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All Journal Jurnal Mantik PROCURATIO: Jurnal Manajemen dan Bisnis Scientia: Journal of Multi-Disciplinary Science AURORA: Journal of Emerging Business Paradigms
Istiqlal, Istiqlal
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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The influence of service quality and product innovation on customer satisfaction at bank mandiri taspen Istiqlal, Istiqlal; Hadi, Sulhan
Jurnal Mantik Vol. 8 No. 3 (2024): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i3.5753

Abstract

This study aims to analyze the effect of product innovation and service quality on customer satisfaction at Bank Mandiri Taspen. A quantitative approach with simple random sampling method was used to collect data from 91 customers in Mataram City, NTB. Data were obtained through an online questionnaire with a Likert scale and analyzed using multiple linear regression through SPSS. The validity test with Pearson correlation indicated a very strong and significant relationship between service quality, product innovation, and customer satisfaction, with a correlation value above 0.98 at the 99% significance level. In addition, the reliability test using Cronbach's Alpha gave a value of 0.997, which indicates that the measurement instrument has a very high level of internal consistency. The results showed that product innovation and service quality had a significant effect on customer satisfaction, with unstandardized coefficients of 1.332 and -0.351, respectively. The R Square value of 0.990 indicates that these two variables explain 99% of the variation in customer satisfaction. This research is in line with previous studies that emphasize the importance of product innovation in improving customer satisfaction. Bank Mandiri Taspen is advised to continue to innovate their products and improve aspects of service quality that may be less satisfying for customers. Future research is recommended to explore other factors such as customer trust and user experience in the context of digital banking
OPTIMIZING TOURISM PROMOTION THROUGH THE USE OF CULTURAL HERITAGE Iswanto, Dedy; Istiqlal, Istiqlal; Irsyad, Ziqrurrahman
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 2 (2024): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i2.149

Abstract

This study aims to explore the optimization of tourism promotion through the utilization of cultural heritage by using the Systematic Literature Review (SLR) approach. The study was conducted by selecting literature from academic databases such as Scopus, DOAJ, and Google Scholar, using keywords such as “cultural heritage,” “tourism marketing strategy,” “cultural commodification,” and “smart technology” within the time span of 2014-2024. The results showed that although the integration of cultural heritage in tourism marketing strategies successfully increased destination attractiveness and visitor engagement, challenges such as cultural commodification, overtourism, and disagreements between stakeholders still need to be addressed. A balance between cultural conservation and tourism development is a key element in an effective strategy, where the preservation of local cultural identity must be considered. In addition, the use of smart technology in the promotion of local culture is proven to attract tourists, but there is a gap in understanding the impact of social media and other technologies on destination image. Therefore, future research is recommended to explore more deeply the factors that influence the success of heritage-based tourism marketing strategies and how technology can be effectively integrated in such contexts.
Mobile-Based Marketing Innovation as an Effort to Increase Tourist Interaction and Engagement in the Tourism Industry Iswanto, Dedy; Irsyad, Ziqrurrahman; Istiqlal, Istiqlal
SCIENTIA: Journal of Multi Disciplinary Science Vol. 3 No. 2 (2024): July-December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/scientia.v3i2.145

Abstract

This research aims to evaluate the influence of mobile-based marketing strategies on tourists' interaction with digital platforms in the tourism industry through a Systematic Literature Review (SLR) approach. The research process involved selecting literature from various academic databases, such as Google Scholar, Scopus, and DOAJ, with the keywords “mobile marketing,” “tourist interaction,” and “tourism” in the period 2014-2024. The research findings show that mobile technology significantly strengthens travelers' engagement with digital marketing tools, eases information access, and enhances a more personalized travel experience. Despite challenges related to data privacy and technological disruption, these strategies provide a competitive advantage for tourism destinations. This research also highlights the gaps in the application of mobile-based marketing in certain demographic segments, and the need for further research to formulate strategies that are inclusive and sustainable. Future research should focus on integrating digital marketing with traditional methods to create more meaningful and relevant tourism interactions.
The Role of Artificial Intelligence and Big Data in Improving Personalization of Tourism Marketing Campaigns to Maximize Tourist Experience Irsyad, Ziqrurrahman; Iswanto, Dedy; Istiqlal, Istiqlal
SCIENTIA: Journal of Multi Disciplinary Science Vol. 3 No. 2 (2024): July-December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/scientia.v3i2.146

