Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal International Journal of Community Service RESLAJ: Religion Education Social Laa Roiba Journal
Vita Briliana
Trisakti School of Management, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Shop Smart, Stay Safe: Marketplace Safety Education for Students at SMP Negeri 8 Jakarta Vita Briliana; Wasisto Ruswidiono; Deasy Ariyanti Rahayuningsih
International Journal Of Community Service Vol. 6 No. 2 (2026): May 2026 ( Indonesia - Thailand - Malaysia - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i2.971

Abstract

The dominance of the younger generation correlates with high exposure of adolescents to the digital ecosystem (social media and e-commerce), which is saturated with promotions, influencers, and hidden advertisements. This increases the risk of impulsive purchases, fraud, and exposure to online lending/pay later services without adequate understanding. The community service program "Wise Online Shopping" is designed to improve digital literacy and basic financial literacy among junior high school students in Jakarta through an interactive educational approach that aligns with the characteristics of Gen Z/Alpha. The intervention is based on the Stimulus–Organism–Response (S-O-R) framework, with the stimulus being exposure to critical material expected to change students' cognition, emotions, and attitudes, leading to a response of more reflective shopping decisions. The activity was conducted at SMP Negeri 8 Jakarta Pusat on Thursday, December, 11th, 2025 for students in grades VII–VIII (ages 12–14) using a one-group pre-post design with quantitative data (pretest–posttest questionnaires) and qualitative data (observation, written reflection, and group discussion). The material covers online transaction security, identifying advertisements/influencers, scam risks, the dangers of illegal online lending, and child protection aspects in electronic systems. The relevance of the legal aspect is reinforced by Law No. 1 of 2024, which emphasizes the obligation of Electronic System Operators to provide age limit information, child user verification, and abuse reporting mechanisms. The results showed an increase in post-intervention knowledge and a moderate decrease in impulsive buying tendencies, accompanied by increased caution toward influencers and rejection of online lending as a solution for consumption. This program is effective as an initial step for generation Z or Alpha but it requires repeated reinforcement through collaboration between schools, parents, and digital ecosystem policies.
The Influence of Fear of Missing Out, Personalized Artificial Intelligence Recommendations and Conversational User Interfaces on Impulse Buying Behavior, With Brand Engagement as an Intervening Variable Anshar Daud; Vita Briliana; Thika Marliana; Arifhan Ady Dj; Yuliani Istiqomah
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 8 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i8.13571

Abstract

The transformation of the social commerce and artificial intelligence era has fundamentally redefined the dynamics of consumer behavior, especially in the phenomenon of impulse buying behavior. This study aims to analyze the influence of Fear of Missing Out (FoMO), Personalized Artificial Intelligence (AI) recommendations, and Conversational User Interfaces (CUI) on impulse buying behavior, with brand engagement as a mediating variable. Using the theoretical foundation of the Stimulus-Organism-Response (SOR) Framework and Cognitive Load Theory, this quantitative research was designed with an explanatory correlational approach. Data collection was conducted through a structured online survey using a 5-point Likert scale to 250 active e-commerce consumer respondents from Generation Z and Millennials who have experience interacting with AI features and chatbots/voice assistants on digital platforms. The data analysis technique used Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS software. The results of the study are expected to confirm that FoMO as a psychological stimulus, along with personalized AI recommendations and CUI interactivity as technological stimuli, have positive and significant implications directly on brand engagement and impulse buying behavior. Furthermore, brand engagement is proven to play an important role as an intervening variable that strengthens the conversion of psychological and technological impulses into unplanned purchasing actions. The theoretical implications of this research expand the application of the SOR framework in the conversational commerce ecosystem, while its practical implications provide strategic guidance for digital marketers to optimize AI personalization and ethical conversational interactions to drive consumer loyalty and emotional responses. Keywords: Fear of Missing Out (FoMO), Personalized Artificial Intelligence, Conversational User Interfaces, Brand Engagement, Impulse Buying Behavior, SOR Framework.
Co-Authors Anshar Daud Arifhan Ady Dj Rahayuningsih, Deasy Ariyanti Thika Marliana Wasisto Ruswidiono Yuliani Istiqomah