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All Journal Jurnal Humaniora, Ekonomi Syariah dan Muamalah Siber Journal of Advanced Multidisciplinary Jurnal Greenation Ilmu Akuntansi Jurnal Greenation Sosial dan Politik Greenation International Journal of Engineering Science Greenation International Journal of Law and Social Sciences Jurnal Komunikasi dan Ilmu Sosial Jurnal Kewirausahan dan Multi Talenta (JKMT) International Journal of Psychology and Health Science
Agus Mulyana
Universitas Winaya Mukti, Jawa Barat, Indonesia
Aerospace Engineering Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Nursing Social Sciences

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The Influence of Digital Marketing and Product Innovation Product Innovation on Competitive Advantage And its Implications on Performance Marketing (A Survey of Smes Assisted by The Department of Trade and Industry of Bandung City) Astri Kusendang; Agus Mulyana; Feby Febrian
Greenation International Journal of Law and Social Sciences Vol. 1 No. 4 (2023): (GIJLSS) Greenation International Journal of Law and Social Sciences (December
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v1i4.245

Abstract

The purpose of this research was to determine and analyze digital marketing, product innovation, competitive advantage and marketing performance, the effect of digital marketing and product innovation simultaneously and partially on competitive advantage, and the effect of competitive advantage on marketing performance in SMEs/IKM assisted by the Department of Trade and Industry. Bandung. The population in this research were SMEs/IKM assisted by the Department of Trade and Industry of Bandung City. The research method used in this research was descriptive survey method with a sample of 80 respondents, and the data analysis method used was path analysis using SPSS version 23 data processing software. Based on the result of the research found that the digital marketing, product innovation, competitive advantage and marketing performance in SMEs/IKM assisted by the Department of Trade and Industry of Bandung City has a category that wasalready high. Digital marketing and product innovation simultaneously have a positive effect on competitive advantage with a coefficient of determination of 40.9%, partially digital marketing variables was the most dominant variable affecting the competitive advantage. Competitive advantage has a positive and significant effect on marketing performance with a determination coefficient of 80.8%. Another important finding from this research is that digital marketing and product innovation indirectly have a positive effect on marketing performance through the competitive advantage variable.
The Effect of Drug Variety And Brand on Patient Recovery Value (A Study at Sentot Alibasyah Polyclinic Yakes Telkom Bandung) Deden Romansyah; Feby Febrian; Agus Mulyana
International Journal of Psychology and Health Science Vol. 1 No. 4 (2023): International Journal of Psychology and Health Science (October-December 2023)
Publisher : Greenation Publisher & Yayasan Global Research National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijphs.v1i4.696

Abstract

Deden Romansyah, 2022. The effect of Variations and Barnds of Drug on the Patients Healing value a Study on Poliklinik Sentot Alibasyah Yakes Telkom Bandung. Under guidance of Prof. Dr. Hj. Ai Komariah, Ir., MS., CHRA and Dr. Hj. Winna Roswinna, SE., MM., CPM. This study aims to test whether there is an effect between variations and brands of drugs on the patient's healing value.The subjects of this study were patients at the Sentot Ali Basyah Polyclinic, Yayasn Kesehatan Telkom Bandung. It is important to do this to determine the effectiveness of providing variations and brands of drugs that have been carried out in the form of the Telkom Drug List. This study uses a survey research method with the type of research used is research to test hypotheses by collecting data in the field or verification research using descriptive analysis. The number of variations and brands of drugs may affect the patient's health value.
The Influence of Medical Service Quality and Price on Patient Satisfaction and Its Impact on Patient Loyalty (Study on Patients of Pro Medika Laboratory, Bandung City) Dwi Suntariyani; Agus Mulyana; Suryaman Suryaman
International Journal of Psychology and Health Science Vol. 1 No. 4 (2023): International Journal of Psychology and Health Science (October-December 2023)
Publisher : Greenation Publisher & Yayasan Global Research National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijphs.v1i4.699

