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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK)
Nuraini Asriati
Program Studi Magister Pendidikan Ekonomi FKIP Untan Pontianak
Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Other

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ANALISIS PELATIHAN BUDIDAYA PINANG DAN STRATEGI PEMASARAN DALAM MENINGKATKAN PENDAPATAN KELOMPOK TANI MANDIRI Ay Noor Rofik; Nuraini Asriati; Syamsuri Syamsuri
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 11, No 2 (2022): Februari 2022
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v11i2.52929

Abstract

AbstractThis research aims to review and analyze cultivation training and marketingstrategies in increasing the income of farmers gropus In Rasau Jaya. This form ofresearch is qualitative research with this type of case study research. The data sourcein this study is a member of a farming group consisting of 4 groups whose each groupcontains 5 members so that the total data source is 20 people. Its data collectiontechnique is to use data triangulation techniques consisting of observation, interviewand documentation. The results of this study showed that in the training of cultivationregarding material 1-3 given by the group of 1,2,3,4 already understand well allmaterials provided by the coaches, the masketing strategy carried out by 4 groupstends to use the same strategy that offers products in the form of fresh betel nut, dryand processed betel nut, the price offered Rp5,000-Rp60,000 distribution channelthrough the long process from farmers to export promotions carried out is a strategy.Public relations and personal selling. There is an increase in the income of the farmergroup 1-4 before and after the cultivation of betel nut; for the overall increase in theincome of the average farmer group is 5.41%Keywords: Training, Betel Cultivation, Marketing Strategy, Farmer’s Income
EFFECTS OF ENTREPRENEURSHIP AND BUSINESS ETHICS ON BUSINESS RESTAURANT BEHAVIOR PONTIANAK CITY Donna Febrilia; Nuraini Asriati; Herkulana Herkulana
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 8, No 6 (2019): JUNI 2019
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v8i6.33642

Abstract

AbstractThe purpose of this study is to determine the effect of Entrepreneurship and Business Ethics on Restaurant Business Conduct in Pontianak City. The research method used is a type of causality study. The population in this study were 136 restaurants spread throughout the city of Pontianak and were sampled in this study. Data analysis using SPSS version 16.00. The sample used are 97 Padang restaurants. The techniques used to collect data needed in the analysis of the discussion are: Non-participant observation techniques, questionnaires and interviews. Testing the data analysis was done using Multiple Linear Regression Analysis. Based on the results of the study, it was found that the average entrepreneurial of restaurants was in the poor category, while the average business ethics of restaurants was in the poor category while the average business behavior of restaurants was in the good category. Based on the results of the study it can be concluded that there is a significant effect of entrepreneurial knowledge. Keywords: Entrepreneurship, Business Ethics, Restaurant Business Behavior
Co-Authors Ay Noor Rofik Donna Febrilia Herkulana Herkulana Syamsuri Syamsuri