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All Journal KOMUNIKA Jurnal Bina Praja Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Ilmu Politik dan Komunikasi Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Poltekita: Jurnal Ilmu Kesehatan JURNAL KELUARGA SEHAT SEJAHTERA PASAI : Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat Satya Widyakarya
Anggreni, Likha Sari
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Religion Humanities Computer Science & IT Dentistry Economics, Econometrics & Finance Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Brand Credibility and Response Consumer on Youtuber Endorsement Virga, Rika Lusri; Anggreni, Likha Sari; Aprianto, Yudie; Rosa, Naili
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4546

Abstract

A company is developing a strategy for product introduction to a crowded audience. An effective promotional method involves endorsements by prominent figures such as celebrities and community leaders. The company utilizes its service, branded as Shipper, to deliver products. Pair Gram and a currently trending YouTuber serve as endorsers for the product. The endorsers in question are Fiki Naki and Dayana. However, disputes arose between the endorsers, leading to misunderstandings in the digital realm. This conflict resulted in many followers expressing dissatisfaction and unfollowing Dayana's account. The objective of the study is to analyze digital advertising's impact on brand credibility and consumer response to Shipper's products using ethnographic methods. The methodology involves detailed observation of social media data from Instagram, particularly the comment sections on Fiki Naki's endorsement content. The study's findings indicate that the brand credibility associated with Fiki Naki and Dayana received negative feedback from their followers in the comments. Followers perceived the endorsed products as inauthentic, viewing the videos as mere entertainment rather than genuine endorsements. The findings highlight two key concepts, consumer understanding of endorsement activities and the professionalism inherent in endorsement collaborations.
Artificial Intelligence dalam Etika Penulisan Karya Ilmiah di Kalangan Mahasiswa Universitas Muhammadiyah Ponorogo Utari, Prahastiwi; Anggreni, Likha Sari; Alkhajar, Eka Nada Shofa; Tanti Hermawati; Yudiningrum, Firdastin Ruthnia; Surwati, Chatarina Heny Dwi; Pramana
PASAI : Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 1 (2024): June
Publisher : Yayasan Pendidikan Mitra Mandiri Aceh(YPMMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58477/pasai.v3i1.155

Abstract

Artificial Intelligence (AI) studies how to make computers do the same or even better than humans. In the academic world, the convenience created by AI can only be separated from negative impacts if its use is balanced with an understanding of its users. Potential ethical violations in writing scientific papers lurk if AI is not understood with clear boundaries. Plagiarism, data validity, and personal data security are potential ethical violations among students when using AI in writing work. Responding to the existing concerns, the Research Group Media, Audiences and Socio-Cultural Systems of the Faculty of Social and Political Sciences, Sebelas Maret University held a workshop entitled Building Scientific Awareness: Artificial Intelligence in the Ethics of Writing Work among Communication Science Students at Muhammadiyah Ponorogo University. Targeting students who will enter the stage of writing their final project in the form of a thesis, Muhammadiyah Ponorogo University was chosen because it is a developing private campus that needs to be encouraged to achieve superior quality. In the workshop, students showed enthusiasm in following every material presented by the speakers. A survey conducted at the end of the session showed that students' understanding and experience could provide clear boundaries regarding the ethics of scientific writing in the era of AI technolog.
DOMINASI MASKULINITAS PADA KARAKTER DAN PERAN KALUNA DALAM FILM HOME SWEET LOAN Putri, Shalfa Zahra Amanda; Marta, Rustono Farady; Borges, Serilio Verdial Maria; Fernando, Joshua; Anggreni, Likha Sari
JURNAL KELUARGA SEHAT SEJAHTERA Vol 23 No 1 (2025): JURNAL KELUARGA SEHAT SEJAHTERA
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jkss.v23i1.64607

