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All Journal Journal of Management, Economic, and Accounting Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Chaerul Rizky
Universitas Pembangunan Panca Budi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI PENINGKATAN SUMBER DAYA MANUSIA PELAKU UMKM DESA MELALUI OPTIMASI PLATFORM DIGITAL DALAM ASPEK PRODUKSI, PEMASARAN DAN PERMODALAN Chaerul Rizky; Yohny Anwar; Noni Ardian; Roisayudha Pradhana Suharsono
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 4 No. 2 (2024): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/hwsasx43

Abstract

Kegiatan pengabdian masyarakat ini dilaksanakan di Desa Pematang Serai dengan tujuan meningkatkan kapasitas sumber daya manusia pelaku UMKM desa melalui optimasi platform digital. Peserta kegiatan terdiri dari 50 pelaku UMKM lokal yang bergerak di berbagai sektor usaha. Program ini berfokus pada tiga aspek utama: produksi, pemasaran, dan permodalan. Dalam aspek produksi, peserta dilatih menggunakan aplikasi manajemen inventaris dan quality control berbasis cloud untuk meningkatkan efisiensi. Pada aspek pemasaran, pelaku UMKM diperkenalkan dengan strategi pemasaran digital melalui media sosial dan e-commerce, dengan target peningkatan penjualan online sebesar 30% dalam 6 bulan. Sementara untuk aspek permodalan, peserta diajarkan mengakses layanan fintech dan crowdfunding, dengan hasil 40% peserta berhasil mendapatkan tambahan modal melalui platform digital. Metode yang digunakan meliputi ceramah, simulasi, dan pendampingan individu. Dampak jangka panjang dari kegiatan ini diharapkan dapat meningkatkan daya saing dan kemandirian ekonomi pelaku UMKM di Desa Pematang Serai, serta memperkuat ekonomi lokal melalui pengembangan bisnis yang lebih modern dan terintegrasi dengan teknologi digital
The Effect of Work Communication, Work Quality, and Career Development on Employee Job Satisfaction at PT Nasco (Indopine) in Deli Serdang Regency Arya Novanda; Emi Wakhyuni; Chaerul Rizky
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1524

Abstract

This study aims to examine the effect of work communication, work quality, and career development on employee job satisfaction at PT Nasco (Indopine) in Deli Serdang Regency. A quantitative approach with a descriptive research design was applied, and data analysis was performed using SPSS version 26. The population consisted of all 68 permanent and non-permanent employees, with the sample taken using a non-probability saturated sampling method, meaning the entire population was used as the sample. Partial test results indicate that work communication has a positive and significant effect on job satisfaction (t_calculated = 27.460 > t_table = 1.99773), work quality also has a positive and significant effect (t_calculated = 16.194 > t_table), and career development has a positive and significant effect as well (t_calculated = 10.587 > t_table). Simultaneously, all three independent variables positively and significantly influence job satisfaction, with F_calculated = 1,592.086 > F_table = 2.75 Hypothesis testing shows that the alternative hypothesis (H₁) is accepted and the null hypothesis (H₀) is rejected, both partially and simultaneously. The coefficient of determination (Adjusted R²) of 0.986 indicates that 98.6% of the variation in employee job satisfaction is explained by work communication, work quality, and career development, while the remaining 1.4% is influenced by other variables not examined in this study.
Co-Authors Arya Novanda Noni Ardian Roisayudha Pradhana Suharsono Yohny Anwar