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All Journal Pinisi Business Administration Review Jurnal Administrasi Bisnis Public Resource Innovation Management and Excellence (PRIME)
Wafiqah Wardah, Siti Syarifah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Implementation of the Design Thinking Method for Validation Of Business Ideas in Sea Fish Selling Business in Sijelling Village, Tellusiattinge District, Bone Regency Rismang, Rismang; Niswaty, Risma; Wafiqah Wardah, Siti Syarifah
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.65723

Abstract

Implementation of the Design Thinking Method for Validating Business Ideas in Seafood Selling Businesses in Sijelling Village, Tellusiattinge District, Bone Regency. Thesis of the Faculty of Social Sciences and Law, Business Administration Study Program, Makassar State University. This study aims to find out how to implement the design thinking method to validate business ideas for selling marine fish. To achieve this goal, this study used a qualitative approach, this study took 6 (six) respondents, consisting of consumers and fish manufacturers. Data collection procedures used were in-depth interviews and documentation. The interview technique was carried out in a structured manner using design thinking interview guidelines. The results of this study indicate that the implementation of the design thinking method can create products according to user needs through the stages of empathize, define, ideate, prototyping, and testing. After carrying out several stages of design thinking, this research resulted in a prototype design in the form of a business model canvas (BMC). Business model creation can be run with the nine elements of the business model canvas. The nine elements are customer segment, value proposition, channel, customer relationship, revenue streams, key resources, key activities, key partners and cost structure.
Marketing Strategy Analysis To Increase Sales In The Emping Melinjo Selayar Business Alief Ali Akbar, Nur; Rizal S, Muh; Seppa, Yusi Irensi; Rivai, Andi Muhammad; Wafiqah Wardah, Siti Syarifah
Jurnal Administrasi Bisnis Vol 4 No 2 (2025) May
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i2.76179

Abstract

Analysis of marketing strategies to increase sales in the emping melinjo Selayar business. Thesis of the Business Administration Study Program, AdministrationScience Major, Faculty of Social Sciences and Law, Makassar State University. Supervised by Muh. Rizal S. and Yusi Irensi Seppa. This study aims to identify andanalyze marketing strategies to increase sales of Selayar's emping melinjo business. To achieve this goal, this study used a qualitative approach, this study took 6 (six) respondents, consisting of business actors and business employees. Data collection procedures used were in-depth interviews and documentation. The interview technique was carried out in a structured manner using interviewguidelines. The results of this study indicate that emping melinjo Selayar has not implemented a good and effective marketing strategy according to the theory usedby researchers. In implementing the marketing strategy, Emping melinjo Selayar has not carried out the marketing mix, namely product research, price, place, andpromotion properly in determining a marketing strategy. 
Consumer Protection in Live Shopping Transactions of Thrift Products on TikTok Wafiqah Wardah, Siti Syarifah; Seppa, Yusi Irensi; Syarifuddin, Syarifuddin
Public Resource Innovation Management and Excellence February 2026 , Volume 3 Number 1
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is grounded in consumer protection theory and the concept of asymmetric information in digital transactions, which explain the imbalance of information and bargaining power between business actors and consumers in electronic commerce. The research aims to analyze consumer protection in live shopping transactions of thrift products on TikTok, identify potential risks and violations of consumer rights, and examine business actors’ legal responsibility and dispute resolution mechanisms under Indonesian law. This study employs a normative juridical approach through library research and document analysis of primary legal materials, including the Consumer Protection Law, the Electronic Information and Transactions Law, and regulations on electronic commerce, supported by relevant scholarly literature. Data were analyzed using qualitative normative analysis by interpreting legal provisions and relating them to the characteristics of live shopping practices. The results show that although the legal framework is comprehensive, the real-time and persuasive nature of live shopping increases the risk of information asymmetry, product misrepresentation, unilateral no-refund policies, and evidentiary difficulties. The novelty of this research lies in its specific focus on live shopping thrift transactions as a digital trade model that heightens consumer vulnerability.    
Co-Authors Alief Ali Akbar, Nur Risma Niswaty Rismang, Rismang Rivai, Andi Muhammad Rizal S, Muh. Seppa, Yusi Irensi Syarifuddin Syarifuddin