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Dzurriya Alkarimah
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Efektivitas Sistem Informasi Manajemen Pemasaran Dalam Penerapan CRM Untuk Meningkatkan Loyalitas Pelanggan Pada Perusahaan Ritel Fenny Purwani; Dzurriya Alkarimah; Irmalia, Irmalia; Lilis Anderwani; Mesi Kurniawan
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 1: Desember 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i1.6300

Abstract

This article discusses the effectiveness of Marketing Management Information System (MIS) in implementing Customer Relationship Management (CRM) to increase customer loyalty in retail companies. In the midst of increasingly fierce business competition, the implementation of CRM is considered a strategic solution to strengthen relationships with customers. This research uses the literature review method to identify and analyze various relevant literature regarding the application of CRM and its impact on customer loyalty. Evaluation of CRM effectiveness can be done by comparing whether CRM implementation is effective in increasing customer loyalty compared to conditions without CRM. This comparison can be seen from the results of the literature review that has been collected. The results of the analysis show that the use of CRM can increase customer satisfaction and loyalty through better data management, more personalized interactions, and effective loyalty programs in its application. However, challenges in CRM implementation, such as system integration, employee training needs, and limited technology resources, are also identified. This article provides recommendations for the optimization of marketing management information systems through increased use of technology and continuous training for employees. With a deeper understanding of the effectiveness of CRM, it is expected that retail companies can improve their marketing strategies and create a sustainable competitive advantage.
Analisis Infrastruktur Teknologi Informasi dan Pengukuran Tingkat Kesesuaian Strategi TI dan Bisnis di PT Pertamina Hulu Rokan Zona 4 Field Adera: Information Technology Infrastructure Analysis and Measurement of IT and Business Strategy Conformity Level at PT Pertamina Hulu Rokan Zone 4 Field Adera Fenny Purwani; Hasti Fatrya; Irmalia; Dzurriya Alkarimah; Lilis Anderwani
Jurnal Kolaboratif Sains Vol. 8 No. 5: Mei 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i5.7573

Abstract

Penelitian ini bertujuan untuk menganalisis kesiapan infrastruktur Teknologi Informasi (TI) dan mengukur tingkat keselarasan strategis antara TI dan bisnis di PT Pertamina Hulu Rokan Zona 4 Field Adera. Evaluasi dilakukan menggunakan pendekatan studi literatur dengan memanfaatkan kerangka kerja ITIL v4 untuk menilai efisiensi dan efektivitas infrastruktur TI, serta model Strategic Alignment Maturity Model (SAMM) dari Luftman untuk mengukur kesesuaian strategi TI dan bisnis. Hasil analisis menunjukkan bahwa infrastruktur TI di Field Adera berada dalam kondisi cukup baik, namun masih terdapat kekurangan pada aspek integrasi sistem dan dokumentasi teknis. Sementara itu, tingkat keselarasan strategis antara TI dan bisnis berada pada Level 3 (Established), yang mengindikasikan adanya kesadaran strategis yang baik, meskipun belum terintegrasi secara optimal. Penelitian ini merekomendasikan penguatan integrasi sistem, peningkatan tata kelola, dan pengembangan SDM TI secara berkelanjutan agar kapabilitas TI dapat mendukung transformasi bisnis secara strategis.
Co-Authors Fenny Purwani Hasti Fatrya Irmalia Irmalia Irmalia Irmalia, Irmalia Lilis Anderwani Mesi Kurniawan