Abstract

This study aims to explore the integration of Artificial Intelligence (AI) and big data in the tourism industry to improve real-time interaction and traveler engagement on digital platforms through a Systematic Literature Review (SLR) approach. The study was conducted by selecting literature from academic databases such as Google Scholar, Scopus, and DOAJ, using keywords such as “AI,” “big data,” “tourism,” and “real-time interaction” within the time span of 2014-2024. The results showed that AI and big data significantly improved service personalization, accelerated decision-making, and increased operational efficiency in the tourism industry. Although the benefits are great, challenges in terms of data privacy, ethical use of consumer information, and shortage of skilled labor are still major barriers to implementation. This research highlights the gaps related to the integration of AI and big data alongside other technologies such as the Internet of Things (IoT) and robotics, and the importance of strategies to overcome organizational resistance to change. Future research should focus on professional skills development and solutions to data privacy challenges to accelerate the widespread adoption of these technologies in the tourism industry.
Utilization of Local Culture as A Tourism Marketing Instrument Iswanto, Dedy; Irsyad, Ziqrurrahman; Istiqlal, Istiqlal
Aurora: Journal of Emerging Business Paradigms Vol. 2 No. 1 (2025): June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v2i1.151

Abstract

This study aims to explore the utilization of local culture as a tourism marketing instrument through a Systematic Literature Review (SLR) approach. The study was conducted by selecting literature from academic databases such as Scopus, DOAJ, and Google Scholar, using keywords such as “local culture,” “tourism marketing,” “destination branding,” and “cultural tourism” within the time span of 2014-2024. The results show that the integration of local culture in destination promotion significantly enhances tourist attraction and experience. However, challenges such as cultural commodification and overtourism need to be addressed to maintain cultural authenticity. The use of social media and digital technology plays an important role in increasing cultural visibility, but the potential for distortion in the delivery of cultural values remains an important issue. The involvement of local communities as custodians of cultural heritage proved essential in ensuring the sustainability of promotion balanced with the preservation of traditions. Therefore, future research is recommended to explore the social and cultural influences in maintaining the authenticity of local culture in tourism marketing..
Utilization of Virtual Reality Technology in Tourism Destination Promotion Strategy to Increase Tourist Attraction Istiqlal, Istiqlal; Irsyad, Ziqrurrahman; Iswanto, Dedy
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 2 (2024): December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i2.148

Abstract

This study aims to explore the utilization of Virtual Reality (VR) technology in tourism destination promotion strategies to increase tourist attraction through a Systematic Literature Review (SLR) approach. The study was conducted by selecting literature from academic databases such as Google Scholar, Scopus, and DOAJ, using keywords such as “virtual reality,” “destination promotion,” and “tourism” within the time span of 2014-2024. The results showed that VR significantly influenced travelers' perceptions by creating deep emotional engagement and increasing visit intentions. VR is also able to strengthen destination image through immersive experiences that enrich tourists' interactions with virtual environments. However, challenges were found in the adoption of VR by certain demographic groups, such as elderly travelers who tend to be more resistant to this technology. This research highlights the gaps in understanding regarding the wider application of VR, as well as the need for further research to develop effective and holistic promotional strategies to integrate VR with conventional methods. Future research should focus on ways to maintain the authenticity of the tourist experience through VR as well as reaching more diverse market segments.
Co-Authors Hadi, Sulhan Irsyad, Ziqrurrahman Iswanto, Dedy