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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK)
Uray Neti
Program Studi Pendidikan Ekonomi FKIP Untan Pontianak
Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Other

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PENGARUH INTENSITAS PENGGUNAAN MEDIA SOSIAL TERHADAP PERILAKU KONSUMTIF MAHASISWA PRODI PENDIDIKAN EKONOMI UNIVERSITAS TANJUNGPURA Uray Neti; Maria Ulfah; Husni Syahrudin
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 9, No 9 (2020): September 2020
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v9i9.42368

Abstract

 AbstractThe research were to determine the intensity of the emloyment of social media within the students of the Economic Education Study Program of University  Tanjungpura, the consumptive behavior of the scholars of the Economic Education Study Program of the University of Tanjungpura, and  the influence of the intensity of the employment of social media on the consumptive behavior of the scholars of the Economic Education Study Program of the University of Tanjungpura. This study used a quantitative approach to causativ forms. The population was students of standard Economic Education Study Program A with a sample 65 students and uses a form. The results showed: That the intensity social media use of Regular Economics science Education Student A was categorised as high with a share of 65.2%. The level of consumptive behavior of standard Economic science Education Student A was categorised as high with a share of 69.60%. The coefficient of determination of 0.215 indicateed that the intensity of the use of social media has an effect of 21.5% on student consumptive behavior and the remaining 78.5% is influenced by other variables. Keywords: Consumptive Behavior, Intensity of Use, Social Media
Co-Authors Husni Syahrudin Maria Ulfah