Abstract

The purpose of this study was to obtain an overview of service quality, Value, Patient Satisfaction, and Patient Loyalty at the Pro Medika Laboratory in Bandung City; and to determine the direct and indirect influence of Service Quality and Price on Patient Satisfaction and Patient Loyalty; and to analyze the influence of Patient Satisfaction on Patient Loyalty. The research method used in this study was a descriptive survey and an explanatory survey, the unit of analysis in this study was Patients at the Pro Medika Laboratory in Bandung City with a sample of 30 people. The type of investigation was causality, and the time horizon in this study was cross-sectional. This study concluded that Service Quality, Price, Patient Satisfaction and Patient Loyalty at the Pro Medika Laboratory in Bandung City were in good condition, quite affordable, satisfying and quite loyal. In addition, service quality and price have a positive and significant influence on patient satisfaction and patient loyalty at the Pro Medika Laboratory in Bandung City. Likewise, patient satisfaction has a positive and significant influence on patient loyalty.
The Influence of Digital Marketing and Product Innovation Product Innovation on Competitive Advantage And its Implications on Performance Marketing (A Survey of Smes Assisted by The Department of Trade and Industry of Bandung City) Astri Kusendang; Agus Mulyana; Feby Febrian
Greenation International Journal of Law and Social Sciences Vol. 1 No. 4 (2023): (GIJLSS) Greenation International Journal of Law and Social Sciences (December
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v1i4.245

Abstract

The purpose of this research was to determine and analyze digital marketing, product innovation, competitive advantage and marketing performance, the effect of digital marketing and product innovation simultaneously and partially on competitive advantage, and the effect of competitive advantage on marketing performance in SMEs/IKM assisted by the Department of Trade and Industry. Bandung. The population in this research were SMEs/IKM assisted by the Department of Trade and Industry of Bandung City. The research method used in this research was descriptive survey method with a sample of 80 respondents, and the data analysis method used was path analysis using SPSS version 23 data processing software. Based on the result of the research found that the digital marketing, product innovation, competitive advantage and marketing performance in SMEs/IKM assisted by the Department of Trade and Industry of Bandung City has a category that wasalready high. Digital marketing and product innovation simultaneously have a positive effect on competitive advantage with a coefficient of determination of 40.9%, partially digital marketing variables was the most dominant variable affecting the competitive advantage. Competitive advantage has a positive and significant effect on marketing performance with a determination coefficient of 80.8%. Another important finding from this research is that digital marketing and product innovation indirectly have a positive effect on marketing performance through the competitive advantage variable.
The Effect of Drug Variety And Brand on Patient Recovery Value (A Study at Sentot Alibasyah Polyclinic Yakes Telkom Bandung) Deden Romansyah; Feby Febrian; Agus Mulyana
International Journal of Psychology and Health Science Vol. 1 No. 4 (2023): International Journal of Psychology and Health Science (October - December 2023
Publisher : Greenation Publisher & Yayasan Global Research National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijphs.v1i4.696

Abstract

Deden Romansyah, 2022. The effect of Variations and Barnds of Drug on the Patients Healing value a Study on Poliklinik Sentot Alibasyah Yakes Telkom Bandung. Under guidance of Prof. Dr. Hj. Ai Komariah, Ir., MS., CHRA and Dr. Hj. Winna Roswinna, SE., MM., CPM. This study aims to test whether there is an effect between variations and brands of drugs on the patient's healing value.The subjects of this study were patients at the Sentot Ali Basyah Polyclinic, Yayasn Kesehatan Telkom Bandung. It is important to do this to determine the effectiveness of providing variations and brands of drugs that have been carried out in the form of the Telkom Drug List. This study uses a survey research method with the type of research used is research to test hypotheses by collecting data in the field or verification research using descriptive analysis. The number of variations and brands of drugs may affect the patient's health value.
The Influence of Medical Service Quality and Price on Patient Satisfaction and Its Impact on Patient Loyalty (Study on Patients of Pro Medika Laboratory, Bandung City) Dwi Suntariyani; Agus Mulyana; Suryaman Suryaman
International Journal of Psychology and Health Science Vol. 1 No. 4 (2023): International Journal of Psychology and Health Science (October - December 2023
Publisher : Greenation Publisher & Yayasan Global Research National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijphs.v1i4.699

