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All Journal Jurnal Sosiologi Reflektif Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam KOMUNIKA JPM (Jurnal Pemberdayaan Masyarakat) Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Profetik Jurnal Bakti Saintek: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi AT-TABAYYUN: Journal Islamic Studies al-Balagh : Jurnal Dakwah dan Komunikasi Jurnal Pengabdian Masyarakat Satya Widyakarya
Rika Lusri Virga, Rika Lusri
UIN Sunan Kalijaga Yogyakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Pelatihan Jurnalistik untuk Mewujudkan Media Ramah Anak Rika Lusri Virga; Fatmadian Pratiwi; Rama Kertamukti; Pihasniwati Pihasniwati; Diah Ajeng Purwani
Jurnal Bakti Saintek: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 2 No. 1 (2018)
Publisher : Fakultas Sains dan Teknologi, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (705.286 KB) | DOI: 10.14421/jbs.1153

Abstract

Banyaknya berita yang mengandung konten yang tidak wajar di konsumsi oleh anak-anak akhirnya menjadi dasar dilaksanakannya pengabdian masyarakat ini. Pengabdian masyarakat yang berisi pelatihan jurnalistik untuk mewujudkan media ramah anak mengharapkan kedepan anak-anak mengetahui bagaimana sebuah berita yang sering mereka lihat di produksi. Mereka juga dilatih untuk melakukan kegiatan jurnalistik sederhana. Pada pelatihan ini dilaksanakan melalui beberapa tahapan yaitu tahap orientasi dan pengenalan, Pengenalan jurnalistik untuk anak, praktek jurnalistik untuk anak dan evaluasi. Seluruh tahap dilaksanakan di Masjid Al Hidayah yang diikuti oleh anak-anak TPA usia SD. Setiap kegiatan terlaksana dengan baik dan menghasilkan karya-karya yang dipublikasikan di Majalah Dinding Masjid.[The amount of news that contains inappropriate contents which is consumed by children, become the basis of the implementation of this community service. Community service in the form of journalistic training was aiming to create child-friendly media, in the hopes that in the future, children will know how a news which is they often see is producted. They are also trained to perform simple journalistic activities. This training is conducted through several stages of orientation and introduction, Journalism Introduction for Children, Journalistic Practice for children and evaluation. The whole stage was held at Al Hidayah Mosque which was followed by children of TPA of the elementary school age. Every activity was well executed and produced works published in the Mosque's Wall Magazine.]
Pendampingan Penguasaan Bahasa Inggris dan Penguatan Akidah Pada Remaja Masjid Sebagai Pemandu Wisata Desa Wisata Towil, Kulonprogo, dalam Menghadapi Masyarakat Ekonomi Asean (MEA) Niken Puspitasari; Fatma Dian Pratiwi; Siantari Rihartono; Lukman Nusa; Diah Ajeng Purwani; Rika Lusri Virga
Jurnal Bakti Saintek: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 1 No. 2 (2017)
Publisher : Fakultas Sains dan Teknologi, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (842.254 KB) | DOI: 10.14421/jbs.1154

Abstract

Pengabdian yang dilaksanakan di desa Bantar Kecamatan Sentolo Kulonprogo Yogyakarta ini dilakukan oleh Tim dosen Prodi Ilmu Komunikasi UIN Sunan Kalijaga dalam upayanya memberikan pemahaman mengenai penguatan akidah serta keterampilan berbahasa inggris bagi remaja mesjid sebagai pemandu desa wisata Towilfiets yang merupakan komunitas mitra pengabdian dalam menyongsong era Masyarakat Ekonomi Asean (MEA). Berbasis Community Development (pengembangan masyarakat) sebagai landasan teori, pelaksanaan kegiatan dilakukan melalui 4 tahap yaitu sosialisasi program kerja, pendampingan penguasaan bahasa asing, pendampingan penguatan akidah, dan evaluasi kegiatan pengabdian. Ikut terlibat pihak-pihak yang bertanggung jawab atas kepercayaan penggunaan lokasi pendampingan, dalam hal ini Kepala Desa dan takmir masjid. Evaluasi kegiatan dilihat melalui keterampilan berbahasa inggris berupa “role play” dengan memberikan greeting kepada wisatawan asing, kemudian menjelaskan spot-spot wisata yang biasa dijadikan sebagai objek wisata serta menjelaskan secara sederhana komponen-komponen sepeda yang digunakan saat melakukan kegiatan wisata desa. Evaluasi penguatan akidah berupa penanaman pengetahuan agama yang meliputi keimanan yang berimplikasi terhadap akhlak. penguatan selanjutnya adalah pada bagian peribadatan yang sifatnya lebih psikomotorik, seperti halnya shalat, wudlu, dan bacaan surat-surat pendek dan lain-lain.
Pemberdayaan Pedagang Pasar dengan Pemanfaatan Aplikasi Online Menuju Digitalisasi Pasar Rakyat di Kabupaten Bantul Purwani, Diah Ajeng; Pratiwi, Fatma Dian; Puspitasari, Niken; Virga, Rika Lusri; Nusa, Lukman
Jurnal Pemberdayaan Masyarakat Vol 8 No 2 (2023): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v8i2.8183