Abstract

This study aims to identify and understand how Kaluna’s character in the film “Home Sweet Loan” reflects elements of masculinity and gender roles. Using Tzvetan Todorov’s narrative analysis, the study explores Kaluna’s journey through five stages. The results show that Kaluna depicts the flexibility and dynamics of gender roles with masculine traits such as courage, assertiveness, and independence. Eagly A.H. social role theory in the study changes the perception of women as weak figures. The film raises the issue of masculinity and women living in a patriarchal culture, influencing the audience’s perception of gender roles
Menjadi Komunikator Kritis di Era AI: Penyusunan Materi Pelatihan Human-Machine Communication (HMC) untuk Mahasiswa Alkhajar, Eka Nada Shofa; Utari, Prahastiwi; Anggreni, Likha Sari; Hermawati, Tanti; Yudiningrum, Firdastin Ruthnia; Surwati, Chatarina Heny Dwi; Fitri, Annisaa; Pramana, Pramana
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 2 (2025): Mei
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v4i2.152

Abstract

Pesatnya perkembangan kecerdasan buatan (AI) telah mengubah lanskap komunikasi di lingkungan akademik, termasuk di kalangan mahasiswa. Mahasiswa sebagai generasi digital native menggunakan AI secara luas dalam tugas-tugas akademik, namun kerap tanpa dibarengi literasi kritis dan etis yang memadai. Dalam konteks ini, program pengabdian kepada masyarakat dilakukan untuk menyusun materi pelatihan Human-Machine Communication (HMC) yang bertujuan membekali mahasiswa dengan pemahaman konseptual dan keterampilan praktis untuk menjadi komunikator yang kritis di era digital. Penyusunan materi dilakukan secara bertahap dan kolaboratif oleh tim dari Universitas Sebelas Maret dan Universitas Muhammadiyah Ponorogo, berbasis pendekatan needs-based dan constructivist. Materi yang dikembangkan terdiri dari empat unit utama: pengantar HMC, etika dan bias dalam AI, simulasi interaksi manusia-mesin, dan keterampilan komunikasi yang tidak tergantikan oleh AI, seperti empati dan storytelling. Proses pengembangan melibatkan identifikasi kebutuhan, studi literatur, desain modul berbasis active learning, serta validasi oleh mahasiswa dan dosen. Pelatihan direncanakan dilaksanakan pada Juni 2024 di Universitas Muhammadiyah Ponorogo. Hasil evaluasi awal menunjukkan bahwa mahasiswa mengalami peningkatan kesadaran terhadap bias AI, memahami batas kemampuan mesin, dan mampu membedakan gaya komunikasi manusia dan mesin. Dengan demikian, penyusunan materi pelatihan HMC ini tidak hanya menjawab kebutuhan akademik, tetapi juga menjadi model pendidikan partisipatif yang mengintegrasikan teknologi dengan nilai-nilai komunikasi manusiawi. Materi ini dapat direplikasi sebagai bagian dari kurikulum literasi digital dan komunikasi etis di pendidikan tinggi.
Leadership On Social Media Throughout Political Campaigns: A Bibliometric Analysis Aprianto, Yudie; Anggreni, Likha Sari; Virga, Rika Lusri
KOMUNIKA Vol 8 No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/x0783z40

Abstract

Understanding their impact on leadership dynamics is crucial as digital platforms become increasingly integral to political communication. This study systematically analyzes existing literature to identify key trends, influential authors, and prominent themes in the field. By employing quantitative methods, we assess the growth of publications related to social media leadership in political contexts, highlighting the evolution of strategies used by political leaders to engage with constituents. A comprehensive collection of 608 articles was gathered from peer-reviewed journals spanning a range of publication years from 2005 to October 2024 to clarify longitudinal trends thoroughly. The findings illustrate the relation between social media leadership and successful campaign outcomes, emphasizing the role of digital engagement in modifying public perception. Additionally, the review uncovers gaps in the current research, suggesting areas for future investigation, such as the ethical implications of social media tactics and the role of misinformation. This paper gives insights into a broader understanding of leadership in both the political and digital age, providing valuable insights for scholars, professionals, and policymakers navigating the complexities of social media in political campaigns. 
NARASI PERJUANGAN PEREMPUAN UNTUK MERAIH MIMPINYA DAN KESETARAAN GENDER DALAM FILM GADIS KRETEK Setiadi, Adrian Bintang; Marta, Rustono Farady; Anggreni, Likha Sari; Maria Borges, Serilio Verdial; Fadhilla, Deva Naufal
JIPSI Jurnal Ilmu Politik dan Komunikasi Vol 15 No 1 (2025): JIPSi : Jurnal Ilmu Politik dan Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jipsi.v15i1.15614