Abstract

The purpose of this study was to obtain an overview of service quality, Value, Patient Satisfaction, and Patient Loyalty at the Pro Medika Laboratory in Bandung City; and to determine the direct and indirect influence of Service Quality and Price on Patient Satisfaction and Patient Loyalty; and to analyze the influence of Patient Satisfaction on Patient Loyalty. The research method used in this study was a descriptive survey and an explanatory survey, the unit of analysis in this study was Patients at the Pro Medika Laboratory in Bandung City with a sample of 30 people. The type of investigation was causality, and the time horizon in this study was cross-sectional. This study concluded that Service Quality, Price, Patient Satisfaction and Patient Loyalty at the Pro Medika Laboratory in Bandung City were in good condition, quite affordable, satisfying and quite loyal. In addition, service quality and price have a positive and significant influence on patient satisfaction and patient loyalty at the Pro Medika Laboratory in Bandung City. Likewise, patient satisfaction has a positive and significant influence on patient loyalty.
Pengaruh Komunikasi Pemasaran dan Kualitas Pelayanan Terhadap Kepuasan Pasien Peserta Asuransi Kesehatan Nasional yang Terdaftar di Klinik Pratama Hegar Kabupaten Bandung Ajat Iskandar; Feby Febrian; Agus Mulyana
Jurnal Greenation Ilmu Akuntansi Vol. 1 No. 4 (2023): (JGIA) Jurnal Greenation Ilmu Akuntansi (November 2023 - Januari 2024)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jgia.v1i4.86

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis: (1) Komunikasi Pemasaran; (2) Kualitas Pelayanan; (3) Kepuasan Pasien; dan (4) Pengaruh Komunikasi Pemasaran dan Kualitas Pelayanan Kepuasan Pasien peserta Jaminan Kesehatan Nasional yang terdaftar di Klinik Pratana Hegar baik secara simultan maupun parsial. Metode penelitian yang digunakan dalam penelitian ini adalah survei deskriptif dan survei penjelasan. Unit analisis dalam penelitian ini adalah pasien peserta Jaminan Kesehatan Nasional yang terdaftar di Klinik Pratama Hegar Kabupaten Bandung dengan sampel sebanyak 100 orang. Jenis penyelidikannya adalah kausalitas, dan horizon waktu dalam penelitian ini adalah cross-sectional. Berdasarkan hasil penelitian diketahui bahwa komunikasi pemasaran di Klinik Pratama Hegar Kabupaten Bandung ternyata sebagian besar peserta Jaminan Kesehatan Nasional yang terdaftar memberikan respon cukup baik; Secara umum kualitas pelayanan di Klinik Pratama Hegar Kabupaten Bandung dapat dikatakan baik, kepuasan pasien juga saat ini dinilai baik. Komunikasi Pemasaran dan Kualitas Pelayanan secara simultan berpengaruh terhadap Kepuasan Pasien Peserta Jaminan Kesehatan Nasional yang terdaftar di Klinik Hegar Pratama Kabupaten Bandung. Namun secara parsial nilai Kualitas Pelayanan = 0,551 lebih dominan mempengaruhi kepuasan pasien dibandingkan nilai Komunikasi Pemasaran = 0,340 dilihat dari hasil pengolahan data. Karena kualitas pelayanan lebih dominan mempengaruhi kepuasan pasien, maka kualitas pelayanan menjadi prioritas pertama dalam meningkatkan kepuasan pasien. Diharapkan Klinik Pratana Hegar Kabupaten Bandung dapat meningkatkan Komunikasi Pemasaran pada Klinik Pratana Hegar Kabupaten Bandung dengan cara mengikutsertakan pelatihan dan pendidikan pemasaran, sehingga mampu bekerja lebih kompeten untuk bersaing dalam pengembangan pemasaran klinik.
Pengaruh Harga dan Kualitas Produk Terhadap Kepuasan Konsumen Susu Kambing Etawa (Survei Pada Konsumen Susu Kambing PE CV. Manglayang Agrobisnis) Dicky Safari Zen; Agus Mulyana; Feby Febrian
Jurnal Greenation Ilmu Akuntansi Vol. 1 No. 4 (2023): (JGIA) Jurnal Greenation Ilmu Akuntansi (November 2023 - Januari 2024)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jgia.v1i4.87