Abstract

The pandemic problem seems to have forced all economic sectors to recover, including market traders, community groups who are under pressure because of this phenomenon. The omzet that has been obtained so far is difficult to return to before the pandemic due to changes towards new normal. This research is based on the Community Based Research method on groups of people's market traders in Bantul Regency. The study found that traders experienced difficulties in adjusting to themselves due to a lack of information technology proficiency. The solution to the problem starts with optimizing the most familiar social media to merchants, namely Whatsapp. The use of WhatsApp Business is used to promote the products. Optimizing Whatsapp business provides a new strategy for conducting marketing promotions. The optimization through exploring product photos technique and persuasive message through captions. In the end, the market traders start getting new customers by uploading stories and uploading products.
Sikap Remaja Muslim terhadap Iklan dalam Drama Korea (Studi pada Siswa-Siswi SMA Muhammadiyah 1 dan Madrasah Aliyah Negeri Godean Yogyakarta terhadap Product Placement Aplikasi LINE dalam Drama Korea “Man From Another Star”) Virga, Rika Lusri
At-Tabayyuun: Journal Islamic Studies Vol. 1 No. 1 (2019): AT-TABAYYUN - JOURNAL ISLAMIC STUDIES
Publisher : Pascasarjana IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/atjis.v1i1.1710

Abstract

This research tend to describe the product placement as one of strategy from marketing either through soap operas or movies. Today, so many products of Korean culture come to Indonesia. Whether the fashion products, automotive, electronic, mobile phone until the Korean food. Through product placement, all of the product in Kdrama (Korea drama) or the soap operas from korea. In this research its Man From Another Star, released in 2014. It has so many brands from Korean products. One of them is social media applications called LINE. The brand shown in every scene of Kdrama. In Indonesia, the big audiens are young people (15- 20). From this fact, researcher has interest to know how the attitude of Moslem youth toward the product placement advertising of Line application in the drama. This research use Quantitative methods with descriptive survey. Sample from this research is sudents from senior high school Muhammadiyah 1 Yogyakarta and MAN Godean 1 Yogyakarta. The results from the research showed the attitude of the public in obtaining the cognitive component of attitude is positive results. While affective and conative components to obtain results quite negative attitude.
Fatwas and Figures: How NU and Muhammadiyah Shape Religious Authority on Indonesian Instagram Accounts Virga, Rika Lusri
Jurnal Sosiologi Reflektif Vol. 19 No. 2 (2025)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/j4wpwh96

