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All Journal International Journal of Multidisciplinary Research and Literature (IJOMRAL) Jurnal Pengabdian Tangerang Selatan
Permana, Herman
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN MODERN MARKETING MANAGEMENT (LITERATURE REVIEW) Permana, Herman; Tukiran, Martinus
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 6 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i6.274

Abstract

This study discusses the implementation of Customer Relationship Management (CRM) in modern marketing management, focusing on the application of technology and its impact on the relationship between companies and customers. CRM is crucial in enhancing customer satisfaction, reinforcing loyalty, and facilitating personalization in marketing. Numerous studies in the past five years indicate that big data, artificial intelligence (AI), and cloud computing significantly enhance customer data collection and analysis, enabling companies to deliver more accurate and efficient services. However, the main challenge in implementing CRM is integrating various technology systems. Great opportunities lie in using data analysis to understand customer preferences and create more relevant and individual experiences. This study provides insights into how CRM can optimize marketing strategies in various sectors, including e-commerce, banking, retail, and B2B, and its impact on long-term customer relationships. With the right CRM, companies can create more value for customers and achieve greater success in marketing
Pengembangan Platform E-commerce dan Konten Media Sosial untuk Memperluas Jangkauan Pemasaran UMKM Keripik Pisang (Tiens Banana Chips) di Kabupaten Subang Yusnita, Nancy; Hendana, Deni; Sulistiyo, Ajik; Permana, Herman
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 2 No. 3 (2024): [September-Desember] Jurnal Pengabdian Tangerang Selatan: JURANTAS
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jrt.v2i3.170

Abstract

Pengembangan platform e-commerce dan konten media sosial menjadi langkah strategis dalam memperluas jangkauan pemasaran UMKM di era digital. Penelitian ini bertujuan untuk mengimplementasikan strategi pemasaran digital yang komprehensif pada UMKM Keripik Pisang (Tiens Banana Chips) di Kabupaten Subang melalui pengembangan platform e-commerce dan optimalisasi konten media sosial. Metode yang digunakan dalam penelitian ini bersifat deskriptif kualitatif dengan pendekatan studi kasus, meliputi tahapan analisis kebutuhan, pengembangan platform digital, pelatihan tim, implementasi strategi pemasaran, serta monitoring dan evaluasi. Pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi terhadap pelaku UMKM dan stakeholder terkait. Hasil penelitian menunjukkan bahwa implementasi strategi digital marketing yang terintegrasi, meliputi pengembangan presence di platform e-commerce, optimalisasi konten media sosial, dan pengembangan sistem manajemen digital, berhasil meningkatkan visibilitas produk dan memperluas jangkauan pemasaran UMKM Tiens Banana Chips. Program pelatihan dan pendampingan yang dilakukan juga berkontribusi signifikan dalam meningkatkan kapabilitas tim UMKM dalam mengelola platform digital secara mandiri dan berkelanjutan. Penelitian ini memberikan kontribusi praktis bagi pengembangan UMKM dalam mengoptimalkan potensi pasar digital, serta dapat menjadi model referensi bagi implementasi strategi digital marketing UMKM sejenis di daerah lain
Co-Authors Hendana, Deni Martinus Tukiran Sulistiyo, Ajik yusnita, nancy