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All Journal Jurnal Multidisiplin Sahombu Neraca Manajemen, Akuntansi, dan Ekonomi
Kasah Sigalingging
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Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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OPTIMALISASI STRATEGI KINERJA TIM SALES PROMOTION GIRL (SPG) PADA AUTO 2000 MEDAN PANCING DALAM MENINGKATKAN PENJUALAN (LITERATUR REVIEW) Husin, Cindy; Zega, Arnol Wandra; Tanjung , Mijy Swandi; Delvi Dede Amalia; Kasah Sigalingging; Dina Sarah Syareza; Hilma Harmen
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 11 No. 3 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

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Penelitian ini bertujuan mengkaji secara komprehensif strategi optimalisasi kinerja Sales Promotion Girl (SPG) dalam meningkatkan performa penjualan. Metode penelitian menggunakan pendekatan literature review sistematis dengan menganalisis beberapa jurnal nasional. Fokus kajian meliputi empat dimensi utama: pengembangan kompetensi, motivasi, teknologi, dan manajemen kinerja. Hasil literatur review menunjukkan bahwa optimalisasi kinerja tim SPG memerlukan strategi multidimensional. Hasil literature review menunjukkan bahwa optimalisasi kinerja tim SPG memerlukan strategi multidimensional. Pertama, pengembangan kompetensi melalui pelatihan berkelanjutan terbukti meningkatkan kemampuan komunikasi dan pengetahuan produk. Kedua, sistem motivasi dan insentif yang terstruktur dapat meningkatkan produktivitas SPG. Ketiga, adopsi teknologi digital mampu meningkatkan efisiensi. Keempat, manajemen kinerja profesional berkontribusi signifikan terhadap pencapaian target penjualan. Penelitian mengidentifikasi bahwa integrasi keempat strategi tersebut dapat menciptakan ekosistem kinerja SPG yang optimal. Pendekatan holistik ini tidak hanya meningkatkan performa individual, tetapi juga mendorong produktivitas tim secara keseluruhan.
Human Resource Strategy Management In Industrial Relations Or Labor (Case Study: Analysis Of Human Resource Needs And Industrial Relations Management For Administrative Employees At Bandung Kiwari Regional Hospital) Tanya ananda syafira; Aprinawati; Muhammad reza syahputra; Kasah Sigalingging; Ridho Rizkillah
Jurnal Multidisiplin Sahombu Vol. 4 No. 02 (2024): Jurnal Multidisiplin Sahombu, (2024)
Publisher : Sean Institute

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A healthy relationship between management and workers is the key to creating a productive and minimally conflicted work environment. Effective management not only focuses on achieving business targets, but must also ensure that workers feel motivated, involved in decision-making, and given space to grow. Open, collaborative communication, and a fair reward system can increase employee loyalty and motivation, which ultimately has a positive impact on company performance. RSUD Bandung Kiwari is one of the regional public hospitals that serves the community with various health services. As a hospital that provides various medical services, the operational success of the hospital is highly dependent on the existence of competent human resources (HR) and effective industrial relations management, especially in the administration sector. This study aims to determine the Strategic Management of Human Resources Industrial Relations or Employment (Case Study: Analysis of Human Resource Needs and Industrial Relations Management in Employee Administration at RSUD Bandung Kiwari). The method used is qualitative. The results of this study are Increasing the number of employees, qualifications, and improving industrial management relations will have a positive impact on employee productivity and the quality of hospital services. 
Co-Authors Aprinawati, Aprinawati Delvi Dede Amalia Dina Sarah Syareza Hilma Harmen Husin, Cindy Muhammad Reza Syahputra Ridho Rizkillah Tanjung , Mijy Swandi Tanya ananda syafira Zega, Arnol Wandra