Abstract

Social media has significantly transformed how religious institutions communicate their teachings and assert authority among their followers. This shift became especially visible during the COVID-19 pandemic, when Islamic organizations in Indonesia were required to issue clear guidance on how to carry out religious practices at home. This study examines how the two largest Islamic organizations in Indonesia, Nahdlatul Ulama (NU) and Muhammadiyah, employed public figures and authoritative religious references such as fatwas in their digital communication strategies related to home-based worship. Drawing on Postill and Pink’s netnographic method, the research focused on the official Instagram accounts of the two organizations (@nuonline_id and @lensamu) over a four-month period from March to June 2020. Data were gathered through the observation of both visual and textual content, including captions, posts, and audience responses. The findings indicate that NU relied on respected religious figures and inter-institutional coalitions to legitimize its messaging, while Muhammadiyah emphasized structured authority through formal, systematic, and rationally composed official statements. The implication of this research is the potential to encourage religious institutions to utilize social media as a strategic arena for asserting authority, shaping public perceptions, and adapting their institutional roles in response to the evolving dynamics of society in the digital era. Media sosial telah membentuk ulang cara institusi agama dalam menyampaikan panduan keagamaan sekaligus menegaskan otoritasnya di hadapan para pengikutnya. Transformasi ini menjadi semakin jelas selama pandemi COVID-19, ketika organisasi Islam di Indonesia dituntut untuk memberikan arahan yang jelas terkait pelaksanaan ibadah di rumah. Penelitian ini bertujuan untuk mengkaji bagaimana dua organisasi Islam terbesar di Indonesia, yakni Nahdlatul Ulama (NU) dan Muhammadiyah dalam memanfaatkan figur publik dan rujukan otoritatif keagamaan (fatwa) di ruang digital, khususnya dengan pelaksanaan praktik ibadah di rumah. Penelitian dilakukan dengan metode netnografi dari Postill dan Pink terhadap akun Instagram resmi kedua organisasi tersebut (@nuonline_id dan @lensamu) selama empat bulan dari Maret hingga Juni 2020. Pengumpulan data dilakukan melalui observasi konten visual dan tekstual, meliputi caption, unggahan, dan respons publik di kedua akun Instagram tersebut. Temuan menunjukkan bahwa NU menggunakan tokoh-tokoh agama yang dihormati serta membangun koalisi kelembagaan yang luas untuk melegitimasi panduan-panduan yang disampaikan, sedangkan Muhammadiyah menekankan otoritas yang terstruktur melalui pernyataan resmi yang sistematis, formal, dan disusun secara rasional. Implikasi temuan ini dapat mendorong lembaga keagamaan untuk memanfaatkan media sosial sebagai arena strategis dalam menegaskan otoritas, membentuk persepsi publik, dan menyesuaikan peran institusional menghadapi dinamika masyarakat di era digital yang terus berkembang.
Brand Credibility and Response Consumer on Youtuber Endorsement Virga, Rika Lusri; Anggreni, Likha Sari; Aprianto, Yudie; Rosa, Naili
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4546

Abstract

A company is developing a strategy for product introduction to a crowded audience. An effective promotional method involves endorsements by prominent figures such as celebrities and community leaders. The company utilizes its service, branded as Shipper, to deliver products. Pair Gram and a currently trending YouTuber serve as endorsers for the product. The endorsers in question are Fiki Naki and Dayana. However, disputes arose between the endorsers, leading to misunderstandings in the digital realm. This conflict resulted in many followers expressing dissatisfaction and unfollowing Dayana's account. The objective of the study is to analyze digital advertising's impact on brand credibility and consumer response to Shipper's products using ethnographic methods. The methodology involves detailed observation of social media data from Instagram, particularly the comment sections on Fiki Naki's endorsement content. The study's findings indicate that the brand credibility associated with Fiki Naki and Dayana received negative feedback from their followers in the comments. Followers perceived the endorsed products as inauthentic, viewing the videos as mere entertainment rather than genuine endorsements. The findings highlight two key concepts, consumer understanding of endorsement activities and the professionalism inherent in endorsement collaborations.
YUK NGAJI: DIGITALIZATION OF GENERATION Z’S RELIGIOUS ACTIVITIES ON INSTAGRAM ACCOUNT Virga, Rika Lusri; Shovmayanti, Noor Afy; Yusoff, Rahmawati Mohd; Rosa, Naili
al-Balagh : Jurnal Dakwah dan Komunikasi Vol. 10 No. 1 (2025): June 2025
Publisher : Fakultas Ushuluddin dan Dakwah UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/albalagh.v10i1.11024

Abstract

Religious teachings are increasingly disseminated through digital media, particularly among Indonesia’s Generation Z, who actively engage with platforms like Instagram. However, existing studies primarily focus on the effectiveness of digital da’wah rather than how Gen Z interprets and internalizes religious content in these spaces. Addressing this gap, this study examines how Gen Z constructs meaning from digital da’wah through an ethnographic analysis of the Instagram accounts @yukngajipku and @yukngajijogja over a one-year period (January–December 2023), analyzing 297 and 369 posts, respectively. Findings reveal three key themes: the visualization of religious joy, where Islamic teachings are presented engagingly; volunteerism as a marker of religious observance, emphasizing activism as a faith-driven commitment; and the intimacy of the hijrah community, fostering a sense of belonging. Unlike previous studies focused on message dissemination, this research highlights the identity-shaping role of digital da’wah, demonstrating that Gen Z actively engages in religious meaning-making. The findings offer practical implications for digital da’wah practitioners, emphasizing the need for engaging, visually driven, and community-oriented content to sustain youth involvement. For religious educators, this study underscores the importance of incorporating interactive and relatable digital strategies to enhance religious learning. Policymakers can utilize these insights to develop media literacy initiatives that equip Gen Z with the critical thinking skills necessary to navigate digital religious content responsibly.
Leadership On Social Media Throughout Political Campaigns: A Bibliometric Analysis Aprianto, Yudie; Anggreni, Likha Sari; Virga, Rika Lusri
KOMUNIKA Vol 8 No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/x0783z40

