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All Journal Greenation International Journal of Law and Social Sciences International Journal of Psychology and Health Science
Agus Mulyana
Universitas Winaya Mukti, Jawa Barat, Indonesia
Law, Crime, Criminology & Criminal Justice Nursing Social Sciences

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The Influence of Digital Marketing and Product Innovation Product Innovation on Competitive Advantage And its Implications on Performance Marketing (A Survey of Smes Assisted by The Department of Trade and Industry of Bandung City) Astri Kusendang; Agus Mulyana; Feby Febrian
Greenation International Journal of Law and Social Sciences Vol. 1 No. 4 (2023): (GIJLSS) Greenation International Journal of Law and Social Sciences (December
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v1i4.245

Abstract

The purpose of this research was to determine and analyze digital marketing, product innovation, competitive advantage and marketing performance, the effect of digital marketing and product innovation simultaneously and partially on competitive advantage, and the effect of competitive advantage on marketing performance in SMEs/IKM assisted by the Department of Trade and Industry. Bandung. The population in this research were SMEs/IKM assisted by the Department of Trade and Industry of Bandung City. The research method used in this research was descriptive survey method with a sample of 80 respondents, and the data analysis method used was path analysis using SPSS version 23 data processing software. Based on the result of the research found that the digital marketing, product innovation, competitive advantage and marketing performance in SMEs/IKM assisted by the Department of Trade and Industry of Bandung City has a category that wasalready high. Digital marketing and product innovation simultaneously have a positive effect on competitive advantage with a coefficient of determination of 40.9%, partially digital marketing variables was the most dominant variable affecting the competitive advantage. Competitive advantage has a positive and significant effect on marketing performance with a determination coefficient of 80.8%. Another important finding from this research is that digital marketing and product innovation indirectly have a positive effect on marketing performance through the competitive advantage variable.
The Effect of Drug Variety And Brand on Patient Recovery Value (A Study at Sentot Alibasyah Polyclinic Yakes Telkom Bandung) Deden Romansyah; Feby Febrian; Agus Mulyana
International Journal of Psychology and Health Science Vol. 1 No. 4 (2023): International Journal of Psychology and Health Science (October-December 2023)
Publisher : Greenation Publisher & Yayasan Global Research National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijphs.v1i4.696

Abstract

Deden Romansyah, 2022. The effect of Variations and Barnds of Drug on the Patients Healing value a Study on Poliklinik Sentot Alibasyah Yakes Telkom Bandung. Under guidance of Prof. Dr. Hj. Ai Komariah, Ir., MS., CHRA and Dr. Hj. Winna Roswinna, SE., MM., CPM. This study aims to test whether there is an effect between variations and brands of drugs on the patient's healing value.The subjects of this study were patients at the Sentot Ali Basyah Polyclinic, Yayasn Kesehatan Telkom Bandung. It is important to do this to determine the effectiveness of providing variations and brands of drugs that have been carried out in the form of the Telkom Drug List. This study uses a survey research method with the type of research used is research to test hypotheses by collecting data in the field or verification research using descriptive analysis. The number of variations and brands of drugs may affect the patient's health value.
The Influence of Medical Service Quality and Price on Patient Satisfaction and Its Impact on Patient Loyalty (Study on Patients of Pro Medika Laboratory, Bandung City) Dwi Suntariyani; Agus Mulyana; Suryaman Suryaman
International Journal of Psychology and Health Science Vol. 1 No. 4 (2023): International Journal of Psychology and Health Science (October-December 2023)
Publisher : Greenation Publisher & Yayasan Global Research National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijphs.v1i4.699

Abstract

The purpose of this study was to obtain an overview of service quality, Value, Patient Satisfaction, and Patient Loyalty at the Pro Medika Laboratory in Bandung City; and to determine the direct and indirect influence of Service Quality and Price on Patient Satisfaction and Patient Loyalty; and to analyze the influence of Patient Satisfaction on Patient Loyalty. The research method used in this study was a descriptive survey and an explanatory survey, the unit of analysis in this study was Patients at the Pro Medika Laboratory in Bandung City with a sample of 30 people. The type of investigation was causality, and the time horizon in this study was cross-sectional. This study concluded that Service Quality, Price, Patient Satisfaction and Patient Loyalty at the Pro Medika Laboratory in Bandung City were in good condition, quite affordable, satisfying and quite loyal. In addition, service quality and price have a positive and significant influence on patient satisfaction and patient loyalty at the Pro Medika Laboratory in Bandung City. Likewise, patient satisfaction has a positive and significant influence on patient loyalty.
Co-Authors Astri Kusendang Deden Romansyah Dwi Suntariyani Febrian, Feby Suryaman Suryaman