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All Journal Jurnalistik dan Media
Fani Nur Jannah
Politeknik Negeri Jakarta
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Analisis Communitization dalam Platform Social reading di Indonesia Fani Nur Jannah; Amalia Rizky Fatonah; Maida Turnip
Jurnalistik dan Media Vol. 2 No. 1 (2024)
Publisher : Program Studi Penerbitan, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jjm.v2i1.6660

Abstract

The concept of social reading as a community platform for book readers emerged as the adoption of information technology in the field of book and ebook publishing. Where, this platform appears as a place between writers, readers, and publishers to interact with each other. Even since the covid-19 pandemic, the development of social reading platforms has been growing rapidly. This can be seen from the many similar platforms that have appeared during the pandemic. In this article, the author wants to analyze the communitization concept which is part of the new wave marketing in the development of social reading in Indonesia. By using a qualitative approach based on the constructivist paradigm and the case study method, this research raises several findings. Among other things, if the emergence of a social reading platform indirectly makes it easier for writers and publishers to find their target market, communicate interactively with them, and carry out a good marketing communication strategy. With the nature of horizontal interaction between them and the existence of technology as a medium, this is in accordance with the communitization aspect of New Wave Marketing.
Gaya Bahasa Lead Berita Pada Kanal Daerah Media RRI.Co.Id Nisfah Dianti Mawaddah Harahap; Fani Nur Jannah
Jurnalistik dan Media Vol. 2 No. 2 (2024)
Publisher : Program Studi Penerbitan, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jjm.v2i2.7132

Abstract

In today's digital era, online media has become the primary choice for the public to access information quickly and easily. These platforms offer a diverse range of content, from business and politics to technology and entertainment. News, as an informational product of online media, plays a crucial role in conveying facts and ideas that are engaging to the audience. According to Sumadiria (2016), news can be categorized into two types: hard news and soft news. The structure of news writing follows specific elements, including the headline, dateline, lead, body, and conclusion. The lead serves as an important summary that captures readers' interest and must address the 5W+1H questions (What, Who, When, Where, Why, and How).This study aims to analyze the application of language style in writing leads on the regional channel of rri.co.id Jakarta network. The methodology employed is descriptive, utilizing data collection techniques such as literature review, direct observation during an industry internship at Radio Republik Indonesia, and interviews with editorial staff. From the analysis of 10 news articles published in December 2023, it was found that only 20% of the leads met the concise criteria (30-45 words), while 80% exceeded this limit. The most frequently used elements were "What" and "Who."The conclusion of this research indicates that the leads in news articles on the regional rri.co.id channel do not fully meet all 5W+1H elements and the necessary concise characteristics to attract readers' attention. This suggests a need for improvement in lead writing to be more effective in delivering information to the public. This study provides insights into the importance of language style in online journalism to enhance news appeal.
Co-Authors Amalia Rizky Fatonah Maida Turnip Nisfah Dianti Mawaddah Harahap