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All Journal Indonesian Journal of Visual Culture, Design, and Cinema (IJVCDC) Business and Entrepreneurial Review
Firmansyah, Almira
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Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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Digitized Identification of Indigo Natural Dyeing on Batik and Non-Batik Fabrics Firmansyah, Almira
Indonesian Journal of Visual Culture, Design, and Cinema Vol. 3 No. 2 (2024): Indonesian Journal of Visual Culture, Design, and Cinema
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijvcdc.v3i2.11598

Abstract

Natural coloring in textiles has regained favor as the sustainable fashion movement grows. Fabric colour digitisation can help with data inventory of natural dyed textiles because digital data could endure longer than physical sample artifacts. In this research, digitization was performed on standardized fabric samples: cotton fabric dyed with indigo natural dyestuff and processed with batik and non-batik treatment. Indigo dye is made from the indigo plant (Indigofera tinctoria) and is fixed with quicklime (Calcium Oxide), which serves as both the initial and final mordant. Fabric dyeing was repeated three, six and nine times until the desired hue is reached. The final fabric samples were then scanned to produce discrete color values in RGB format. Color digitization of batik and non-batik fabrics produces content which can be used in digital mediums.
Improving The Competitiveness of Polukids SMEs through Empowerment Programs based on Digital Promotion and Sustainable Fashion Design Heriyati, Pantri; Hutadjulu, Dicky Maryoga; Ananda, Artha Sejati; Paramita, Ratna Dewi; Firmansyah, Almira; Andhini, Grasheli Kusuma
Business and Entrepreneurial Review Vol. 24 No. 2 (2024): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i2.21444

Abstract

This paper examines the impact of an empowerment program implemented for Polukids, a small to medium-sized enterprise (SME) specializing in children’s fashion and denim, supported by Binus University. The study addresses critical challenges faced by Polukids, including insufficient online presence, limited digital marketing expertise, and inconsistent product quality. Through the program, which involved targeted training, digital content creation, and social media promotion, Polukids aimed to enhance its market competitiveness and operational efficiency. The research evaluates the effectiveness of these interventions in improving Polukids' digital engagement and product standards. Key findings indicate that while the program led to significant improvements in online visibility and product quality, sustained support and adaptation to industry trends are essential for long-term success. This paper highlights the role of academic institutions like Binus University in facilitating SME development and provides practical insights into the application of empowerment programs in the fashion industry. The results offer valuable lessons for other SMEs seeking to leverage academic partnerships to address business challenges and drive growth.
Co-Authors Ananda, Artha Sejati Andhini, Grasheli Kusuma Hutadjulu, Dicky Maryoga Pantri Heriyati Paramita, Ratna Dewi