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All Journal Jurnal Borneo Administrator: Media Pengembangan Paradigma dan Inovasi Sistem Administrasi Negara Jurnal Kajian Komunikasi KOMUNIKA Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Kreativitas PKM International Journal of Communication and Society Jurnal Media dan Komunikasi Indonesia JOMPA ABDI: Jurnal Pengabdian Masyarakat Jurnal Pengabdian West Science Journal of Smart Agriculture and Environmental Technology Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora Jurnal Komunikasi dan Ilmu Sosial Jurnal Pengabdian Masyarakat Satya Widyakarya PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora
Yudie Aprianto
Universitas Pembangunan Nasional Veteran, Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Komunikasi Kepemimpinan dalam Perubahan Organisasi Pemerintah Yudie Aprianto; Wahyudi Kumorotomo; Rajiyem Rajiyem
Jurnal Media dan Komunikasi Indonesia Vol 4, No 1 (2023): MARCH
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.83297

Abstract

An organization experiences changes on a constant basis. The institution is driven to adapt and survive in this competitive environment by both internal and external stimuli. To manage organisational change, leaders play a crucial role. However, more research is still needed in the field of how leaders react and communicate in the context of organizational change, particularly in the public institution. In explaining leadership communication in organizational change, existing studies frequently use widely accepted views such as leadership styles that frequently contradict one another. Therefore, this research aims to investigate how leadership communication is carried out in the context of organizational change. How a public organization prepares for and integrates into a new government organization is investigated using qualitative and interpretive methods with a case study method. The role of leadership communication in managing organizational change was examined from a sensemaking point of view. In order to gain a complete picture of leadership communication, 17 participants were interviewed at different organizational levels. By demonstrating how leaders navigate an organization's managerial change discourse by integrating their bracketed information from various relevant sources, choosing information, and reconstructing information through communication, this article makes a valuable contribution to the literature on leadership communication.
Linking Women Farmer Perceptions and Knowledge of Soil Health to Climate-Smart Coffee Cropping Management Handayani, Iin; Aprianto, Yudie; Ferguson, D; Widiastuti, Heppy
Journal of Smart Agriculture and Environmental Technology Vol. 2 No. 1 (2024): April 2024: Published, 2024-04-02
Publisher : Indonesian Soil Science Society of South Sumatra in Collaboration With Soil Science Department, Sriwijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60105/josaet.2024.2.1.1-8

Abstract

Coffee cropping is very sensitive to global warming, thus affecting coffee growers, particularly women farmers and their economies. As unpredictable weather continues to limit the suitability of the majority of traditional coffee-growing regions, women farmers are applying climate-smart agriculture (CSA) practices as a means of climate change mitigation and adaptation through healthy soil identification. Healthy soil is an important indicator that determines the  sustainability of coffee cropping under CSA practices. This study determined women farmers’ knowledge of soil health indicators and perspectives on CSA practices in the coffee cropping region of Sumatra, Indonesia. The qualitative analysis based on the interviews and focus group discussions from 90 women farmers revealed that the most common soil health indicators were soil color and soil organic matter, while the least common was soil ecology. The best climate-smart coffee cropping practices were from the agroforestry system and the least were observed in the long-term conventional tillage system. Over 80% of women farmers express a strong belief in the effectiveness of soil health indicators for implementing successful climate-smart farming methods. The majority of the women recognized the importance of the use of cover crops and strategies to prevent soil erosion. Knowledge about the benefits of soil amendments and intercropping was limited. Women farmers need to have more opportunities for training on various aspects in soil management as a mechanism for climate change adaptation as well as to improve their land for the sustainability of coffee production and their resilience in coffee farming. In order for the farm communities to make the full transition to CSA practices, the success factors and benefits of this management must be demonstrated to the coffee farmers.
The relationship between communication apprehension and leadership styles in a job recruitment process Aprianto, Yudie
International Journal of Communication and Society Vol 4, No 1 (2022): June 2022
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v4i1.240