Abstract

Understanding their impact on leadership dynamics is crucial as digital platforms become increasingly integral to political communication. This study systematically analyzes existing literature to identify key trends, influential authors, and prominent themes in the field. By employing quantitative methods, we assess the growth of publications related to social media leadership in political contexts, highlighting the evolution of strategies used by political leaders to engage with constituents. A comprehensive collection of 608 articles was gathered from peer-reviewed journals spanning a range of publication years from 2005 to October 2024 to clarify longitudinal trends thoroughly. The findings illustrate the relation between social media leadership and successful campaign outcomes, emphasizing the role of digital engagement in modifying public perception. Additionally, the review uncovers gaps in the current research, suggesting areas for future investigation, such as the ethical implications of social media tactics and the role of misinformation. This paper gives insights into a broader understanding of leadership in both the political and digital age, providing valuable insights for scholars, professionals, and policymakers navigating the complexities of social media in political campaigns. 
PELATIHAN PEMASARAN DIGITAL DALAM MEMBANGUN KETERAMPILAN DIGITAL PARA PELAKU INDUSTRI PARIWISATA Virga, Rika Lusri; Aprianto, Yudie; Anggreni, Likha Sari
Jurnal Pengabdian Masyarakat Satya Widyakarya Vol. 3 No. 2 (2025): JASW Vol. 03 No. 02 (2025): April-September 2025
Publisher : Lembaga Penelitian, Publikasi, & Pengabdian kepada Masyarakat, Universitas Satya Negara Indonesia (LP3M-USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jasw.v2i2.13

Abstract

Naskah ini membahas pentingnya pelatihan pemasaran digital bagi individu di industri pariwisata. Seiring dengan semakin digitalnya dunia, penting bagi para profesional pariwisata untuk mengembangkan keterampilan digital mereka agar tetap kompetitif. Penelitian ini menyoroti bagaimana strategi pemasaran digital yang efektif dapat meningkatkan visibilitas dan keterlibatan, yang pada akhirnya mendorong keberhasilan bisnis. Melalui program pelatihan, peserta belajar untuk menjelajahi berbagai platform digital, menciptakan konten yang menarik, dan memanfaatkan media sosial secara efektif. Temuan menunjukkan bahwa membekali pelaku industri dengan keterampilan ini tidak hanya menguntungkan bisnis mereka, tetapi juga berkontribusi pada pertumbuhan keseluruhan sektor pariwisata. Dengan membangun budaya pembelajaran dan adaptasi yang berkelanjutan, industri pariwisata dapat berkembang di tengah lanskap digital yang terus berubah. Penelitian ini menekankan perlunya dukungan dan sumber daya yang berkelanjutan untuk memberdayakan para profesional, memastikan mereka siap menghadapi tantangan era digital.
Penguatan Literasi Digital Pada Remaja Berbasis Masjid Virga, Rika Lusri; Astuti, Yanti Dwi
MENARA RIAU Vol 18, No 1 (2024): April 2024
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/menara.v18i1.27173

Abstract

Teenage mosques are still unable to maximize their role in society amid the onslaught of various information from the media which is rife with miss-information and dis-information. this phenomenon requires the participation of mosque-based youth is needed to maintain the character of the nation's generation in social media (social media). It is time for mosque youth to take part in the form of community service to further see the real reality. Because of the dramatic reality at this time the existence of the mosque only used for worshiping the God. This research uses Community Based Research (CBR) methods starting from Laying the Foundation, Planning, Information Gathering and Acting on Finding. The theory used as a knife of analysis is basic literacy, digital literacy to the concept of ten digital literacy. The results of the study showed that mosque youths already possessed several digital literacy competencies, however, they were still unable to fulfill production and collaboration competencies when carrying out their functions as mosque youth in a heterogeneous society with levels of education, age, ethnicity and religion. For this reason, a movement is needed related to digital literacy counseling to mosque youth so that they can be the driving force of digital literacy in society.
Co-Authors Anggreni, Likha Sari Aprianto, Yudie Diah Ajeng Purwani Diah Ajeng Purwani, Diah Ajeng FATMA DIAN PRATIWI Lukman Nusa Lukman Nusa, Lukman Niken Puspitasari Niken Puspitasari Noor Afy Shovmayanti Pihasniwati . Rama Kertamukti Rosa, Naili Sanityastuti, Marfuah Siantari Rihartono Yanti Dwi Astuti, Yanti Dwi Yudie Aprianto Yusoff, Rahmawati Mohd Zahra, Latifa