
Kepariwisataan: Jurnal Ilmiah Vol 20, No 2 (2026): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v20i2.870

Abstract

AbstractThis study aims to examine the influence of social media engagement and brand awareness on tourist’s intention to visit The Twin Garden Villa Pecatu using a quantitative approach with the Structural Equation Modeling Partial Least Squares (SEM-PLS) method. The sample consisted of 109 respondents selected using simple random sampling. Respondents were social media users who were aware of the brand and interested in visiting the villa. The results show that social media engagement has a positive and significant effect on brand awareness and tourist’s intention to visit. Brand awareness also has a positive and significant effect on intention to visit and acts as a complementary mediator in the relationship between social media engagement and tourist’s intention to visit. These findings support the Theory of Planned Behavior, indicating that subjective norms, attitudes, and perceived behavioral control can be shaped through social media interactions. This study recommends that villa management improve digital content quality and interaction to strengthen brand awareness and increase tourist’s intention to visit. Future research is suggested to include additional variables such as trust, electronic word of mouth (e-WOM) or destination image.Keywords:       Social Media Engagement; Brand Awareness; Intention to Visit; Tourism MarketingAbstrakPenelitian ini bertujuan untuk menguji pengaruh keterlibatan media sosial dan kesadaran merek terhadap niat berkunjung wisatawan ke The Twin Garden Villa Pecatu dengan pendekatan kuantitatif melalui metode Structural Equation Modeling Partial Least Squares (SEM-PLS). Sampel penelitian berjumlah 109 responden yang dipilih menggunakan teknik simple random sampling. Responden merupakan pengguna media sosial yang memiliki kesadaran merek dan ketertarikan untuk berkunjung. Hasil penelitian menunjukkan bahwa keterlibatan media sosial berpengaruh positif dan signifikan terhadap kesadaran merek dan niat berkunjung wisatawan. Kesadaran merek juga berpengaruh positif dan signifikan terhadap niat berkunjung serta berperan sebagai mediasi komplementer dalam hubungan tersebut. Temuan ini mendukung Theory of Planned Behavior yang menyatakan bahwa norma subjektif, sikap, dan persepsi kontrol perilaku dapat terbentuk melalui interaksi di media sosial. Penelitian ini merekomendasikan peningkatan kualitas konten dan interaksi digital untuk memperkuat kesadaran merek dan meningkatkan niat berkunjung. Penelitian selanjutnya disarankan menambahkan variabel seperti kepercayaan, e-WOM atau citra destinasi.Kata Kunci:    Keterlibatan Media Sosial; Kesadaran Merek; Niat Berkunjung; Pemasaran Pariwisata
Inovasi Pengembangan  dan Peningkatan Nilai Tambah  Buah  Salak sebagai Produk  Eksport pada  KWT Agro Abian Salak di Desa Sibetan Karangasem Ida Ayu Elistywati; Made Satria Pramanda Putra; Ni Wayan Merry Nirmala Yani; Putu Yunita Wacana Sari
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jahz6196

Abstract

This community service program aims to improve the welfare of rural communities through the development of local economic potential, focusing on innovation and increasing the added value of salak (snake fruit) as an export product. The method used was descriptive qualitative, derived from interviews and training. Secondary sources were obtained from scientific journals, books, and relevant documents, which were then described. The results of this community service program demonstrate an improvement in the quality of the snake date product. The processing of the salak dates involves several stages, and after additional fermentation and oven drying, the water content is reduced from 39.5 to 18.8. This low water content allows the salak dates product to be consumed longer and meets the 1996 Indonesian National Standard (SNI) limit of 35% for wet food products
Pengaruh Dukungan Perguruan Tinggi dan Pola Pikir terhadap Niat Berwirausaha Mahasiswa Vokasi di Bali Ni Wayan Merry Nirmala Yani; Ni Putu Dera Yanthi; Tiara Carina
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 11 No 1 (2026): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v11i1.27059

Abstract

Research aim : This study aims to examine the effects of perceived higher education support and entrepreneurial mindset on the entrepreneurial intentions of vocational higher education students in Bali, both individually and simultaneously. Design/Methods/Approach : A quantitative research design was employed using multiple linear regression analysis on data collected from vocational higher education students. Research Finding : The results demonstrate that perceived higher education support and entrepreneurial mindset each have a significant and positive effect on students’ entrepreneurial intentions, and their combined influence is stronger when examined simultaneously. Theoretical contribution/Originality : This study extends Social Cognitive Theory (SCT) by empirically integrating higher education support as a contextual factor and individual cognitive orientation (entrepreneurial mindset) within the context of vocational higher education. Unlike previous studies that predominantly focus on either personal traits or general educational environments, this research highlights the interactive role of institutional support as a contextual enabler shaping entrepreneurial cognition and intention among vocational students in a developing tourism-based economy. Practitioner : The findings suggest that vocational higher education institutions should strengthen entrepreneurship education through structured higher education support mechanisms, including business incubators, structured mentoring programs, and strategic partnerships with micro, small, and medium enterprises (MSMEs), to foster students’ entrepreneurial intentions. Research limitation : This study is limited to vocational higher education students in Bali; therefore, the findings may not be generalizable to students from other regions, academic levels, or non-vocational educational settings.
Co-Authors Ida Ayu Elistywati Made Satria Pramanda Putra Ni Kadek Putri Dianti Ni Ketut Ari Ningsih Ni Putu Dera Yanthi Ni Putu Sri Ayu Kartika Dewi Putu Yunita Wacana Sari Tiara Carina