Abstract

Nowadays, many organizations seek to accelerate the employees’ communication effectiveness. However, only a few put efforts into reducing communication apprehension and understanding their potential in leadership. This paper seeks to investigate the correlation between communication apprehension and leadership styles, and consequently tries to investigate its impact on individuals’ success in a job recruitment test. A total of 114 participants were gathered in an online survey from a government institution’s recruitment process. The inferential statistic tests (ANOVA) were used to determine differences in leadership styles and their communication apprehension based on respondents’ success in the recruitment process. Results showed that respondents who have high communication apprehension would display task-oriented leadership behaviors and were tended to be more focusing on their role and performance, while the lower communication apprehension indicated more relation-oriented leadership behaviors. Moreover, applicants with a relational leadership style would likely pass a job recruitment test and were more likely to have a successful result in a recruitment process than ones with a task-oriented leadership style. Additionally, this research also gives a glimpse of communication apprehension study in non-western countries. The findings suggest a need for organizations in addressing these issues in order to develop their employees’ communication capacity. Limitations and future research are also discussed in this paper.
Pemanfaatan AI dalam Komunikasi Bisnis sebagai Upaya Meningkatkan Kinerja Pegawai Yudie Aprianto
Jurnal Pengabdian West Science Vol 3 No 09 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i09.1528

Abstract

Artificial intelligence (AI) telah menjadi bagian dari dinamika dalam kehidupan modern saat ini. Namun, pemanfaatannya masih belum optimal, khususnya dalam memahami manfaat dan etika dalam penggunaan AI dalam bekerja secara profesional, seperti dalam komunikasi bisnis. Untuk itu, kegiatan pengabdian masyarakat ini menjadi bagian dari upaya tidak hanya dalam memperluas wawasan, namun juga membangun keterampilan yang digunakan secara etis. Metode yang dilakukan dengan pemaparan materi, diskusi, dan juga praktik. Hasil menunjukkan bahwa kegiatan ini efek dalam meningkatkan pengetahuan dan juga keterampilan dalam memanfaatkan AI untuk mendukung pekerjaan.
Brand Credibility and Response Consumer on Youtuber Endorsement Virga, Rika Lusri; Anggreni, Likha Sari; Aprianto, Yudie; Rosa, Naili
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4546

Abstract

A company is developing a strategy for product introduction to a crowded audience. An effective promotional method involves endorsements by prominent figures such as celebrities and community leaders. The company utilizes its service, branded as Shipper, to deliver products. Pair Gram and a currently trending YouTuber serve as endorsers for the product. The endorsers in question are Fiki Naki and Dayana. However, disputes arose between the endorsers, leading to misunderstandings in the digital realm. This conflict resulted in many followers expressing dissatisfaction and unfollowing Dayana's account. The objective of the study is to analyze digital advertising's impact on brand credibility and consumer response to Shipper's products using ethnographic methods. The methodology involves detailed observation of social media data from Instagram, particularly the comment sections on Fiki Naki's endorsement content. The study's findings indicate that the brand credibility associated with Fiki Naki and Dayana received negative feedback from their followers in the comments. Followers perceived the endorsed products as inauthentic, viewing the videos as mere entertainment rather than genuine endorsements. The findings highlight two key concepts, consumer understanding of endorsement activities and the professionalism inherent in endorsement collaborations.
Leadership On Social Media Throughout Political Campaigns: A Bibliometric Analysis Aprianto, Yudie; Anggreni, Likha Sari; Virga, Rika Lusri
KOMUNIKA Vol 8 No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/x0783z40

