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EFEKTIVITAS STRATEGI PEMASARAN MELALUI INSTAGRAM DALAM MENINGKATKAN KUNJUNGAN PASIEN LAMA DAN BARU KE RUMAH SAKIT Nurlatifah Rahmayanti; Farida Yuliaty
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 10 No. 3 (2024): Volume 10 No. 3 September 2024
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v10i3.4211

Abstract

This study aimed to analyze the effectiveness of using social media, particularly Instagram, in increasing hospital patient visits through a literature review approach. Social media has become a crucial tool in hospital digital marketing strategies, especially in building engagement with users. The analysis was conducted by reviewing several relevant journals that discuss the impact of digital marketing strategies on user engagement and patient visits. The analysis results showed that attractive visual content, consistent posting frequency, and active user interaction can significantly enhance engagement, which in turn leads to an increase in patient visits, both new and returning patients. Additionally, hospitals that utilize social media as a platform for health education successfully build public trust. In conclusion, social media marketing strategies are effective in expanding audience reach and increasing patient visits; however, managing interactions and regular evaluations are key factors that need to be considered to maintain long-term success.
Determinants That Influence the Implementation of Generic Open Source Management Information System Version 2 (SIMGOSV2) at Ryacudu Regional General Hospital Kotabumi Lampung Ayu Lestari Nofiyanti; Kosasih Kosasih; Rahadian Malik; Vip Paramarta; Taufan Nugroho; Farida Yuliaty
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5592

Abstract

The implementation of the Generic Open Source Hospital Management Information System (SIMGOSV2) is essential to support effective and efficient healthcare services. However, challenges such as limited infrastructure, user resistance, and staff competencies remain significant barriers. This study aims to analyze the factors influencing the successful implementation of SIMGOSV2 at Ryacudu District Hospital, Kotabumi, Lampung. A quantitative survey approach was employed, involving 124 purposively selected respondents from a population of 180 employees. Data were collected through questionnaires and analyzed using multiple linear regression to examine the effects of human resource competence, managerial commitment, external factors, and technology on the successful implementation of SIMGOSV2. Findings indicate that human resource competence and managerial commitment significantly affect SIMGOSV2 implementation, while external and technological factors show weaker effects. The coefficient of determination (R²) of 0.681 suggests that 68.1% of the variation in successful implementation is explained by the studied variables. The success of SIMGOSV2 implementation is strongly influenced by human and managerial aspects. Hospitals should strengthen training, motivation, and managerial support while evaluating system features to better enhance work productivity. This study confirms that technological factors are the strongest determinant of SIMGOSV2 implementation success in regional hospitals.
THE INFLUENCE OF HEALTH WORKER PRODUCTIVITY ON IMPROVING HEALTH SERVICES AT SETIABUDI PUBLIC HEALTH CENTER, SOUTH JAKARTA Raden Partinah; Teguh Nurhadi Suharsono; Raden Ricky Agusiady T S; Ayu Laili Rahmiyati; Didin Saepudin; Farida Yuliaty
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20322204

Abstract

This study aims to analyze the influence of health worker productivity on improving health services at the Setiabudi Community Health Center in South Jakarta. The research method used is descriptive quantitative with a sample of 90 respondents. Primary data were collected through questionnaires and processed using the Method of Successive Interval (MSI) to convert ordinal scale data into interval scales before conducting prerequisite tests and hypothesis testing. Data analysis used multiple linear regression. The results of the F test showed that the variables of motivation, income level, work environment, opportunity for achievement, management, and nutritional status simultaneously had a significant effect on health services (F count 12.053; Sig < 0.001) with a contribution (R^2) of 46.6%. Partially, the management variable was the most dominant factor influencing service improvement (t count 5.608; Sig < 0.001). The implications of this study emphasize the importance of strengthening the managerial system and work motivation to optimize the quality of public health services
THE INFLUENCE OF HUMAN RESOURCES AND ORGANIZATIONAL CULTURE ON THE QUALITY OF ONE-DOOR INTEGRATED SERVICES AT THE BANDUNG HIGH COURT THROUGH JOB SATISFACTION AS A MEDIATION VARIABLE Budyawan Herijanto; Vip Paramarta; Kosasih; Farida Yuliaty; Y. Ony Djogo; Fitriana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 3 (2026): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18940038

Abstract

This study aims to analyze the mediating role of job satisfaction in the influence of human resources (HR) and organizational culture on the quality of the One-Stop Integrated Service (PTSP) at the Bandung High Court. The background of this study is the persistence of public complaints regarding aspects of service speed and procedures, which indicates the need to strengthen internal organizational factors. This study uses a quantitative approach with an explanatory method. The research sample consisted of 103 employees determined using the Slovin formula from a total population of 137 people. Data were analyzed using path analysis with the help of IBM SPSS version 26. The results showed that HR and organizational culture have a positive and significant effect on job satisfaction and service quality. Job satisfaction was proven to have a significant effect on service quality. However, the Sobel test showed that job satisfaction does not act as a significant mediator in the relationship between HR and organizational culture on service quality. Organizational culture has a more dominant influence than HR. This finding confirms that improving service quality in judicial institutions is more effective if it is focused on directly strengthening HR and organizational culture, in addition to efforts to improve employee job satisfaction.
THE EFFECT OF JOB STRAIN AND DEFENSE MECHANISMS ON BURNOUT OF HEALTH WORKERS WITH RESILIENCE AS AN INTERVENING VARIABLE (Study at Dr. Nur's Clinic, Cimahi City) Feni Oktafiani; Sri Rochani Mulyani; Raden Ricky Agusiady T.S.; Ayu Laili Rahmiyati; Vip Paramarta; Farida Yuliaty
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20712626

Abstract

Burnout is a psychological problem frequently experienced by healthcare workers due to high work demands, emotional stress, and patient care responsibilities. This study aims to analyze the influence of job strain and defense mechanisms on healthcare worker burnout, with resilience as an intervening variable at Dr. Nur Clinic in Cimahi City. This study used a quantitative approach with a survey method of healthcare workers working at Dr. Nur Clinic. The data analysis technique used Structural Equation Modeling (SEM) based on Partial Least Square (PLS) to test the relationship between the research variables. The results showed that job strain significantly influenced resilience, while defense mechanisms also had a significant influence on resilience. Resilience was shown to have a significant influence on healthcare worker burnout. Job strain did not directly influence burnout, while defense mechanisms had a significant effect on burnout. In addition, resilience was shown to mediate the relationship between job strain and defense mechanisms on burnout. The findings of this study indicate that burnout in healthcare workers is not only influenced by work pressure, but also by the individual's psychological ability to deal with work stress. Therefore, strengthening resilience and developing adaptive coping strategies are important to reduce the risk of burnout in healthcare workers.