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ANALISIS MANAJEMEN SUMBER DAYA MANUSIA PADA KOPERASI KARYAWAN TIRTA DHARMA KHATULISTIWA PDAM KOTA PONTIANAK Bella Arista; Maria Ulfah; Bambang Genjik Sumartono
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 11, No 11 (2022): NOVEMBER 2022
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v11i11.59310

Abstract

Based on and discussion of this research, it is known that: (1) Human Resource Development Strategy by Tirta Dharma Employee Cooperative, with motivation and training on the job and off the job. (2) The obstacles faced in developing Human Resources by the Tirta Dharma Khatulistiwa PDAM Pontianak City Employee Cooperative are educational background, constraints, and cost constraints faced by the Employee Cooperative. (3) Solutions to deal with obstacles in human resource development by the Tirta Dharma Khatulistiwa PDAM Employee Cooperative with a focus on implementing development programs and motivating employees to improve their performance.
ANALISIS ELEMEN BRAND EQUITY DAN HUBUNGANNYA DENGAN LOYALITAS PELANGGAN PRODUK EIGER Tika Rahmawati; Aminuyati Aminuyati; Maria Ulfah
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 11, No 9 (2022): SEPTEMBER 2022
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v11i9.58837

Abstract

This study is a research that aims to analyze the perception of brandequity elements and their relationship with customer loyalty of Eigerproducts to students of Economics Education FKIP Untan. Themethod used in this study is a qualitative research approach, namelyresearch procedures that utilize descriptive data in the form of writtenor spoken words from observable people and actors. The form ofresearch used is a case study. The object of this research is theeconomic education student of FKIP Untan who has previously filledout a google form to complete pre-research data and is looking forEiger users with the criteria of having at least 2 Eiger products. Thenumber of students who became informants in this study were 11people. The results obtained are all elements of brand equity havepositive perceptions of users, in this case students of EconomicsEducation FKIP Untan.