Abstract

Understanding their impact on leadership dynamics is crucial as digital platforms become increasingly integral to political communication. This study systematically analyzes existing literature to identify key trends, influential authors, and prominent themes in the field. By employing quantitative methods, we assess the growth of publications related to social media leadership in political contexts, highlighting the evolution of strategies used by political leaders to engage with constituents. A comprehensive collection of 608 articles was gathered from peer-reviewed journals spanning a range of publication years from 2005 to October 2024 to clarify longitudinal trends thoroughly. The findings illustrate the relation between social media leadership and successful campaign outcomes, emphasizing the role of digital engagement in modifying public perception. Additionally, the review uncovers gaps in the current research, suggesting areas for future investigation, such as the ethical implications of social media tactics and the role of misinformation. This paper gives insights into a broader understanding of leadership in both the political and digital age, providing valuable insights for scholars, professionals, and policymakers navigating the complexities of social media in political campaigns. 
PELATIHAN PEMASARAN DIGITAL DALAM MEMBANGUN KETERAMPILAN DIGITAL PARA PELAKU INDUSTRI PARIWISATA Virga, Rika Lusri; Aprianto, Yudie; Anggreni, Likha Sari
Jurnal Pengabdian Masyarakat Satya Widyakarya Vol. 3 No. 2 (2025): JASW Vol. 03 No. 02 (2025): April-September 2025
Publisher : Lembaga Penelitian, Publikasi, & Pengabdian kepada Masyarakat, Universitas Satya Negara Indonesia (LP3M-USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jasw.v2i2.13

Abstract

Naskah ini membahas pentingnya pelatihan pemasaran digital bagi individu di industri pariwisata. Seiring dengan semakin digitalnya dunia, penting bagi para profesional pariwisata untuk mengembangkan keterampilan digital mereka agar tetap kompetitif. Penelitian ini menyoroti bagaimana strategi pemasaran digital yang efektif dapat meningkatkan visibilitas dan keterlibatan, yang pada akhirnya mendorong keberhasilan bisnis. Melalui program pelatihan, peserta belajar untuk menjelajahi berbagai platform digital, menciptakan konten yang menarik, dan memanfaatkan media sosial secara efektif. Temuan menunjukkan bahwa membekali pelaku industri dengan keterampilan ini tidak hanya menguntungkan bisnis mereka, tetapi juga berkontribusi pada pertumbuhan keseluruhan sektor pariwisata. Dengan membangun budaya pembelajaran dan adaptasi yang berkelanjutan, industri pariwisata dapat berkembang di tengah lanskap digital yang terus berubah. Penelitian ini menekankan perlunya dukungan dan sumber daya yang berkelanjutan untuk memberdayakan para profesional, memastikan mereka siap menghadapi tantangan era digital.
Pemanfaatan AI dalam Komunikasi Bisnis sebagai Upaya Meningkatkan Kinerja Pegawai Aprianto, Yudie
Jurnal Pengabdian West Science Vol 3 No 09 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i09.1528

Abstract

Artificial intelligence (AI) telah menjadi bagian dari dinamika dalam kehidupan modern saat ini. Namun, pemanfaatannya masih belum optimal, khususnya dalam memahami manfaat dan etika dalam penggunaan AI dalam bekerja secara profesional, seperti dalam komunikasi bisnis. Untuk itu, kegiatan pengabdian masyarakat ini menjadi bagian dari upaya tidak hanya dalam memperluas wawasan, namun juga membangun keterampilan yang digunakan secara etis. Metode yang dilakukan dengan pemaparan materi, diskusi, dan juga praktik. Hasil menunjukkan bahwa kegiatan ini efek dalam meningkatkan pengetahuan dan juga keterampilan dalam memanfaatkan AI untuk mendukung pekerjaan.
Transformasi Digital Perpustakaan Desa untuk Meningkatkan Minat Baca Masyarakat di Desa Badran dan Bengkal Kabupaten Temanggung Rika Lusri Virga; Likha Sari Anggreni; Yudie Aprianto; Indah Nariyatur Rachmah
Jompa Abdi: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2026): Jompa Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jompaabdi.v5i2.2923