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis: (1) Harga; (2) Kualitas produk; (3) Kepuasan konsumen; (4) Pengaruh Harga terhadap Kepuasan Konsumen; (5) Pengaruh kualitas produk terhadap kepuasan konsumen; dan (6) Pengaruh Harga dan Kualitas Produk terhadap Kepuasan Pelanggan Susu Kambing Keturunan Etawa CV. Agrobisnis Manglayang baik secara simultan maupun parsial. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif dan Verifikasi, unit analisis dalam penelitian ini adalah Konsumen Susu Kambing Etawa Keturunan CV. Agrobisnis Manglayang di Kabupaten Bandung dan sekitarnya dengan sampel sebanyak 100 orang. Analisis yang digunakan dalam penelitian ini adalah Path Analysis dengan bantuan program SPSS for Windows 22.0. Berdasarkan hasil penelitian, diperoleh bahwa: (1) Harga di CV. Manglayang Agrobsnis sudah bagus (2) Kualitas produk CV. Manglayang Agrobisnis cukup baik (3) Kepuasan konsumen di CV. Manglayang Agrobisnis cukup baik (4) Harga berpengaruh terhadap Kepuasan Konsumen pada CV. Manglayang Agrobisnis (5) Kualitas produk berpengaruh terhadap kepuasan konsumen di CV. Manglayang Agrobisnis (6) Harga dan kualitas produk secara bersama-sama berpengaruh terhadap kepuasan konsumen pada CV. Agrobisnis Manglayang. Hasil penelitian menunjukkan bahwa harga dan kualitas produk terbukti memberikan kepuasan konsumen susu kambing keturunan etawa CV. Agrobisnis Manglayang baik secara parsial maupun simultan, namun jika dilihat secara parsial ternyata kualitas produk lebih dominan pengaruhnya.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan dan Dampaknya Terhadap Kepercayaan (Survei Pasien Bagian Rawat Jalan Rumah Sakit Umum Daerah Oto Iskandar Dinata Kabupaten Bandung) Fitrisna Fitrisna; Agus Mulyana; Feby Febrian
Jurnal Greenation Ilmu Akuntansi Vol. 1 No. 4 (2023): (JGIA) Jurnal Greenation Ilmu Akuntansi (November 2023 - Januari 2024)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jgia.v1i4.89

