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All Journal Dinasti International Journal of Education Management and Social Science Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Farida Yuliaty
Universitas Sangga Buana YPKP, Bandung
Education

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EFEKTIVITAS STRATEGI PEMASARAN MELALUI INSTAGRAM DALAM MENINGKATKAN KUNJUNGAN PASIEN LAMA DAN BARU KE RUMAH SAKIT Nurlatifah Rahmayanti; Farida Yuliaty
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 10 No. 3 (2024): Volume 10 No. 3 September 2024
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v10i3.4211

Abstract

This study aimed to analyze the effectiveness of using social media, particularly Instagram, in increasing hospital patient visits through a literature review approach. Social media has become a crucial tool in hospital digital marketing strategies, especially in building engagement with users. The analysis was conducted by reviewing several relevant journals that discuss the impact of digital marketing strategies on user engagement and patient visits. The analysis results showed that attractive visual content, consistent posting frequency, and active user interaction can significantly enhance engagement, which in turn leads to an increase in patient visits, both new and returning patients. Additionally, hospitals that utilize social media as a platform for health education successfully build public trust. In conclusion, social media marketing strategies are effective in expanding audience reach and increasing patient visits; however, managing interactions and regular evaluations are key factors that need to be considered to maintain long-term success.
Determinants That Influence the Implementation of Generic Open Source Management Information System Version 2 (SIMGOSV2) at Ryacudu Regional General Hospital Kotabumi Lampung Ayu Lestari Nofiyanti; Kosasih Kosasih; Rahadian Malik; Vip Paramarta; Taufan Nugroho; Farida Yuliaty
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5592

Abstract

The implementation of the Generic Open Source Hospital Management Information System (SIMGOSV2) is essential to support effective and efficient healthcare services. However, challenges such as limited infrastructure, user resistance, and staff competencies remain significant barriers. This study aims to analyze the factors influencing the successful implementation of SIMGOSV2 at Ryacudu District Hospital, Kotabumi, Lampung. A quantitative survey approach was employed, involving 124 purposively selected respondents from a population of 180 employees. Data were collected through questionnaires and analyzed using multiple linear regression to examine the effects of human resource competence, managerial commitment, external factors, and technology on the successful implementation of SIMGOSV2. Findings indicate that human resource competence and managerial commitment significantly affect SIMGOSV2 implementation, while external and technological factors show weaker effects. The coefficient of determination (R²) of 0.681 suggests that 68.1% of the variation in successful implementation is explained by the studied variables. The success of SIMGOSV2 implementation is strongly influenced by human and managerial aspects. Hospitals should strengthen training, motivation, and managerial support while evaluating system features to better enhance work productivity. This study confirms that technological factors are the strongest determinant of SIMGOSV2 implementation success in regional hospitals.
Co-Authors Ayu Lestari Nofiyanti Kosasih Nurlatifah Rahmayanti Rahadian Malik Taufan Nugroho Vip Paramarta