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p-Index From 2020 - 2025
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All Journal IJCAS (International Journal of Creative and Arts Studies) Business and Entrepreneurial Review
Andhini, Grasheli Kusuma
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Arts Humanities Decision Sciences, Operations Research & Management

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Improving The Competitiveness of Polukids SMEs through Empowerment Programs based on Digital Promotion and Sustainable Fashion Design Heriyati, Pantri; Hutadjulu, Dicky Maryoga; Ananda, Artha Sejati; Paramita, Ratna Dewi; Firmansyah, Almira; Andhini, Grasheli Kusuma
Business and Entrepreneurial Review Vol. 24 No. 2 (2024): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i2.21444

Abstract

This paper examines the impact of an empowerment program implemented for Polukids, a small to medium-sized enterprise (SME) specializing in children’s fashion and denim, supported by Binus University. The study addresses critical challenges faced by Polukids, including insufficient online presence, limited digital marketing expertise, and inconsistent product quality. Through the program, which involved targeted training, digital content creation, and social media promotion, Polukids aimed to enhance its market competitiveness and operational efficiency. The research evaluates the effectiveness of these interventions in improving Polukids' digital engagement and product standards. Key findings indicate that while the program led to significant improvements in online visibility and product quality, sustained support and adaptation to industry trends are essential for long-term success. This paper highlights the role of academic institutions like Binus University in facilitating SME development and provides practical insights into the application of empowerment programs in the fashion industry. The results offer valuable lessons for other SMEs seeking to leverage academic partnerships to address business challenges and drive growth.
Womens Ready-To-Wear Collection: The Reminiscence Of Cambodian Monarch Queen Soma Loy, Chanreaksmey; Andhini, Grasheli Kusuma
IJCAS (International Journal of Creative and Arts Studies) Vol 12, No 1 (2025): June 2025
Publisher : Graduate School of Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ijcas.v12i1.13100

Abstract

This study aims to reconnect Cambodia with its rich cultural heritage amid cultural similarities that have been happening in Southeast Asia’s neighboring countries. This research used an exploratory descriptive research method with non-probability sampling technique and the application of pattern exploration. Drawing inspiration from a powerful historical figure Queen Soma, the Naga princess, a ready-to-wear collection was created with the fusion of traditional Cambodian attire and contemporary designs. Overall, this study brought a modern approach to traditional clothing to redirect the attention of people towards embracing Cambodian authenticity and promoting its significance to the modern world that could contribute to the cultural preservation. Koleksi Wanita Siap Pakai: Kenangan Raja Pertama Kamboja Ratu Soma Abstrak Penelitian ini bertujuan untuk menghubungkan kembali Kamboja dengan warisan budayanya yang kaya di tengah kesamaan budaya yang terjadi di negara-negara tetangga di Asia Tenggara. Penelitian ini menggunakan metode penelitian deskriptif eksploratif dengan teknik non-probability sampling dan penerapan eksplorasi pola. Mengambil inspirasi dari tokoh sejarah yang kuat, Ratu Soma, putri Naga, koleksi pakaian siap pakai diciptakan dengan perpaduan pakaian tradisional Kamboja dan desain kontemporer. Secara keseluruhan, penelitian ini membawa pendekatan modern terhadap pakaian tradisional untuk mengarahkan kembali perhatian masyarakat terhadap keaslian Kamboja dan mempromosikan signifikansinya bagi dunia modern yang dapat berkontribusi pada pelestarian budaya.
Co-Authors Ananda, Artha Sejati Firmansyah, Almira Hutadjulu, Dicky Maryoga Loy, Chanreaksmey Pantri Heriyati Paramita, Ratna Dewi