Abstract

Penelitian ini bertujuan untuk menganalisis dan mengetahui pengaruh kualitas pelayanan terhadap kepuasan dan dampaknya pada pasien di Instalasi Rawat Jalan Rumah Sakit Umum Daerah Oto Iskandar Dinata Kabupaten Bandung. Hasil penelitian ini diharapkan dapat menjadi masukan bagi Rumah Sakit Umum Daerah Oto Iskandar Dinata Kabupaten Bandung dalam memberikan pelayanan kesehatan khususnya di Unit Rawat Jalan. Metode penelitian yang digunakan adalah deskriptif analisis dan verifikatif. Pengumpulan data yang digunakan adalah wawancara dengan menggunakan kuesioner yang disertai dengan teknik observasi dan literatur, teknik pengambilan sampelnya menggunakan konsekutif sampling. Pengumpulan data di lapangan akan dilakukan pada tahun 2022. Teknik analisis data menggunakan Path Analysis. Hasil penelitian menunjukkan bahwa secara umum persepsi pasien di Instalasi Rawat Jalan Rumah Sakit Umum Daerah Oto Iskandar Dinata Kabupaten Bandung terhadap kualitas pelayanan, kepuasan, dan kepercayaan pasien relatif baik. Kualitas pelayanan secara parsial berpengaruh terhadap kepuasan pasien. Kepuasan berpengaruh terhadap kepercayaan pasien, dan kualitas pelayanan berpengaruh terhadap kepercayaan pasien melalui kepuasan di Instalasi Rawat Jalan RSUD Oto Iskandar Dinata Kabupaten Bandung.
Pengaruh Kualitas Pelayanan dan Citra Institusi terhadap Kepuasan Pelanggan (Survei pada Mahasiswa Program Studi Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Winaya Mukti Bandung) M. Millah Irsyaddin; Agus Mulyana; Suryaman Suryaman
Jurnal Greenation Ilmu Akuntansi Vol. 2 No. 1 (2024): (JGIA) Jurnal Greenation Ilmu Akuntansi (Februari - April 2024)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jgia.v2i1.94

Abstract

Tujuan penelitian ini adalah untuk mengetahui: (1) Kualitas Pelayanan Mahasiswa Magister Manajemen S2 Fakultas Ekonomi dan Bisnis Universitas Winaya Mukti; (2) Citra Institusional Fakultas Ekonomi dan Bisnis Universitas Winaya Mukti; (3) Kepuasan Pelanggan Mahasiswa Magister Manajemen S2 Fakultas Ekonomi dan Bisnis Universitas Winaya Mukti; dan (4) besarnya pengaruh Kualitas Pelayanan dan Citra Institusional terhadap Kepuasan Pelanggan Mahasiswa Magister Manajemen S2 Fakultas Ekonomi dan Bisnis Universitas Winaya Mukti, baik secara simultan maupun parsial. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif verifikatif dengan uji analisis Jalur (Path Analysis). Teknik pengambilan sampel menggunakan rumus Slovin sehingga diperoleh 46 responden. Berdasarkan hasil penelitian, dapat disimpulkan bahwa Kualitas Pelayanan termasuk dalam kategori sangat baik, Citra Institusi termasuk dalam kategori sangat baik, dan Kepuasan Pelanggan termasuk dalam kategori sangat baik. Hasil analisis menunjukkan bahwa Kualitas Pelayanan termasuk dalam kategori sangat baik, Citra Institusi termasuk dalam kategori sangat baik, dan Kepuasan Pelanggan termasuk dalam kategori sangat baik. bersifat parsial, karena Citra Institusional berpengaruh terhadap kepuasan pelanggan, sedangkan Kualitas Pelayanan tidak berpengaruh terhadap kepuasan pelanggan. Karena Citra Institusional lebih dominan berpengaruh terhadap kepuasan pelanggan, maka citra institusional perlu ditingkatkan lebih lanjut untuk meningkatkan kepuasan mahasiswa.
Co-Authors Afrilya Christy Sitepu Ajat Iskandar Aji Ramadhan Astri Kusendang Deden Romansyah Dewi Maulida Dicky Safari Zen Dwi Suntariyani Faiz Afio Dhiarafah Febrian, Feby Febry Febrian Fitrisna Fitrisna Irman Permana Jajang Nurul Hidayah F M. Millah Irsyaddin Puji Rahayuningtyas R Jusdijachlan R. Jusdijachlan Regita Ayu Lestari Suhartono Suhartono Suryaman Suryaman Widiya Avianti Yayah Aryatie