Irmalia, Irmalia
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Penyuluhan kesehatan tentang dyspepsia pada masyarakat Irmalia, Irmalia; Marliyana, Marliyana
JOURNAL OF Public Health Concerns Vol. 1 No. 2 (2021): Penanganan dan Perawatan Penyakit Asma
Publisher : Indonesian Public Health-Observer Information Forum (IPHORR) Kerja sama dengan: Unit Penelitian dan Pengabdian Kep Akademi Keperawatan Baitul Hikmah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56922/phc.v1i2.123

Abstract

Dispepsia merupakan kumpulan beberapa gejala seperti rasa tidak nyaman pada saluran pencernaan bagian atas yang bisa dirasakan dalam waktu tertentu oleh seseorang terutama dirasakan di bagian epigastrium (perut bagian atas), serta terdapat rasa mual, muntah, cepat kenyang, sendawa, perut kembung, dan perut terasa penuh (Guntur, Setiadi, Sudoyo, Simadibrata, Setiyohadi & Syam, 2014).Tujuan dari penyuluhan kesehatan ini yaitu agar masyarakat memiliki kesadaran diri mengenai pencegahan penyakit dyspepsia. Peserta hadir sebanyak 100 orang terdiri dari laki-laki dan perempuan yang diwakili dengan 3 orang dikarenkan mengingat situasi pandemic covid-19 saat ini. Tempat yang digunakan sudah sesuai dengan rencana yang telah dibuat dan menggunakan perlengkapan selama penyuluhan seperti lembar bolak-balik dan leaflet. Kegiatan ini dilakukan oleh mahasiswa ilmu keperawatan dari universitas malahayati Bandar Lampung. Tugas telah ditetapkan mencakup penanggung jawab, moderator, notulen, observer, fasilitator dan dokumentasi. Hasil kegiatan ini dapat meningkatkan pengetahuan masyarakat guna mengubah gaya hidup dan pola makan terhadap penyakit dyspepsia.
Efektivitas Sistem Informasi Manajemen Pemasaran Dalam Penerapan CRM Untuk Meningkatkan Loyalitas Pelanggan Pada Perusahaan Ritel Fenny Purwani; Dzurriya Alkarimah; Irmalia, Irmalia; Lilis Anderwani; Mesi Kurniawan
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 1: Desember 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i1.6300

Abstract

This article discusses the effectiveness of Marketing Management Information System (MIS) in implementing Customer Relationship Management (CRM) to increase customer loyalty in retail companies. In the midst of increasingly fierce business competition, the implementation of CRM is considered a strategic solution to strengthen relationships with customers. This research uses the literature review method to identify and analyze various relevant literature regarding the application of CRM and its impact on customer loyalty. Evaluation of CRM effectiveness can be done by comparing whether CRM implementation is effective in increasing customer loyalty compared to conditions without CRM. This comparison can be seen from the results of the literature review that has been collected. The results of the analysis show that the use of CRM can increase customer satisfaction and loyalty through better data management, more personalized interactions, and effective loyalty programs in its application. However, challenges in CRM implementation, such as system integration, employee training needs, and limited technology resources, are also identified. This article provides recommendations for the optimization of marketing management information systems through increased use of technology and continuous training for employees. With a deeper understanding of the effectiveness of CRM, it is expected that retail companies can improve their marketing strategies and create a sustainable competitive advantage.