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The Role Of Fear Of Missing Out (Fomo) In Mediating The Effect Of Scarcity Perception On Impulse Buying Putu Ayu Trisna Febrianty; Ni Putu Dera Yanthi; I Gst. Ayu P. Jesika Sita Devi N; Ni Made Intan Kusumasari
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.5722

Abstract

The digital age has introduced a new paradigm where global connectivity and instant information access are integral to everyday life. Advancements in digital technology have reshaped various aspects of human activities, including communication, work, education, and shopping. This study explores how consumers' fear of missing out (FOMO) functions as an intermediary in the interaction between perceived scarcity and impulsive purchasing behavior. The study involved 200 respondents, who were e-commerce consumers of Shopee in Denpasar. Purposive sampling was used in data collection through questionnaires. The analysis was carried out using SEM PLS 3.0. The test results reveal that scarcity perception does not have a significant influence on impulse buying. However, FOMO has a notable effect on impulse buying and serves as a mediator in the relationship between scarcity perception and impulse buying. This study is expected to enrich the literature and provide practical insights for companies in formulating marketing strategies.
Pencapaian SGDs Melalui Pengolahan Sampah di Desa Bresela Nyoman Dewi Pitaloka Cahyadi; Putu Ayu Trisna Febrianty; Ni Nyoman Dian Sudewi; I Gst. Ayu P. Jesika Sita Devi N; Ni Putu Dera Yanthi
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 2 (2025): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i2.5257

Abstract

Sampah menjadi masalah lingkungan yang belum terpecahkan. Masyarakat pun kesulitan dalam pengolahan sampah. Pengabdian ini betujuan untuk mengedukasi masyarakat mengenai pengolahan sampah. Edukasi masyarakat dilakukan dengan memberikan sosialiasi pengolahan sampah organik dan sampah anorganik. Selain sosialisasi pengolahan sampah, pengabdian ini juga melaksanakan sosialisasi SDGs. Sehingga, adanya pengolahan sampah yang baik dapat membantu desa mencapai SDGs di kemudian hari. Keberhasilan dari kegiatan ini dilihat dari ketercapaian target jumlah peserta yaitu kehadiran sebesar minimal 75% yang terdiri dari Ibu PKK, peternak, serta pengrajin.
Examining the Impact of Scarcity Perception, Visual Appeal, and Fear of Missing Out on Impulse Buying: A Case Study of Blindbox-Popmart Consumers at Beachwalk Bali Putu Ayu Trisna Febrianty; Ni Putu Dera Yanthi; Nyoman Dewi Pitaloka Cahyadi
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 2 (2025): Desember : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i2.7498

Abstract

Blind boxes have become a rapidly growing trend among teenagers due to their primary appeal, which lies in the excitement of “unboxing,” the chance of obtaining rare items, and the emotional experience offered through attractive packaging. This study aims to examine the influence of scarcity perception, visual appeal, and fear of missing out (FOMO) on impulse buying. The research employs a quantitative approach using a survey method with a questionnaire distributed to 200 respondents who buy Blindbox PopMart in Beachwalk Bali. The sampling technique used is purposive sampling with specific criteria. Data analysis was conducted using the Multiple Linear Regression Model with SPSS to test the relationship between the independent variables and the dependent variable. The results indicate that scarcity perception has a positive and significant effect on impulse buying, visual appeal has a positive and significant effect on impulse buying, and fear of missing out also has a positive and significant effect on impulse buying. The findings are expected to be applied by companies in the marketing field to create a sense of scarcity, enhance the visual design appeal of products, and leverage existing trends to boost sales and contribute to the enrichment of the academic literature on consumer behavior.
DAMPAK GREEN PSYCHOLOGICAL CLIMATE DAN ENGAGEMENT TERHADAP PERILAKU ETIS MAHASISWA SEBAGAI CALON TENAGA KERJA Ni Putu Dera Yanthi; Putu Ayu Trisna Febrianty; Nyoman Dewi Pitaloka Cahyadi
JUIMA : JURNAL ILMU MANAJEMEN Vol. 16 No. 1 (2026): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Integrity challenges in academic and professional settings require universities to develop graduates who are not only competent but also ethically grounded as future workers. This study examines the effects of green psychological climate and student engagement on students’ ethical behavior. A quantitative survey design was employed using a five-point Likert questionnaire for the independent variables, while ethical behavior was measured dichotomously. Respondents were active undergraduate students (minimum fourth semester) selected through purposive sampling, totaling 384 participants. Data were analyzed using binary logistic regression, including model fit assessment, simultaneous and partial tests, and odds ratio interpretation. The results indicate that the model is adequate and that green psychological climate and student engagement significantly influence students’ ethical behavior both jointly and individually; student engagement shows a more dominant likelihood effect than green psychological climate. These findings highlight that students’ ethical behavior is shaped by the interaction between an institutional climate that consistently reinforces ethics and sustainability values and students’ active psychological involvement in learning. The study suggests strengthening campus policies on integrity and sustainability and implementing learning strategies that enhance engagement to support more sustainable prevention of unethical behavior.
TRANSFORMASI SISA MAKANAN MENJADI SUMBER DAYA MELALUI TEKNOLOGI MAGGOT BLACK SOLDIER FLY Ni Putu Dera Yanthi; Putu Ayu Trisna Febrianty; Nyoman Dewi Pitaloka Cahyadi
Jurnal Abdi Dharma Masyarakat (JADMA) Vol. 7 No. 1 (2026): April 2026
Publisher : LPPM Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/jadma.v7i1.13170

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan masyarakat Desa Bresela dalam mengelola sampah organik melalui teknologi maggot farming berbasis Black Soldier Fly (BSF). Pengolahan sampah organik masih menjadi tantangan utama di desa tersebut, terutama karena rendahnya pemahaman masyarakat mengenai potensi biokonversi sampah dapur menjadi produk bernilai ekonomi. Kegiatan dilakukan melalui sosialisasi dan praktik langsung yang melibatkan kurang lebih 100 peserta, terdiri dari Ibu-ibu PKK dan masyarakat umum. Evaluasi efektivitas dilakukan melalui pre-test dan post-test yang menilai tiga aspek, yaitu pengetahuan dasar maggot, pemahaman teknik budidaya, dan kesiapan untuk mengimplementasikan budidaya secara mandiri. Hasil kegiatan menunjukkan peningkatan pengetahuan yang signifikan. Pada aspek pengetahuan dasar maggot, skor meningkat dari 28% menjadi 89%, sedangkan pemahaman teknik budidaya meningkat dari 18% menjadi 84%. Kesiapan peserta untuk mencoba budidaya mandiri juga meningkat dari 10% menjadi 56%. Praktik lapangan terbukti menjadi metode paling efektif dalam membangun pemahaman dan mengubah persepsi peserta terhadap maggot yang sebelumnya dianggap kotor menjadi organisme bermanfaat dalam biokonversi sampah. Selain memberikan dampak lingkungan melalui pengurangan timbulan sampah, kegiatan ini juga membuka peluang ekonomi baru melalui pemanfaatan maggot dan kasgot sebagai pakan dan pupuk organik. Secara keseluruhan, program ini menunjukkan bahwa maggot farming layak dikembangkan sebagai model pengelolaan sampah organik berkelanjutan di Desa Bresela.