Abstract

The Film Gadis Kretek is an Indonesia drama series adapted from a novel by Ratih Kumala with the same title as the film, which was made into a serial narrative under the direction of Kamila Andini and Ifa Isfansyah consisting of five episodes released on Netflix on November 2023. Gadis Kretek tells the story of a woman named Dasiyah who is full of ambition to achieve her dream of making kretek sauce but has to deal with gender inequality in her environment. This study uses the narrative analysis method by Tzevetan Todorov and uses the theory of symbolic interaction by George Herbert Mead, as well as the concept of film as a medium of representation. According to Todorov, but with scenes that go back and forth showing present life and past life which are of course interrelated. In the storyline in the Film, it is seen that Dasiyah dares to oppose existing traditions, traditions that limit a woman’s dreams. Film gadis Kretek merupakan serial drama Indonesia yang diadaptasi dari novel karya Ratih Kumala yang memiliki judul sama dengan film tersebut, yang dibuat menjadi narasi berseries dibawah arahan kamila Andini dan Ifa Isfansyah yang terdiri dari lima episode yang rilis di Netflix pada 2 november 2023. Gadis Kretek menceritakan tentang seorang perempuan bernama Dasiyah yang penuh dengan rasa ambisius untuk mencapai mimpinya dalam membuat saus kretek namun harus berhadapan dengan ketidaksetaraan gender di lingkungannya. Penelitian ini menggunakan metode analisis naratif oleh Tzvetan Todorov dan menggunakan teori interaksi simbolik oleh George Herbert Mead, serta konsep film sebagai media representasi. Menurut Todorov semua cerita memiliki bagian awal, tengah, dan akhir. Dalam film Gadis Kretek ini peneliti menemukan bahwa film tersebut memiliki narasi urut menurut Todorov, namun dengan adegan yang maju mundur menampilkan kehidupan sekarang dan kehidupan masa lampau yang tentunya saling berkaitan. Dalam alur cerita di film tersebut, terlihat bahwa Dasiyah berani menentang tradisi yang ada, tradisi yang membatasi mimpi seorang perempuan.
PELATIHAN PEMASARAN DIGITAL DALAM MEMBANGUN KETERAMPILAN DIGITAL PARA PELAKU INDUSTRI PARIWISATA Virga, Rika Lusri; Aprianto, Yudie; Anggreni, Likha Sari
Jurnal Pengabdian Masyarakat Satya Widyakarya Vol. 3 No. 2 (2025): JASW Vol. 03 No. 02 (2025): April-September 2025
Publisher : Lembaga Penelitian, Publikasi, & Pengabdian kepada Masyarakat, Universitas Satya Negara Indonesia (LP3M-USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jasw.v2i2.13

Abstract

Naskah ini membahas pentingnya pelatihan pemasaran digital bagi individu di industri pariwisata. Seiring dengan semakin digitalnya dunia, penting bagi para profesional pariwisata untuk mengembangkan keterampilan digital mereka agar tetap kompetitif. Penelitian ini menyoroti bagaimana strategi pemasaran digital yang efektif dapat meningkatkan visibilitas dan keterlibatan, yang pada akhirnya mendorong keberhasilan bisnis. Melalui program pelatihan, peserta belajar untuk menjelajahi berbagai platform digital, menciptakan konten yang menarik, dan memanfaatkan media sosial secara efektif. Temuan menunjukkan bahwa membekali pelaku industri dengan keterampilan ini tidak hanya menguntungkan bisnis mereka, tetapi juga berkontribusi pada pertumbuhan keseluruhan sektor pariwisata. Dengan membangun budaya pembelajaran dan adaptasi yang berkelanjutan, industri pariwisata dapat berkembang di tengah lanskap digital yang terus berubah. Penelitian ini menekankan perlunya dukungan dan sumber daya yang berkelanjutan untuk memberdayakan para profesional, memastikan mereka siap menghadapi tantangan era digital.
Internationalization of Higher Education: A Case Study on Media Utilization, Policies Consistency and Stakeholders’ Insights in Indonesia Nurhaeni, Ismi Dwi Astuti; Anggreni, Likha Sari; Kusumawati, Noni Srijati; Permitasari, Desti; Putri, Intan Sani
Jurnal Bina Praja Vol 13 No 2 (2021)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.13.2021.207-218

