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All Journal Jurnal Asy-Syukriyyah Jurnal Asy-Syukriyyah BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Puspita, Yeza
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Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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APPLICATION OF ISLAMIC BUSINESS ETHICS IN PRODUCTION FOR MSMEs AT UINFAS BENGKULU CANTEEN Puspita, Yeza; Yusril, Yusril; Asnaini, Asnaini
Jurnal Asy-Syukriyyah Vol. 25 No. 2 (2024): Jurnal Asy-Syukriyyah
Publisher : STAI Asy-Syukriyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36769/asy.v25i2.631

Abstract

This research analyzes the application of Islamic business ethics in production at Micro, Small and Medium Enterprises (MSMEs) in the canteen of Fatmawati Sukarno State Islamic University (UINFAS) Bengkulu. The aim of this research is to explore how the principles of Islamic business ethics are applied in production practices as well as the challenges faced by MSMEs in the campus environment. The method used is qualitative research with a descriptive approach, involving interviews and direct observation. The research results show that the UINFAS canteen has implemented the five principles of Islamic business ethics: the Principles of Tauhid, Honesty, Justice, Free Will, and Responsibility. Although the application of this ethic has a positive impact on the reputation and competitiveness of MSMEs, there are challenges such as employee awareness and limited resources. It is hoped that this research will provide insight for business actors about the importance of ethics in business and its contribution to the welfare of society.
APPLICATION OF ISLAMIC BUSINESS ETHICS IN PRODUCTION FOR MSMEs AT UINFAS BENGKULU CANTEEN Puspita, Yeza; Yusril, Yusril; Asnaini, Asnaini
Jurnal Asy-Syukriyyah Vol. 25 No. 2 (2024): Jurnal Asy-Syukriyyah
Publisher : STAI Asy-Syukriyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36769/asy.v25i2.631

Abstract

This research analyzes the application of Islamic business ethics in production at Micro, Small and Medium Enterprises (MSMEs) in the canteen of Fatmawati Sukarno State Islamic University (UINFAS) Bengkulu. The aim of this research is to explore how the principles of Islamic business ethics are applied in production practices as well as the challenges faced by MSMEs in the campus environment. The method used is qualitative research with a descriptive approach, involving interviews and direct observation. The research results show that the UINFAS canteen has implemented the five principles of Islamic business ethics: the Principles of Tauhid, Honesty, Justice, Free Will, and Responsibility. Although the application of this ethic has a positive impact on the reputation and competitiveness of MSMEs, there are challenges such as employee awareness and limited resources. It is hoped that this research will provide insight for business actors about the importance of ethics in business and its contribution to the welfare of society.
The Role of Product Virality in Mediating the Influence of Halal Labels and Prices on Consumer Trust in Somethinc Skincare Products on TikTok Shop Puspita, Yeza; Sri Wahyuni, Eka; Sumarni, Yenti
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 11, No 1 (2026): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v11i1.10623

Abstract

This study aims to analyze the influence of halal labels and prices on consumer confidence and test the role of product virality as a mediating variable. The research was conducted in July-November 2025 in Bengkulu City with a quantitative approach. The research population is TikTok users who live in Bengkulu City and have bought Somethinc products through TikTok Shop. The sampling technique used Probability Sampling with the Proportionate Stratified Random Sampling method, with a sample number of 100 respondents determined through the Slovin formula at an error rate of 10%. Data was collected using a Likert-scale questionnaire and analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method through the SmartPLS 4 application. The results of the study show that halal labels, prices, and product virality have a positive and significant effect on consumer trust. Price has a significant effect on the virality of the product, while halal labels have no significant effect. Product virality mediates the influence of price on consumer confidence, but does not mediate the influence of halal labels. This research emphasizes the importance of integrating halal aspects, pricing strategies, and viral marketing in building consumer trust in TikTok Shop.
Co-Authors Asnaini Asnaini, Asnaini Eka Sri Wahyuni, Eka Sumarni, Yenti Yusril Yusril