Abstract

Kesenjangan antara rendahnya budaya literasi membaca dan tingginya akses internet di Indonesia menunjukkan perlunya strategi inovatif dalam mengembangkan minat baca masyarakat. Transformasi perpustakaan desa menuju digitalisasi menjadi salah satu solusi strategis. Fokus utama dalam penelitian ini diarahkan pada upaya transformasi perpustakaan desa melalui proses digitalisasi dengan menelaah strategi perencanaan, implementasi, serta dampaknya terhadap peningkatan akses bacaan masyarakat di perpustakaan desa Badran dan Bengkal. Penelitian ini menggunakan konsep teori network society untuk melihat bagaimana transformasi digital perpustakan memengaruhi akses informasi masyarakat. Penelitian ini merupakan penelitian participatory action research dengan menjadikan metode observasi dan dokumentasi sebagai metode pengumpulan datanya. Lokasi penelitian dilakukan di perpustakaan Desa Badran dan Desa Bengkal, Kabupaten Temanggung. Kegiatan terdiri dari pelatihan kepada pengurus perpustakaan di kedua desa terkait media sosial, desain grafis, editing video, dan aplikasi digital perpustakaan. Hasil dari penelitian ini menunjukkan bahwa adanya transformasi perpustakaan desa melalu proses digitalisasi memberikan dampak positif pada perpustakaan desa Badran dan Bengkal. Dengan adanya digitalisasi tersebut, perpustakaan Desa Badran terlihat lebih tertata rapi dengan sistem penomoran dan sirkulasi yang jelas. Akses terhadap buku bacaan menjadi lebih mudah, cepat, dan relevan. Selain itu, akun media sosial perpustakaan mulai aktif digunakan sebagai sarana publikasi. Dengan demikian, masyarakat terutama anak-anak meningkat.
Hidden divide in literacy gap of muslim women from online gender based violence Anggreni, Likha Sari; Virga, Rika Lusri; Aprianto, Yudie; Idowu, Olumayowa Adeleke
Jurnal Kajian Komunikasi Vol 14, No 1 (2026): June 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v14i1.69199

Abstract

Background: In the growth of the digital environment, women face structural vulnerabilities, especially in cases of Online Gender-Based Violence (OGBV) in Indonesia. Purpose: Many studies expose how skilled digital and technological mastery among top activists, but a significant gap remains in understanding how the digital divide impacts grassroots Muslim women’s safety. This research seeks to chart the digital gap among members of Nasyiatul ‘Aisyiyah in Yogyakarta and Fatayat NU in Kediri, to see how the gap affects OGBV prevention. Methods: The study adopted a qualitative semi-ethnographic approach, including in-depth interviews, field observations, and document analysis. The study adopted a qualitative semi-ethnographic approach involving in-depth interviews with three members of Aisyiah and Fatayat in Yogyakarta and Kediri. Data were also supplemented by observing their daily activities while accessing digital media and documenting their past activities. Results: The results revealed a hidden divide among less critical women in digital literacy and particularly technical security, as well as formal reporting systems, despite access through their devices. In addition, the culture within that society has influenced how women perceive and address online threats. Conclusion: The findings indicate that the digital divide is a structural problem and that it contributes to women’s ability to digitally defend themselves in times of crisis. Implications: In intellectual terms, these findings depict a complex picture of the tiptoeing line that lies in Islamic gender and communication discourses. In reality, the research implies that community-based literacy initiatives should consider integrating digital safety with religious morals. It also highlights the immediate imperative of multi-stakeholder cooperation among religious communities, state actors, and digital platforms to redress the silencing of women.
Co-Authors Alia Saputri Azwar, Azwar Felia Agni Lestari Ferguson, D Handayani, Iin Haura Asqo Balqis Idowu, Olumayowa Adeleke Indah Nariyatur Rachmah Isanur Sita Likha Sari Anggreni Mohammad Isa Gautama Rajiyem Rajiyem Rika Lusri Virga Rika Lusri Virga, Rika Lusri Rosa, Naili Uljanatunnisa Uljanatunnisa Wahyudi Kumorotomo Widiastuti, Heppy Witanti Prihatiningsih