Abstract

The research discusses media utilization and contents for supporting the internationalization, the consistency of internationalization policies at the macro-level (Ministry), mezzo-level (Directorate General), and micro-level (Sebelas Maret University or known as UNS), and the stakeholders' insights of the internationalization of Higher Education. The data were obtained through in-depth interviews and documentation, and a descriptive-qualitative analysis technique was used. The results showed that UNS utilized various media to support internationalization, namely visual media, auditory media, audiovisual media, and other new media. Media contents include academic information, international research collaboration, and intercultural activities. Policy consistency from macro to micro levels took place only at the activity level, whereas there is no consistency in the mission, strategies, policies, and programs. The stakeholders' insights varied from understanding internationalization entirely as a goal, strategies, activities, media, and intra-cultural dimension standardized at the world level until the internationalization dimension. The implication of this research is the need to harmonize policies at all levels of the organization. Besides, the content of the media should be adjusted to the indicators of internationalization.
Health Communication Strategies for Wolbachia Mosquito Implementation in Dengue Prevention: A Case Study in Bontang City Prasetiyo, Suraji Heri; Pawito, Pawito; Anggreni, Likha Sari
Poltekita: Jurnal Ilmu Kesehatan Vol. 19 No. 2 (2025)
Publisher : Poltekkes Kemenkes Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33860/jik.v19i2.4204

Abstract

Dengue Hemorrhagic Fever (DHF) remains a serious public health issue in Indonesia. One of the innovations developed to reduce the number of DHF cases is the implementation of Wolbachia-infected Aedes aegypti mosquitoes. This study aims to describe and evaluate the health communication strategies used in the implementation of Wolbachia mosquitoes in Bontang City, East Kalimantan The study employs a qualitative case study design, using four Focus Group Discussions (FGDs) with 32 participants, including community health volunteers (cadres, i.e. community health volunteers), household foster parents, sub-district officials, and health center staff. Thematic analysis was conducted with source triangulation to ensure data validity based on community perceptions, the socialization process, implementation challenges, and stakeholder support.. The results indicate mixed outcomes: positive acceptance was initially supported by trust in health workers, clear explanations of Wolbachia’s biological role, and active involvement of community volunteers; however, several obstacles reduced support, including ongoing dengue cases, perceived increase in mosquito populations, misinformation and hoaxes on social media, weak cross-sector coordination, and cadre turnover without transition. Discontinuous communication strategies weakened the effectiveness of health message delivery to the community. Strengthening risk communication, broader public campaigns, and routine cross-sector evaluations are needed to ensure the program’s sustainability.
Co-Authors Aprianto, Yudie Borges, Serilio Verdial Maria Chatarina Heny Dwi Surwati Eka Nada Shofa Alkhajar, Eka Nada Shofa Fadhilla, Deva Naufal Fernando, Joshua Firdastin Ruthnia Yudiningrum, Firdastin Ruthnia Fitri, Annisaa Hermawati, Tanti Intan Sani Putri Kusumawati, Noni Srijati Maria Borges, Serilio Verdial Pawito Pawito Permitasari, Desti Pramana Pramana, Pramana Prasetiyo, Suraji Heri Putri, Shalfa Zahra Amanda Rika Lusri Virga, Rika Lusri Rosa, Naili Rustono - Setiadi, Adrian Bintang Tanti Hermawati Utari, Prahastiwi Yudie Aprianto